Why digital out-of-home advertising is not really digital (yet) (Econsultancy)
Out of home has a history of being one of the more opaque advertising channels in terms of the buying process, audience measurement and invoicing. For DOOH to become fully digital in terms of trading (as well as delivery of creative), the key area will be around improved audience assessment. […]
econsultancy.com
Wed, Oct 18, 2017 at 12:32 AM
Wed, Oct 18, 2017 at 12:32 AM