Joseph Mancino, CEO, GreenSigns. I’m going to start off with one that seems obvious but many forget. When you’re dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. […]
Let’s start off by saying there is no one way to produce interactive digital signage. Methods and products will vary depending on your audience, your products, and your resources. Like any medium, it’s subjective. […]
Ben Baker, Sales Director, ANZ, Vistar Media; Laura Wall, Head of Programmatic, Shopper Media; Mo Moubayed, Co-Founder and Head of Business Development, Veridooh; Braden Clarke, Programmatic Director, Val Morgan Outdoor (VMO); Ben Allman, Sales Director, ANZ, Broadsign. OOH is the latest emerging channel that can be activated programmatically. […]
This network includes over 1000 high definition digital displays in more than 500 Caltex fuel sites across Australia The network is operated by Engagis whose CEO, Leon Condon, recognises MOTIO's impressive sales track record Under the 5-year contract, MOTIO will receive a sales commission on a variable or a per sale basis The company expects the contract to increase its turnover by at least 10 per cent over the next twelve months. […]
Richard Hamlin of the Hamlin Cody Law Firm comments on yesterday’s post on the perils of development clauses. For the development clause, require objective evidence. That is, no take down without a permit for plans that show the board cannot remain. […]
By Burr Smith, CEO. Earlier this year, Broadsign was named one of the top employers in Montreal. Today, we were named one of the top small and medium employers in Canada. […]
(Paris, June 5th 2020) – Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, has released the second edition of Pulse, its first Global DOOH Indoor Traffic Index, aggregating the real-time audience data of its hundreds of customers and their tens of thousands of screens across the globe. […]
The integration will allow Moving Walls to tap into Quadrant's GDPR-compliant methodology of data tracking across multiple markets, and enrich its current patented multi-sensory measurement approach. […]
Chief executive Brendon Cook said not only is advertising starting to pick up again, but the crisis also resulted in operational and rental cost savings. Furthermore, of oOh!’s original ad bookings across April and May that advertising pulled, about 85 per cent of those campaigns have been pushed to the second half of the year. […]
oOh!media saw around 85 per cent of its April and May bookings for outdoor advertising pushed into the second half of 2020 as COVID-19 lockdowns pushed the ad market off a cliff. oOh!media founder Brendon Cook said transport segments have been hit the hardest. […]
House Democrats unveiled their infrastructure bill June 3. Here’s what it means for out of home media: Billboard regulations (Highway Beautification Act of 1965) would remain in place. Federal law requires that billboard owners and landowners be compensated if government removes billboards. […]
The US Senate approved legislation to improve the Paycheck Protection Program, sending the bill to the President for signature. Senate action came June 3; the House voted 471-1 on May 28 to revise the Paycheck Protection Program created to help small business. Key changes included: Time extension. […]
Google-owned navigation app Waze took a roughly 60% hit in ad revenue due to the fallout from the coronavirus pandemic, its global head of sales Suzie Reider said. Waze has responded by building new tools for advertisers and app users, she said. […]
LONDON, June 04, 2020 — Hivestack, a global ad tech enabler of programmatic digital out-of-home (DOOH) advertising has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world. […]
Longtime digital signage solutions provider Freshwater Digital has a good little post up on its company blog, and Linkedin, about the emerging utilitarian aspect of digital signage displays in retail. […]
