Location-based ad tech firm Ayuda[x] rebrands as Hivestack, emphasizes focus on programmatic DOOH advertising
Hivestack helps marketers target consumers based on where they are and places they’ve been. Hivestack consists of a platform and a demand facilitation strategy. Hivestack’s full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange with APIs to monetize unsold inventory, a geotemporal DOOH ad server, and a DSP used by digital agencies to buy DOOH programmatically. […]
Wed, Sep 13, 2017 at 4:52 PM