Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. […]
The role of any OOH placement is to get attention…and nothing works like a funny ad. In fact, when done right, humor in out-of-home (OOH) messages can cut through the noise of busy surroundings and connect directly to customers, getting them where it counts – in their funny bones. […]
If you are active on the software side of digital signage, you’ve undoubtedly seen Samsung evolving its MagicINFO software from a low or no-cost add-on for small jobs to a full-featured enterprise platform that competes against pure-play CMS software companies. […]
By Simon Thomsen. Digital advertising software startup Mandoe has launched a self-service platform for small businesses harness the power of digital signage. […]
Link Media parent, Boston Omaha Corporation provided updated financial results. Here is a portion of the full press release. OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the second quarter ended June 30, 2021 in connection with filing its Quarterly Report on Form 10-Q with the Securities and Exchange Commission. […]
Crestron and Philips Professional Display Solutions have formed a new strategic partnership that includes Crestron XiO Cloud certification for Philips OPS displays, allowing customers to deploy, monitor and manage the displays from a centralized location. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT It’s now been five years since Stratacache acquired the CMS software company Scala, which had kind of devolved from the digital signage industry’s dominant player to just one of many options. When Stratacache CEO Chris Riegel did the deal, there were lots of people wondering what might happen. […]
We made the list! Our team is thrilled to be recognized as one of America's fastest-growing private companies in the annual Inc. 5000. […]
By Guy Campos. Stores in Australia and New Zealand have implemented a new solution featuring Signagelive software and Samsung SoC displays, improving control, lowering costs, and maximising uptime. […]
Kollins Communications has partnered with BrightSign, a digital signage media player company, and Visual Communications to create a line of digital kiosks at Sam's Club stores in the U.S., according to a company press release. The project, commissioned by AT&T Services, rolled out kiosks to merchandise AT&T wireless, TV and broadband without conventional printed signage or price tags. […]
Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. […]
Our Podcast 61 regarding the commitment of OOH and The OAAA to Diversity (Who’s Really Committed? OOH United & The OOH Industry Hall of Fame Winners) generated a number of phone calls, emails and comments directly to the website. While the phone calls and emails have been requested to be anonymous, the responses shared to our story via the website can be found on the site below the post. […]
By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. […]
By Guy Campos. Digital Signage Summit Europe, which was due to take place from 29-30 September in Munich, Germany, has been cancelled amid an escalation in Covid cases. […]
Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. […]
