Colin Lewis, retail media expert. For many brands and retailers, the focus is on activation, ad-ops and getting campaigns out the door rather than creating a brief, defining objectives and defining what success is, says Colin Lewis. […]
The U.S. out of home (OOH) advertising industry generated an all-time first quarter high of $2.12 billion in revenue in Q1 2026, extending OOH’s growth streak to 20 consecutive quarters. […]
I spoke with Bryan Chan, head of U.S. RBU at E Ink, about the company’s growing role in the digital signage market and the evolution of large-format color e-paper. During our conversation, Bryan explained how advancements in color technologies such as Spectra 6 and Kaleido are expanding the possibilities for e-paper beyond e-readers and into commercial signage applications. […]
By Angely Escalona Guerrero. One of the most common questions small business owners ask is: "How can I advertise my local business?" For years, the answer usually started with online channels, search ads, social media ads, display banners, email campaigns, and sponsored posts. […]
by Florian Rotberg. Contentful is one of the leading platforms in the headless CMS category. Its architecture separates content creation from play-out and presentation, allowing content to be managed centrally and distributed via APIs to a wide range of digital endpoints. […]
by John Berkovich. While the relocation may appear abrupt, industry reports suggest the move is part of a larger effort to consolidate Samsung’s US operations around Texas, where the company already maintains major business units and manufacturing investments. “Samsung Electronics America Inc. […]
"Building on the recent pilot of a next-generation measurement platform, the Board is seeking a dynamic leader who can accelerate this trajectory and help unlock even greater value for the industry. […]
Richard Hamlin, Partner, Hamlin | Cody. Instead, the permit belongs to the applicant, unless the applicant notifies Caltrans of a transfer. The applicant is usually the operator. […]
. The Brisbane-based provider has carved out a strong position in the regional long-tail market – one that global competitors often underestimate and rarely fully understand. Fusion Signage is a textbook Australian success story – local roots, pragmatic decisions, a few strategic pivots, and a remarkably happy ending. […]
Public out of home company valuations are at an all time high. Lamar is trading at 16.8 times forward cashflow (EBIDTA). Outfront is 14.3 times forward cashflow. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and Classic OOH grew +10.1%. Digital’s share of revenue in Q1 was 67%. […]
Charli West. OOH’s measurement and trading infrastructure lags behind other channels, with inconsistent audience data standards, fragmented measurement approaches, attribution challenges, and buyer confidence issues across the entire digital OOH ecosystem. […]
“Advanced DOOH is designed to help brands move beyond simple panel buying. It’s about deeply understanding consumer journeys and delivering contextually relevant messages that drive measurable business outcomes.” Advanced DOOH combines the mass reach of traditional out-of-home advertising with the data capabilities, operational flexibility, and precise targeting of digital media. […]
Peter Madani, Director of Sales & Partnerships, APAC at Lifesight. Despite this scale and growth, the industry still faces a massive challenge: measurement. While some markets have developed industry-wide standards for OOH measurement, Asia largely lacks a unified framework. […]
Taoyuan International Airport in Taiwan has installed what E Ink says is the world’s first 75-inch color e-paper advertising display in an international airport, bringing large-format e-paper technology into a high-profile DooH advertising environment. The display is in the baggage claim area of Terminal 2. […]
