Friday, April 10, 2026

Editors’ Picks

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Thursday, April 9 Thu, Apr 9

oOH!media shuts retail media unit Reo, hinting at limits of outsourced in-store networks (16:9)

by guest author, John Berkovich. Australian out-of-home media company OOH!media is shutting down Reo, the retail media business it launched in 2022 to help retailers build and operate their own advertising networks. It’s a notable pullback in a segment widely touted as a major growth opportunity for both digital signage operators and retailers. […]

sixteen-nine.net
Thu, Apr 9 at 12:14 AM

SNA Displays, Atlanta Braves upgrade large-format video assets at Truist Park

ATLANTA—SNA Displays and the Atlanta Braves teamed up once again to upgrade key large-format video assets in and around Truist Park in Atlanta ahead of the 2026 Major League Baseball season. The video experience enhancements include the Delta Out-of-Town Scoreboard, an outfield LED ribbon board, and a refreshed video display at the Georgia Power Pavilion Stage in the ballpark’s Plaza Green. […]

snadisplays.com · Promoted content
Thu, Apr 9 at 12:11 AM

Wednesday, April 8 Wed, Apr 8

Jobs axed at Ooh Media as retail media arm closed down (Mumbrella)

Eleanor Dickinson. Ooh Media has laid off staff as it shutters its retail media arm, Reo, by the end of the financial year amid slower growth and a client base increasingly shifting to in-house retail media operations. The ASX-listed outdoor media company confirmed to Mumbrella it will “no longer pursue new retail partners” under the Reo brand, with the business to be wound up by 30 June. […]

mumbrella.com.au
Wed, Apr 8 at 10:23 PM

Tuesday, April 7 Tue, Apr 7

Seoul sets first-ever national standards for LED billboard brightness to reduce glare and improve urban lighting (Seoul Metropolitan Gov’t)

Recommended Standards for Outdoor LED Displays (Draft) cap daytime brightness at 7,000 cd/m2 based on on-site measurements. Separate brightness limits established for daytime and nighttime, with nighttime standards set at one-third of current legal limits depending on screen size. New standards took effect on Wednesday, April 1, and are expected to reduce energy consumption by approximately 15%. […]

english.seoul.go.kr
Tue, Apr 7 at 10:34 PM

What does the next phase of OOH’s evolution look like in Australia (AdNews)

Jacqueline Ingram, WPP Media National Head of Client Development, Advanced DOOH. Digitisation defined the last major phase of OOH’s growth, transforming the channel’s scale, flexibility and creative potential. Measurement has been the industry’s more recent focus, with MOVE playing a critical role in helping advertisers better understand audiences and evaluate impact. […]

adnews.com.au
Tue, Apr 7 at 10:32 PM

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