Editors’ Picks

In both the US and Canada, out-of-home is outperforming nearly every other advertising sector, yet measurement is still a hurdle (Invidis)

by Antonia Hamberger. Record revenues, growing programmatic spend, and new measurement standards: the US and Canadian OoH markets are laying the groundwork for the medium’s next phase of growth. While much of the media industry is grappling with slowing growth, OoH stands out as one of the market’s rare success stories – a trend mirrored across much of the world. […]

invidis.com
Thu, Sep 3 at 10:48 PM

Permalink

UK’s out-of-home advertising reports +12.7% growth in revenues in Q2 2026 (Outsmart)

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £402.6m, an increase of +12.7% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +14.6% and Classic OOH grew +8.8%. Digital’s share of revenue in Q2 was 68%. […]

outsmart.org.uk
Thu, Sep 3 at 10:41 PM

Permalink

A competitive analysis of the global OOH, DOOH, and agentic advertising technology landscape in 2026 (Research Gate)

Suraj Prakash, Product manager at Moving Walls. The out-of-home (OOH) and digital out-of-home (DOOH) advertising technology sector underwent substantial consolidation between 2023 and 2026, with several previously independent supply-and demand-side platforms absorbed into larger telecommunications, advertising-technology, and out-of-home infrastructure organizations. […]

researchgate.net
Thu, Sep 3 at 10:21 PM

Permalink

A recap of Power Up: Retail Media Summit held in Melbourne on August 26, 2026 (Power Retail)

Rosalea Catterson, Editor of Power Retail: Stores shouldn’t simply become noisier. The principle should be that media enhances the retail experience rather than disrupting it. THis applies to both digital, and physical channels. […]

powerretail.com.au
Thu, Sep 3 at 10:20 PM

Permalink

Huntington Billboards sells Louisiana static and digital billboards to McWhorter Media Group (Billboard Insider)

The transaction included 90 existing advertising displays, along with 10 additional displays currently under development. The assets are located across the greater Baton Rouge market. Terms of the transaction were not disclosed. […]

billboardinsider.com
Thu, Sep 3 at 12:10 AM

Permalink

The psychology of colour in billboard advertising (OOH International)

Red for Bold and Energetic Creative: Red creates a strong visual presence and is commonly used in campaigns that want to communicate energy, excitement or urgency. On a billboard, it can work as a dominant brand colour or as a focused accent around an important element such as a headline, product or promotional message. The surrounding colours need to support readability. […]

oohinternational.co.uk
Wed, Sep 2 at 6:55 PM

Permalink

Digital billboards light up Santa Monica after nearly 40-year ban (Billboard Insider)

Seven displays received development-agreement approval when the district was created, and another 1,000-square-foot display to be installed at the landmark building at the 1355 Third Street Promenade. The porposal allows for: The city is not giving away the advertising rights cheaply. […]

billboardinsider.com
Wed, Sep 2 at 6:33 PM

Permalink

How Gulf trade nodes meet Africa’s surging signage and LED demand (Logistics Update Africa)

By Titus John. Gulf transshipment hubs and year-round digital sourcing are helping African importers bridge severe supply bottlenecks. Across Africa’s rapidly expanding urban centres, commercial visual communications, digital printing, and outdoor advertising are undergoing an unprecedented structural transformation. […]

logupdateafrica.com
Wed, Sep 2 at 6:32 PM

Permalink

Broadway Collides with Madison Avenue – Bringing The Book of Mormon to the DPAA Global Video Everywhere Summit

Live Broadway performance joins Newsmaker and Author Anthony Scaramucci, C-Level Agency Execs from Mediahub and Stagwell, and CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer for “Real Connections” at The 14th Annual Global Video Everywhere Summit in NYC on October 13. […]

dpaaglobal.com · Promoted content
Wed, Sep 2 at 2:00 PM

Permalink

Nike, Netflix, Coca-Cola and more make the 2026 OBIE Awards shortlist as OAAA’s awards event returns to New York

WASHINGTON -- The Out of Home Advertising Association of America (OAAA) has unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. […]

OAAA · Promoted content
Wed, Sep 2 at 1:58 PM

Permalink

Digital signage technology stack 2026: who controls each layer? (Digital Signage Blog)

Digital signage is no longer a display market. It is a technology and services stack, with the competitive battle increasingly centered on who controls the platform, data, lifecycle and customer relationship. […]

digital-signage.blog
Tue, Sep 1 at 11:05 PM

Permalink

Retail media’s next phase: Why retailers are re-platforming for growth (AdNews)

Chris Woodworth, Regional Director, APAC, Kevel. Many of the platforms that enabled retailers to launch media networks quickly weren't designed for this level of complexity. They helped monetise inventory, but often at the expense of flexibility and control. […]

adnews.com.au
Tue, Sep 1 at 11:00 PM

Permalink

Location data fuels mall giant Simon’s new pitch to advertisers (Modern Retail)

By Mitchell Parton Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. […]

modernretail.co
Tue, Sep 1 at 10:42 PM

Permalink

DPAA’s upcoming events

Research, Retail & Tech Session • Eink: Date September 9, 2026; Time 11:00 am - 12:00 pm.   Member Town Hall, NYC: Date September 17, 2026; Time 3:00 pm - 7:00 pm. […]

dpaaglobal.com · Promoted content
Tue, Sep 1 at 10:41 PM

Permalink

How to create ads for retail media (Internet Retailing)

Stefan Kerridge, chief strategy officer at MurphyCobb, argues that better creative briefs, distinctive assets and smarter production could unlock the channel’s full commercial potential. Retail media is not a single format but a set of tasks, and the evidence on which asset does which is better than our use of it suggests. […]

internetretailing.net
Tue, Sep 1 at 10:27 PM

Permalink