TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. […]
Every quarter, the UK media are surveyed to produce the UK's most reliable adspend figures. The Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis. […]
The global display panel market will grow from $122 billion in 2020 to $163 billion in 2026, according to a report by ResearchandMarkets.com. The market will grow at a compound annual growth rate of 4.92% during the forecasted period. Some of the key drivers of the market include: Growing demand for smartphones, TVs and other electronic devices. […]
Transform digital 2D canvases into dynamic, one-of-a-kind 3D experiences. Daktronics Professional Services creates forced perspective graphics to deliver unique and memorable content. It can be used in a unique creative application to build brands, tell stories and wow audiences. […]
The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Clear Channel pays board members the most (in excess of $240,000 per year), followed by OUTFRONT ($199,000 per year) and Lamar ($140,000 per year). […]
New strategic offering to drive Programmatic OOH growth and campaign planning precision in the UK and other European markets. […]
Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here Are the Highlights. How Did COVID Impact Your Business? […]
The Taiwan tech company Lextar has taken the curious step of announcing what will be on display LAST WEEK at the Touch Taiwan trade show – noting some interesting new mini and micro LED display products. More normally, tech marketers would push out this kind of information ahead of a show, or on opening day. […]
The THAT store, a futuristic shopping experience located at the Mall of the Emirates in Dubai, opened its doors this year. The store incorporates digital elements that elevate from the traditional shopping experience. One of the most notable and eye-catching marvels at this store are the Mirandda powered smart fitting rooms. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT As vaccination rates climb and we can seriously look at getting back to some normals in our daily lives, there’s a lot of discussion happening around what consumers will expect, and accept, in terms of personalized digital marketing. […]
Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public transit system serving the city. […]
Out-of-home campaign auditing and effectiveness improvements is in the sights of Chemist Warehouse as it adopts Seedooh’s reporting platform. The retailer was confirmed today as Seedooh’s latest customer and will use the latter’s products and services to provide independent verification of its digital out-of-home (OOH) campaigns nationally. […]
Twitter LinkedIn Facebook Email Pinterest Share The public out of home executives took pay cuts during 2020. Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. […]
Clear Channel Outdoor, Resorts World Las Vegas proclaim Vegas is back with massive message on new ground-breaking digital displays on The Strip. […]
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. […]
