Outfront Media Launches Out-of-Home Analytical Platform in Canada (Nasdaq)
The platform offers compiled data of the audience passing directionally by Outfront's digital billboards located in primal Canadian markets. The platform also counts hourly impression numbers for the billboards, and provides the percentage of repeat and unique impressions. As such, this will enable advertisers to decide the effectiveness of the advertisements. […]
Wed, Sep 20, 2017 at 7:08 PM