Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick‘s OOH buying platform. […]
Joe O’Halloran, Computer Weekly. […]
Cameras in Vancouver transit-stop advertising displays are no longer covered up as was promised and more such displays with cameras are being installed. However, the companies involved maintain the cameras cannot be used to watch people or gather information about them. […]
by Casey Binkley, CEO at Movia Media. There have been industry winners and losers of the pandemic, but it would be hard to argue when it comes to those that benefitted, online streaming platforms have walked away with the crown. […]
The Slovenian company Visionect has announced a new version, with major tweaks, of its e-paper meeting room management system, known as Joan. The most ... […]
The TSX Broadway multi-use development now under construction in NYC’s Times Square district has, to no one’s surprise, a big LED display component on ... […]
By Austin Willson. Cannabis companies are now exploring the growing world of digital out-of-home (DOOH) advertising — a space, which has recently been witnessing some impressive innovations and is preparing for massive growth over the next few years. DOOH Goes Green One of the leaders in DOOH innovation, Alfi Inc. […]
By Tom Howell Jr. A former Pennsylvania state senator who ran for governor is reportedly behind a dozen billboards that depict President Biden as a Taliban fighter with the slogan “Making the Taliban Great Again!” WGAL-8 TV contacted the billboard company, Trone Outdoor Advertising, which said the ads were bought by Scott Wagner, a Republican who took on Democratic Gov. […]
By Amanda Dorenberg, President of COMMB. Programmatic digital out-of-home (PDOOH) seems to be a perfect systematic fit for anyone looking to target an audience on the go, but there’s more than meets the eye with this attractive relative newcomer to the media mix. […]
The National Association of Broadcasters has opted to cancel its already deferred 2021 trade show – which had been moved from April to October ... […]
New York City Mayor Bill de Blasio has officially recognised New York Digital Signage Week’s value to the City of New York as a global capital of media and business. […]
By James Munnerlyn, President and Co-Founder of Blip Billboards. Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing SMBs to rethink their marketing and advertising strategy. […]
Richard Rothfelder, Partner, Rothfelder Falick. IBO has scheduled it’s Fall Conference for September 22-24 at the Sheraton Station Square in Pittsburgh. As usual, Chris Cowlbeck and his staff at IBO have planned a fun and educational agenda, all live and in person, but with appropriate health and safety precautions. […]
Spectrio, one of the nation’s providers of digital signage solutions, announced that it has acquired Sixteen:Nine, a digital signage blog and podcast produced by industry veteran, David Haynes. Sixteen:Nine has been covering the digital signage industry since 2006, and is well-known for Haynes’ unique take on news and analysis for an industry audience. […]
