By Steph Beckett PPDS, the exclusive global provider of Philips digital signage, LED, and pro TV products and software released the Philips X-Line UHD video wall range in North America. […]
What is a digital poster? A digital poster is a type of image distribution when it is shown using the screen. Basically, every screen showing some kind of visual content is a digital poster. […]
By Matthew Frankel, CFP. This conglomerate is small, but is following in Warren Buffett's footsteps. I'll give a quick overview and why I own it. […]
The number of active DOOH screens in Great Britain doubled between June 2017 and June 2020, peaking at 11,324 at the height of the coronavirus pandemic. We’ve also seen the rise of programmatic DOOH in recent times, but what exactly does this mean and how can you leverage it to your business’s advantage? Why Should You Use DOOH in the First Place? […]
By Clive Young. The industry has rallied to come together for the first InfoComm since 2019, and the convention is giving attendees everything they need, serving up an exhibit floor with hot new gear, panel discussions and events full of insight, and networking opportunities galore. […]
Manolo Almagro and Ben Gauthier from the consultancy Q Division are down at InfoComm walking the floor and getting set to speak tomorrow morning. ... […]
New Rules For Growing DOOH Spending—Talon North America. OOH For The TikTok Generation — MilkPeP & GALE. Programmatic DOOH Beyond Borders—Hivestack & Publicis. […]
Billboard Insider’s take: A good step. Baltimore gets tax revenue, income as landlord at 2 of the 14 sign locations, advertising to promote civic causes and money to support local arts. Digital billboards can benefit a community. […]
Pearl Media’s Fifth + Broadway digital network includes 15 displays: a large-format “Welcome to Nashville” LED display that overlooks the Lower Broadway strip, the L Street Live LED sign that sits above a wide corridor where people can gather, two large format LED screens at the district’s National Museum of African American Music, and 11 street-level kiosks, each of which is a 55-inch display. […]
Using a privacy compliant, real-time, camera vision-based measurement solution integrated into VMO screens enabled it to create a unique first party audience data asset. […]
Subscription is required to read the full article. By Adrianne Pasquarelli. Every one to two months a new retail media network is born. […]
By Anna Bager, OAAA President and CEO. Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. […]
The Polish OOH media firm Screen Network has started supporting an educational campaign that bluntly reminds people how time is running out to make ... […]
by James Heller. The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods. […]
By Anthony Savona. D=SIGN, the digital signage conference, kicked off at InfoComm yesterday (Tuesday, Oct. 26, 2021) with the first of its two half-day programs. […]
