Editors’ Picks

JCDecaux’s first-ever cannabis advertiser is now posted on Chicago digital billboards

JCDecaux is making history this week, with our first-ever cannabis client running on our Chicago Digital Network. Verano Holdings opted for our large format digital billboards, located on the city’s major expressways, creating major impact with its message. As cannabis has been legalized in Illinois since the start of 2020, the business side of the space is quickly growing. […]

jcdecauxna.com
Wed, Feb 10, 2021 at 6:09 PM

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16:9: RP Visual Comes Up With Universal Mount For In-Wall Displays

The LA-area AV mounting gear company rp Visual Solutions has done a lot of trade in recent years coming up with custom architectural structures for visual displays, producing brackets and other metalwork that allows video walls to have the location, shape and scale envisioned by architects and their clients. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 8:45 AM

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16:9: Pro Hockey Challenge Uses Fine Pitch LED Screen As The Target For Slapshots. It Survives.

As a diehard Canadian, I am expected to be a rabid hockey fan – but the hard truth is I am barely aware of the NHL. I have somehow managed to retain my Canadian passport despite this. The last NHL season, and the league’s All-Star weekend, all happened, to be totally accurate, sometime in the past. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 8:20 AM

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16:9: Snap Install’s Approach To Mass-Scale Digital Signage Rollouts

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Companies that specialize in deploying digital signage networks don’t always get the kind of respect they deserve in this industry.  They can get called “hang and bang” guys, when in reality the job is complicated as hell. […]

sixteen-nine.net
Wed, Feb 10, 2021 at 1:20 AM

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CEO of Northern European DOOH ad platform DOOHlabs analyses current market trends (Advendio)

Janne Lohvansuu, Co-Founder, Chief Executive Officer of Doohlabs, an ADvendio technology partner, a data-driven digital out-of-home (DOOH) platform in the Nordics. Doohlabs platform has been developed for years in the digital-out-home industries and it’s now used in thousands of locations. […]

advendio.com
Wed, Feb 10, 2021 at 12:10 AM

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Seven strategies to ensure success of your OOH campaign (AdQuick)

7 distinct strategies for driving long-term OOH advertising successAs you well know, the world of out-of-home (OOH) advertising has become a lot more sophisticated over the last five to ten years. […]

adquick.com
Wed, Feb 10, 2021 at 12:10 AM

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Allsee’s Servitization Journey: Interview for The Advanced Services Group

Having gained more than 13 years of experience as a digital signage manufacturer, last year Allsee decided it was time to expand our offering by exploring servitization. Working closely with The Advanced Services Group, we were able to adopt a services-focused mindset. […]

allsee-tech.com
Wed, Feb 10, 2021 at 12:08 AM

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Two digital billboard-related bills cause a stir in Utah (Fox13)

One was in a legislative committee on Monday, and the other on the Senate floor. They both look at what a city can or can’t do when it comes to billboards. Senate Bill 61 would allow billboard companies to install new or upgrade to electronic billboards, regardless of city ordinances. […]

fox13now.com
Tue, Feb 9, 2021 at 11:22 PM

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President of electronic sign manufacturer YESCO explains the bill allowing off-premise digital billboards in Utah (Billboard Insider)

The current billboard legislation was drafted to address one of the most common inequities found in municipal sign codes across the country, the way in which digital (electronic) on-premise signs are regulated versus their off-premise digital counterparts. […]

billboardinsider.com
Tue, Feb 9, 2021 at 11:20 PM

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New DOOH glossary from IAB UK

For the first time, the Digital Out-of-Home (DOOH) industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. […]

iabuk.com
Tue, Feb 9, 2021 at 11:17 PM

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Free Whitepaper: The Future of Retail – 9 Key Technologies That Include Digital Signage (EyeFactive)

Retail managers are already using the lockdown period to enhance their stores and equip them with innovative solutions of the future. Inside this whitepaper: This whitepaper draws on eyefactive's rich expertise in interactive digital signage to highlight 9 key technologies that retailers should be familiar with in 2021 and beyond. […]

eyefactive.com
Tue, Feb 9, 2021 at 11:14 PM

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Beware of scammers impersonating digital billboard manufacturers (Billboard Insider)

Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase. Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with official sounding language and company logos. […]

billboardinsider.com
Tue, Feb 9, 2021 at 11:11 PM

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UniLIVE executive explains the need for independent proof-of-play verification of DOOH campaigns and how his company does it (LBBonline)

Arran Javed, chief revenue officer at UniLIVE. Given the non-static nature of DOOH an increasing number of screens now have multiple ads being played on them. Added to this is a multitude of ways DOOH campaigns are being bought, sold, deployed and triggered. […]

lbbonline.com
Tue, Feb 9, 2021 at 8:06 PM

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DOOH tech provider Broadsign named one of Montreal’s top employers for the second year in a row

It feels like just yesterday that we were packing up our favourite coffee mugs and desk trinkets while saying quick goodbyes to our friends and colleagues. Needless to say, we weren’t expecting a few weeks at home to last what’s now coming up on a year. […]

broadsign.com
Tue, Feb 9, 2021 at 7:55 PM

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Long Beach Transit deploys smart lighting and real-time e-paper signage (Mass Transit Mag)

Long Beach Transit has started a pilot project to deliver well-lit bus stops with real-time bus arrival information to transit users in Signal Hill, Calif. Long Beach Transit is a leader in adopting smart lighting and real-time information technologies to enhance user experience and encourage choice ridership. […]

masstransitmag.com
Tue, Feb 9, 2021 at 7:45 PM

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