Kinetic Worldwide’s David Payne advocates ‘smart OOH for a smart world’ (exchange4media)
With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]
Tue, Mar 31, 2015 at 10:22 PM