OOH is the most effective medium in driving online activity (JCDecaux)
The Nielsen study reveals that the medium delivers four times more online activity per ad dollar spent than TV, radio and print. Despite accounting for only 7% of advertising spend in the US, OOH generates 26% of the gross search activations initiated by all offline media (TV, Radio, Print and OOH). […]
jcdecaux.com
Thu, Sep 21, 2017 at 3:58 PM
Thu, Sep 21, 2017 at 3:58 PM