UK ad industry leaders have warned that the government's decision to tighten social-distancing rules because of a second wave of coronavirus infections poses a threat to economic recovery, and urged Chancellor Rishi Sunak to consider extra measures to support adland. […]
The newly released AI-based Korbyt Advisor, helps companies operate safely and efficiently by prioritizing content and communications. Embedded in the latest platform version, Korbyt Advisor utilizes machine learning algorithms to analyze data usage and recommends content that helps encourage positive employee behavior to boost productivity and reduce voluntary turnover. […]
US-based Digital Signage Expo, which attracted more than 200 exhibitors, was regularly named one of the fastest-growing trade shows in North America before its cancellation this week. The US-based Digital Signage Expo show has been cancelled, with the show organiser Exponation LLC filing for Chapter 7 bankruptcy. […]
Exponation, the company that started and run Digital Signage Expo since the mid-2000s, has entered bankruptcy proceedings. The company sent out word via longtime PR/marketing head Geri Wolff this morning that it has filed for Chapter 7 Bankruptcy, which is described as a liquidation of all assets and permanent closure of the company. […]
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down once again, but is keeping its 2021 forecast the same. Magna now projects the U.S. […]
Store traffic to several major grocery brands has fully recovered from the early months of the coronavirus pandemic, with Albertsons, Kroger, Publix and Trader Joe’s all seeing year-on-year growth in visits in August, according to a new report by Placer.ai. […]
The Retail and Recreational segment shows consumer activity above or just below pre-pandemic normal levels and trending upwards since the last reported week of July 20th. The 5-province average is currently at -3% with provinces ranging from British Columbia at -9% to Nova Scotia +9%. […]
Following a review, Ikon, which counts Commonwealth Bank, nib, Lindt and Subway as clients, appointed Veridooh to drive greater transparency and accountability for DOOH campaigns. Using Veridooh’s platform, DOOH campaigns booked by Ikon will be monitored and verified to give clients total transparency over the delivery of their DOOH campaigns. […]
On September 4, 2020, the Sixth Circuit Court of Appeals in International Outdoor, Inc vs City of Troy issued a mostly procedurally technical decision, but perhaps more importantly, announced that “a regulation of commercial speech that is not content-neutral is still subject to strict scrutiny under Reed. […]
AdNews sat down with QMS chief customer officer Mark Fairhurst to discuss how the network has been updated and what IMPULSE can provide for brands across Australia. How does the new IMPULSE offering differ to the previous? What prompted the update? […]
Historically linked to sports stadiums, Hollywood blockbuster releases, big-box anchor stores and the like, these premium signs, with their corresponding price tags, might seem well out of reach for the average small-business owner. […]
Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics. The retailer showcased a fascinating use of the out of home medium on Posterscope‘s Ecos Now programmatic platform. […]
The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the UK OOH industry and enabling brands to tap into the medium with new agility and flexibility. […]
Americas CEO Scott Wells: First of all the diversity of the impact of covid on markets has been striking…the largest markets that we’re in have been hit the hardest…whereas if you look at our small markets places like El Paso, Jacksonville or Milwaukee the impact has not been as hard…national turned off advertising faster and were more aggressive at pulling back budgets… This is the 3rd recovery we’ve seen. […]
Jonathan Gudai, CEO of Adomni, presented at the Virtual Digiday Media Buying Summit on September 18, 2020 about How Programmatic DOOH is Driving Performance Results for Omni-Channel Marketers. […]
