The Drum: ‘Boycotts are not the answer’: Sorrell on evaluating Cannes’ future (Video, 07:01)
Despite the negative chatter, Sorrell does believe that there is value in the award itself. The addition of public relations, data and healthcare are positives. Brands appreciate the recognition, creatives themselves see peer evaluation as a plus and all enjoy the convivial atmosphere throughout the week. […]
Tue, Jun 27, 2017 at 1:25 AM