The Guardian: Exterion Media MD Dave King: Digital is transforming the OOH sector from the inside out
At Exterion Media, we’re digitising our business model – making products easier to access, buy and optimise, moving towards an audience-based sell, and driving efficiency and accountability. Inevitably, there is going to be an increased understanding of our audiences, and how advertisers best target them – to ensure their advertising is relevant and works. […]
Mon, Mar 20, 2017 at 7:47 PM