OOH advertising business lessons from the last recession (Billboard Insider)
A bet-the-farm acquisition at an above market multiple won’t survive the next recession. A startup company using 80% debt financing to construct a bunch of spec digital signs won’t survive the next recession. Guess when the Clear Channel buyout closed and Clear Channel Outdoor and iHeart loaded up on debt? […]
Thu, Aug 10, 2017 at 5:30 PM