The future of OOH advertising: Researchers believe they have solved key problem with eye-tracking (Irish Times)
The problem with most of this expensive eye-tracking equipment is that is needs to be calibrated and does not always work in real-world situations, only capturing eye contact if the person looks at a specific area – usually right at the camera itself. The problem gets worse when crowds of people walk past or the light quality becomes poorer as it gets dark. […]
Thu, Aug 17, 2017 at 5:32 PM