The rise of DOOH advertising amid traditional media decline (7Stars)
We’ve heard it all before – traditional media is in decline. Print, for example, is seeing a drop in readers and ad revenue is expected to fall 10% in 2017. The story for Outdoor, meanwhile, is quite different – the medium is on the up – and weekly reach remains the highest of all channels (99.5%). […]
the7stars.co.uk
Wed, Oct 11, 2017 at 6:35 PM
Wed, Oct 11, 2017 at 6:35 PM