After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. […]
by Will Farmer OOH Today Media and Communications Manager Established photographer Yanick Déry creates content for billboards that double as art exhibits. His project, dubbed “#IAMOOH”, aims to expose the overlap between art and advertising to the everyday consumer. […]
If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. […]
Eric Kubischta, CTO, Lucit Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. […]
The Vermont industrial computer maker OnLogic has taken the interesting step of announcing its first Raspberry Pi-based industrial-grade PC, timing it in celebration of Pi Day. The little unit uses the latest CM4 Compute Module and is aimed at applications like factories, warehouses, and a range of IoT applications. […]
PPDS, a display solutions provider, has delivered more than 1,000 of its Phillips Android-powered digital signage displays at all 700 Kwik Trip convenience stores in the Midwest. With these displays, Kwik Trip can display its hot food menu at targeted times during the day, according to a press release. […]
JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021. Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation. Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange rate. […]
A growing number of military and government agencies are turning to direct-view LED as their next generation of audiovisual screen technology for mission-critical applications. Daktronics is proud to serve as the supplier and AV solutions partner for several recent installations in the past year. Military and government agencies have a greater need for crisp, clear image quality, even in low light content such as ... […]
By Tom Jackson, Veale Outdoor. The impact advertisements on the board have cannot be denied yet reactions are not always fed back to us so overtly, that is, of course, until an ad happens to spark controversy. […]
By Anthony (A.J.) Cioffi, Geopath. Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. […]
The Society for Information Display (SID) has opened registration for its annual Display Week trade show and conference, which will again be all virtual, running May 17-21. […]
Out of home advertising encompasses a lot more than billboards, and one perennially popular way to promote your goods and services is on taxis. Even the rise of rideshare services hasn’t toppled the taxi in markets such as New York City and Las Vegas, where they remain popular modes of transportation. How popular? […]
There’s no doubt that digital out of home advertising (DOOH) is leading the way in the ever-growing demand for outdoor marketing in the UK. This trend was evident back in June 2019, when there were 11,024 DOOH screens located across the UK (an estimated 51% increase on the previous year), and this number is sure to have risen even further since. […]
In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. […]
This video will go over how to make good looking text on your digital sign, using contrast, colors, outlines, shadows and more. […]
