The year of the monkey – a turbulent year for OOH advertising (Media Online)
I have been in this industry for 14 years and in my opinion, the year was a very turbulent one for the OOH sector. A trending change has been the fact that the duration of advertising is far shorter than it was in the well-loved past. We have found that most OOH campaign bookings are for anything from a one-month booking to an “ever-grateful-for” six-month booking, and that is pushing it! […]
Sun, Mar 19, 2017 at 5:34 PM