Multisensory Marketing: A Touch of OOH (JCDecaux)
From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and superadditive effectiveness unique to OOH. […]
jcdecaux.com
Thu, Nov 16, 2017 at 5:45 PM
Thu, Nov 16, 2017 at 5:45 PM