By SignValue. Mubadala Capital's $6.2 billion acquisition of Clear Channel Outdoor and taking the company private leaves Lamar Advertising and OUTFRONT Media as the only two publicly traded companies among the industry’s traditional “Big Three. […]
by Florian Rotberg. After the rapid acquisition of four ProAV and digital signage specialists in 2025, the €3 billion managed services provider is now focusing on integration, leadership, and strengthening its European audiovisual ecosystem. Recent management appointments highlight the growing strategic importance of ProAV within Econocom’s broader business. […]
Interview with Alex Germanis, Platform Head at Harrods - by Karen Howard. Looking back, what have been the most significant shifts in retail media and customer engagement? If we’re talking about in-store retail media opportunities, the biggest shift has been down to advances in screen technology. […]
Anup Oommen. The store remains retail media’s biggest untapped canvas: Despite the growth of online commerce, physical retail remains central to the region’s shopping behaviour. For consumer packaged goods in particular, the store is still where many decisions are made. […]
Colum Harmon, PML Group. It’s not a question of replacing one format with another. Rather, it is about recognising the power of a layered approach to OOH planning, where each element plays a distinct role in delivering stronger business outcomes. […]
Lauren Sanvidge , Op-Ed Contributor: More than 80% of U.S. retail sales still happen in physical stores, and above 91% for food and beverage. In-store media is 3% of retail media spend outside Amazon. […]
by Florian Rotberg. The Swedish digital signage software specialist continues to execute on its SaaS strategy, but the bigger story is whether Scala can become the launchpad for Vertiseit's next phase of international expansion. […]
by John Berkovich. The concept will become standard for new restaurants and remodels across EMEA starting in 2027. The concept integrates digital menu boards, self-order kiosks, kitchen display systems and order-status screens into a connected environment designed to simplify ordering and improve restaurant operations. […]
In-store retail media is booming – yet there’s no ready-made rulebook for retailers looking to enter the business. Instead, there are multiple strategies for building and monetizing a network can follow multiple strategies. Retail media is one of the most dynamic areas in today’s advertising industry – and at the same time one of the most difficult to clearly define. […]
By Nick Coston. For that last 3 weeks, the OOH industry has been involved in five major advertising shows. […]
UK. In big breaking news, London Gatwick is to bring the management of its airport-wide advertising estate in-house, giving brands a direct route to one of the UK’s largest and most valuable travel audiences. […]
by Dave Haynes: From MicroLED to 3D glasses-free signage. There were numerous presentations about MicroLED, and they tended to reinforce my thinking in the last couple of years … that the tech is more geared to small displays than big video walls. […]
by Valentin Klaß. The Footprints AI software accesses existing channels operated by Spar retailers, which include in-store screens, in-store radio, online stores, apps, and point-of-sale data. According to the company, Footsprints AI is already active in more than 10,000 stores across Central and Eastern Europe, as well as Latin America and Southeast Asia. […]
AEX selected the series Nixel Series Flex y Engage Series of Nanolumens for the entire terminal. The series screen Nixel Series Flex replaced the standard television monitors on the first floor of the terminal. […]
OUTFRONT Media’s 10-k highlights regulatory risk: “Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and our ability to increase the number for advertising displays on our portfolio.” There are four ways regulation is a risk to out of home companies. A billboard ban Four states ban billboards. […]
