Editors’ Picks

JCDecaux and Pargesa exit Switzerland’s largest out-of-home media company as NZZ purchases a 45% stake in it (PPC Land)

Luis Rijo. Aktiengesellschaft fur die Neue Zurcher Zeitung (NZZ) today completed the purchase of a combined 20% stake in APG|SGA AG, bringing its total shareholding in Switzerland's largest out-of-home media company to 45%. The transactions closed on April 30, 2026, with shares acquired from two sellers: JCDecaux SE and Pargesa Asset Management S.A. […]

ppc.land
Sun, May 3 at 10:49 PM

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POSSIBLE 2026 recap: DOOH advertising, AI, and audience-first media strategy (Smartify Media)

By Angely Escalona Guerrero. For Smartify, this was more than a conference. As a media partner for POSSIBLE, we activated a city-wide Digital Out-of-Home (DOOH) campaign across our network, bringing the event into the environments where Miami actually moves, from retail storefronts to high-traffic urban corridors. […]

blog.smartifymedia.com
Sun, May 3 at 10:43 PM

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GDP growth hits 13.69%: Taiwan – the world’s digital signage hub (Invidis)

by Florian Rotberg. Taipei | Taiwan’s economy is surging at a pace not seen since 1987 – powered by global demand for AI hardware and the infrastructure behind it. But beyond macroeconomic growth, the island’s true relevance lies deeper: Taiwan is the indispensable backbone of the global IT and digital signage ecosystem, from chips and panels to media players and outdoor displays. […]

invidis.com
Sun, May 3 at 7:31 AM

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Why Times Square’s billboards are required by law (Billboard Insider)

Ever wonder how New York City ended up with so many digital billboards in Time Square? We ran across this interesting and informative YouTube video, from Architectural Digest, featuring architect Michael Wyetzner who as he walks through the area, provides some detail on how it all came together. […]

billboardinsider.com
Fri, May 1 at 11:02 PM

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Billboard Insider predicts Adams Outdoor will be sold within a couple of years, and Clear Channel will go public again in 5 years

Dave Westburg: Adams sells within a couple years. As long as I’ve been doing this there has been consolidation, and here’s another prediction: I think Adams Outdoor is going to sell within the next couple of years. It’s just the nature of the situation. […]

billboardinsider.com
Fri, May 1 at 10:59 PM

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Digital signage at Frankfurt airport’s new terminal is low-key but perfectly executed (Invidis)

by Florian Rotberg. Terminal 3 feels like a reminder of what has been lost – and what was gained. The LCD video wall based flight information boards are elegantly integrated, discreetly black, perfectly calibrated, and focused on information, not spectacle. […]

invidis.com
Fri, May 1 at 12:14 AM

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SNA Displays welcomes Rochelle Mingus to sales leadership team

LED display manufacturer SNA Displays recently welcomed Rochelle Mingus as director of sales, Southwest. Mingus, who has 30 years of experience in the professional AV industry, is based out of Las Vegas with a focus on the global gaming industry. She was most recently a national sales director at ClearLED and has held key roles at LG Electronics, Mitsubishi Electric, and Hisense. […]

snadisplays.com · Promoted content
Fri, May 1 at 12:10 AM

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UK ad spend grew to £46.7bn in 2025, OOH up 2.3%, retail media up 17.5%: WARC

The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels London, April 30, 2026: The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. […]

Editorial · Promoted content
Thu, Apr 30 at 11:04 PM

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How AI is used in OOH advertising and in retail media (EMARKETER)

by EMARKETER Editors and Christopher Wood. AI is addressing one of OOH's longstanding challenges: proving that physical ads drive measurable business outcomes. AI-powered attribution tools now measure foot traffic, retail lift, and conversions, giving OOH credibility among performance marketers, according to OAAA President and CEO Anna Bager in an October 2025 EMARKETER interview. […]

emarketer.com
Thu, Apr 30 at 11:02 PM

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Key legal issues facing the US OOH industry, Part 2: Acquisitions and leases (Billboard insider)

Rothfelder and Falick. What lease issues are you seeing litigated most often right now? Mike Falick: Rights of first refusal and their enforceability. […]

billboardinsider.com
Thu, Apr 30 at 5:14 PM

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Digital sign manufacturer MWE’s guide for buyers (DSToday)

How to Tell If a Digital Signage Manufacturer Is Actually Legit — A Buyer's Due Diligence Framework. How do you separate the real manufacturers from the trading companies with a logo? This isn't a rhetorical question. […]

digitalsignagetoday.com · Promoted content
Thu, Apr 30 at 4:57 PM

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Samsung releases mini version of its 3D screen for retail shelves (Invidis)

The new 32-inch version brings Samsung’s glasses-free 3D-style technology to shelves, counters and other compact commercial environments. The display supports both portrait and landscape orientation and integrates with Samsung’s SmartThings Pro and MagicInfo platforms for content management and remote monitoring. […]

invidis.com · Promoted content
Thu, Apr 30 at 4:40 PM

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The ‘opportunistic’ takeover bid for oOh!media (AdNews)

By Chris Pash. The takeover bid for oOh!media by Pacific Equity Partners is more of an opening bid than a final pitch despite an alluring offer of a big premium to the outdoor media player’s recent share price. The unsolicited offer at $1.40 a share in cash, valuing the company at $747 million, sent oOh!’s share price soaring up to 40% before closing at $1.13. […]

adnews.com.au
Wed, Apr 29 at 10:57 PM

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Did we overcook in-store retail media measurement? (Retail Media Breakfast Club)

Kiri Masters: The panelists' thesis was: digital in-store has borrowed its measurement model from online media, chasing one-to-one attribution in an environment where it doesn't fit. The result is that most in-store digital investments are stuck in test budgets, never graduating to annualized spend. Here's what stood out from the conversation. […]

retailmediabreakfastclub.com
Wed, Apr 29 at 10:51 PM

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Electronics retailer Mediamarkt-Saturn expands its in-store media network to eight European markets (Retail Detail)

Starting May 1, Mediamarkt-Saturn will also connect Belgium, Luxembourg, and Hungary to its European retail media network. This will expand advertising opportunities to eight European markets. Mediamarkt-Saturn launched its retail media offering last year in Germany and Spain. […]

retaildetail.eu
Wed, Apr 29 at 10:45 PM

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