Clear Channel Outdoor, Resorts World Las Vegas proclaim Vegas is back with massive message on new ground-breaking digital displays on The Strip. […]
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. […]
The Digital Signage Federation (DSF) and the Digital Signage Experts Group (DSEG, or for total simplicity, the Brawns), have started something called Digital Signage Certification Week – a period in June intended to promote credentialing and professional development in digital signage and experiential technologies. […]
There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways. See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned without passing HB 2809 which would have prohibited cannabis advertising within 1 mile of any K-12 school. […]
It seems, at least, that more and more general offer digital signage software platforms are adding some advertising capabilities either directly in their code or via partnerships and APIs. Broadsign is the obvious example of a software shop that is mainly focused on digital OOH advertising. […]
The digital signage world may have shifted quite a bit from PCs to smart displays and specialty devices like BrightSign boxes for digital signage jobs, but there is still demand for PCs for more specialized and computing-intensive jobs. […]
By Kevin Gephart If you’re batting 1,000 you’re playing in the little leagues. Objections are minimized with thorough data gathering and an effective proposal, but there will always be some unforeseen hurdles. Effective objection handling increases your closing ratio and lays the groundwork for future business. […]
The global Digital Signage Awards for 2020 have been announced, with the grand prize going to a concept apparel store in Warsaw, Poland, called MODIVO. The store is digital first – a physical manifestation in many ways of online shopping. The store’s visible space looks like a high-end hotel lobby. […]
MOUNTAIN VIEW, CA – Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced the launch of a Vaccination Dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations, including grocery stores, pharmacies and doctors’ offices across the U.S. […]
Daniel Fleischer, VP Business Development Blip and Adkom Last week Neil Bell wrote that help wanted billboard ads are surging. Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads. Blip is a good litmus test because their platform is used by thousands of small businesses across America to easily get access to OOH advertising via the online platform. […]
Publishers note: If you are breaking into the OOH industry, starting up if you will, joining the Leading OOH Associations and Organizations is a must move. Well done Road Runner Media. A fine start! […]
Here’s another example of those madly spinning LED light wands being used effectively as part of window displays – in this case a merchandising window at a Nieman-Marcus. As regular readers know, I am not a big fan of these things because of the moving parts and short-term novelty of them, and much of that has owed to how they have been demonstrated and pitched. […]
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, and the Digital Signage Experts Group (DSEG), have announced the launch of registration for Digital Signage Certification Week. This year marks the inaugural annual event to promote credentialing and professional development in digital signage and experiential technologies. […]
When moving about in the world today, your attention is very valuable. Signs are everywhere trying to connect and engage with you. More now than ever before, those signs are digital LED displays. […]
Soft drinks, toiletries and supermarket brands that shoppers buy weekly are expected to drive the recovery of spending on billboard advertising, which plunged 38 per cent during the pandemic. According to media agency Zenith, advertising by fast-moving consumer goods brands, which includes packaged foods, beverages and toiletries, will grow by 9 per cent a year from 2020 to 2023. […]
