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by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]
Amber Schultz. Sydney’s outdoor advertising is out of control, critics warn, with thousands of digital billboards installed on footpaths, delivery bikes and in train stations as the out-of-home advertising industry booms. […]
John Carroll of Nard's Entertainment gives an exclusive interview to Commercial Integrator, reflecting on key AV trends in commercial spaces. The post Nard’s Entertainment’s John Carroll on AV Trends in Commercial Spaces appeared first on Commercial Integrator. […]
PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
by Bradley Cooper — Editor. Bank branches are decreasing in number across the U.S., but this trend doesn't tell the entire story. One area bank branches are changing is by integrating more digital signage to inform customers about specific services and products. […]
Questex, the industry events company behind Digital Signage Experience (DSE), has started marketing the 2024 versions set for early December in Las Vegas, announcing ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]
Through the collaboration with Hanwha Vision, SAVI now offers integrators advanced security and video surveillance solutions for commercial installations. The post SAVI and Hanwha Vision Enter Into Strategic Partnership appeared first on Commercial Integrator. […]
Over 250 Samsung LED displays were installed throughout training rooms, lounges, meeting areas and gathering spaces at the Los Angeles facility. The post Samsung Powers Up Los Angeles Chargers’ New Practice Facility appeared first on Commercial Integrator. […]
$46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. […]
Billboard Insider’s Take: JC Decaux has published a self-commissioned study documenting what a good neighbor it is. Billboard Insider has attached the press release at the end of this article. Billboard Insider is all for businesses being good stewards and good neighbors. […]
Let’s show consideration and support for those in our industry who choose not to consume alcohol at trade shows and business events. The post A Healthy Approach to Trade Shows and Industry Events appeared first on Commercial Integrator. […]
