OAAA: The Moment of OOH Realization: ‘Ah Ha!’
During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the Nike bulletins in Los Angeles during the 1984 Summer Olympic Games. […]
Mon, Jun 19, 2017 at 8:32 AM