What Location Strategies Are Major Brands Using To Make Retail Relevant Again? (GeoMarketing)
Executives at of DSW and Coca-Cola in particular emphasized location data’s ability to allow for greater personalization and context when communicating with their customers, while Microsoft and Verizon touted location insights as providing the connective tissue among a range of media channels as well as emerging technologies such as artificial intelligence/machine learning, voice-activation and Connected Intelligence, and smart homes/cars. […]
Wed, Sep 13, 2017 at 6:24 PM