Ooh! adopts VR tool for OOH ad buying (AdNews)
Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]
adnews.com.au
Mon, Jun 26, 2017 at 7:49 AM
Mon, Jun 26, 2017 at 7:49 AM