Thursday, May 2, 2024

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T-Mobile Unveils Massive Owned Ad Inventory Expansion That Includes Its In-Store Screen Network (MediaPost)

The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. […]

mediapost.com
Wed, May 1 at 1:46 PM

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