MediaPost: Clear Channel Outdoor Maps Out New Deal With Cuebiq, Focuses On Local Data
After a short testing period, Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. "For a long time, out-of-home (OOH) was more of a gut check," said Andy Stevens, SVP, research & insights, CCOA. "Now we can prove that OOH works. […]
Mon, Jul 24, 2017 at 3:40 PM