MediaPost: OOH is a big part of NYC’s international #TrueYorkCity campaign
JCDecaux is to run out-of-home ads in Boston, Chicago and several national shopping malls through mid-February, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCity hashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China. […]
Thu, Nov 23, 2017 at 6:06 PM