Editors’ Picks

Consumer Marketing Data Giant Catalina Is Launching a New Service Measuring the Sales Lift Generated by Out-of-Home Advertising (MediaPost)

By Joe Mandese. In a move that could help marketers close the loop between out-of-home media buys and consumer purchasing behavior, consumer marketing data giant Catalina is launching a new service measuring the sales lift generated by out-of-home advertising. […]

mediapost.com
Thu, Aug 19, 2021 at 3:00 PM

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Out of Home’s Moment of “Resilience, Reinvention and Revitalization” (OOH Today)

By Barry Frey, CEO and president of the DPAA. Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. […]

oohtoday.com
Thu, Aug 19, 2021 at 2:30 PM

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Executives From Leading Manufacturers Share Their Insights on the Role of Digital Signage During Covid-19 and Beyond (AV Technology)

By Cindy Davis. Creating Calm The Globe and Mail Centre is a 17-story, mixed-use office building in Toronto’s King East Design District and houses Canada’s Globe and Mail newspaper, in addition to other tenants. […]

avnetwork.com
Thu, Aug 19, 2021 at 2:15 PM

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16:9: Rebooted DSE’s Organizers Hire on Industry Vet David Drain to Build Conference Side of Show

The company that is re-booting Digital Signage Expo in March 2022 – and undoubtedly praying the U.S. really does get control over COVID by then – has brought on a familiar face to develop and run the conference side of the trade show. David Drain The events company Questex has hired industry veteran David Drain to be the Director of Event Programs. […]

sixteen-nine.net
Thu, Aug 19, 2021 at 2:00 PM

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16:9: Philips Pro Displays Can Now Be Managed, Monitored From Crestron Controller Screens

PPDS, the company that markets Philips commercial display solutions, has done an interesting tie-up with AV automation and integration giant Crestron that makes networked screens easily monitored and managed from Crestron’s XiO Cloud solution. […]

sixteen-nine.net
Thu, Aug 19, 2021 at 12:30 PM

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16:9: An Interesting Solution to an Architectural Problem At South China Airport

This is an interesting solution to an architectural problem faced by whatever media company has the concession at the international airport in the southern Chinese city of Kunming. The big bulkhead between the up and down escalators is visually interrupted by a very large vertical support column. The standard solution would be to put separate LED displays on both sides. […]

sixteen-nine.net
Thu, Aug 19, 2021 at 12:00 PM

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LED Videowall Mechanics – Webinar on Simplifying Installations on September 8 (Commercial Integrator)

LED walls are all about seamless beauty, stunning images, and exceptional definition. But behind the scenes are powerful structural forces in play that ensure the coveted seamlessness of content and the convenience of installation is never compromised. The installation process for LED videowalls can be a difficult process. […]

commercialintegrator.com
Thu, Aug 19, 2021 at 9:30 AM

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Which Pixel Pitch is Right for You? (Allsee)

By Leonor Guedes. With the exponential growth of the direct view LED (DV-LED) market, the digital signage world continues to be transformed by more creative and dynamic solutions. When looking for a DV-LED solution, you might come across different pixel pitch suggestions. […]

allsee-tech.com
Thu, Aug 19, 2021 at 9:00 AM

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Five Common Uses for Digital Signage on Your School Campus (Daktronics)

The best way to capture your audience’s attention is where they are at – your school. Your students and staff are there every day – and it’s likely parents are dropping off, attending activities, or passing by on a morning commute. Digital signage located in a high-traffic area can provide several key messages that update at a moment’s notice. […]

blog.daktronics.com
Thu, Aug 19, 2021 at 7:00 AM

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What About That Elephant In The Room? (OOH Today)

By Nick Coston, OOH Media Buyer and Agent. When there’s an elephant in the room you can’t pretend it isn’t there and just discuss the ants.” That quote’s not mine, a writer named Ellen Wittlinger said it. […]

oohtoday.com
Wed, Aug 18, 2021 at 3:00 PM

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Digital Billboards Can Be Very Effective and Quite Productive if You Do Your Homework: John Arnold (Billboard Insider)

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. […]

billboardinsider.com
Wed, Aug 18, 2021 at 2:00 PM

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How Humor in OOH Means Business (OOH Today)

The role of any OOH placement is to get attention…and nothing works like a funny ad. In fact, when done right, humor in out-of-home (OOH) messages can cut through the noise of busy surroundings and connect directly to customers, getting them where it counts – in their funny bones. […]

oohtoday.com
Wed, Aug 18, 2021 at 1:15 PM

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16:9: LG Now Marketing Full Digital Signage Solution for Quick-Service Restaurants

If you are active on the software side of digital signage, you’ve undoubtedly seen Samsung evolving its MagicINFO software from a low or no-cost add-on for small jobs to a full-featured enterprise platform that competes against pure-play CMS software companies. […]

sixteen-nine.net
Wed, Aug 18, 2021 at 1:00 PM

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Mandoe, a New Self-Service Digital Signage Platform for Small Businesses, Focuses on Ease of Use (Startup Daily)

By Simon Thomsen. Digital advertising software startup Mandoe has launched a self-service platform for small businesses harness the power of digital signage. […]

startupdaily.net
Wed, Aug 18, 2021 at 12:45 PM

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Boston Omaha Announces Q2 2021 Results, Link Media Continues to Be Their Largest Business Segment (Billboard Insider)

Link Media parent, Boston Omaha Corporation provided updated financial results. Here is a portion of the full press release. OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the second quarter ended June 30, 2021 in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. […]

billboardinsider.com
Wed, Aug 18, 2021 at 12:30 PM

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