New report shows Out Of Home advertising delivers greater ROI (OOHMedia)
Advertisers can enjoy up to 26% additional returns when combining Out Of Home with their TV and Digital media activity, according to the Analytic Partners ROI Benchmarks study. This compares favourably to other media mixes, such as Digital and TV only or Digital, TV and Magazines which provides additional incremental ROI of 21% and 22% respectively. […]
Wed, Jul 12, 2017 at 12:44 AM