Parisien: How “context hacking” boosts the effectiveness of DOOH campaigns (Quividi via YouTube)
An ad that is designed to take into account the context in which it is viewed can be dramatically more effective than one that doesn’t. Robert Cialdini's 2016 book, “Pre-suasion”, is the context hacking bible in which he lays out the research that demonstrates how what one does in the key moments before the message is delivered can have a drastic effect on the impact of that message. […]
Thu, Jun 29, 2017 at 12:25 AM