Editors’ Picks

Winners of Inaugural 2026 Honors Circle revealed at OOH Media Conference (OAAA)

New honors program celebrates the people whose leadership and talent continue to shape the future of the out of home industry The Out of Home Advertising Association of America today announced the winners of its inaugural 2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising. […]

oaaa.org · Promoted content
Tue, May 12 at 11:30 PM

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Highlights from the Independents Summit on Day 1 of the OAAA Conference in Dallas (Billboard Insider)

Out-of-home investment banker Max Drachman says buy easements If I could wave a magic wand, I’d have every one of you contact your landlords at least twice a year to try to purchase easements or convert leases to easements. Easements make valuations better, make deal closings smoother, and make your company more attractive to buyers. […]

billboardinsider.com
Tue, May 12 at 11:28 PM

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OAAA-Kochava study finds OOH delivers 2x the performance lift of TV

WASHINGTON, May 12, 2026 -- The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable media channel in today’s outcome-driven marketing landscape. […]

oaaa.org · Promoted content
Tue, May 12 at 11:26 PM

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Global Marketing Association DPAA debuts “Launchpad of Innovation” podcast with first episode featuring Horizon Media’s Domenic Venuto and AiOO’s Hammad Benjelloun

New monthly series hosted by DPAA President & CEO Barry Frey delivers unfiltered C-suite conversations on the future of advertising, marketing, and media — presented in partnership with AiOO, the AI retail media platform built for real-time audience activation and closed-loop attribution in physical retail. […]

DPAA · Promoted content
Tue, May 12 at 11:10 PM

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Does in-store retail media deliver what brands really want? (Video of panel discussion, 21:14 by The Drum)

As retail media pushes into physical stores, brands face a mix of promise and complexity. This session explores how in-store environments are evolving into measurable media channels, where they’re delivering value, and where challenges remain. […]

thedrum.com
Tue, May 12 at 11:08 PM

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The pitfalls of AI-generated ads and how to avoid them (Billboard Insider)

Chad Hess, Brown Dog Outdoor. Just because AI spits out a design does not make it a good design.  You and your customer should resist the temptation to believe that an AI-generated design must be good simply because AI produced it.  You may hear your customer say something like, “This is what AI said to use. […]

billboardinsider.com
Tue, May 12 at 11:05 PM

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Ströer posted modest Q1 2026 growth, with revenue up to EUR 495.6 million (Market Beat)

Adjusted EBITDA grew to EUR 119.3 million. Adjusted net income also improved 9%, and management said the quarter showed stable, resilient performance despite a weak consumer backdrop. Out-of-home advertising remained the key driver, with total OOH revenue growing more than 5% and digital out-of-home up 12%. […]

marketbeat.com
Tue, May 12 at 11:00 PM

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Discount store chain Dollar General is combining in-store media, off-site advertising, and AI-enabled audio into a unified retail media platform (Invidis)

by John Berkovich. Dollar General is expanding its retail media business through a partnership with Kevel and The Trade Desk aimed at connecting in-store advertising, digital campaigns, and shopper data within a unified platform. […]

invidis.com
Tue, May 12 at 10:43 PM

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Europe’s largest digital signage systems integrator Trison bundles services with UK broadband and connectivity provider Sky Business (Invidis)

Under the partnership, Trison will be responsible for the design, integration and management of end-to-end AV and digital signage experiences, while Sky Business will provide the broadband infrastructure required to operate these environments reliably across multiple locations. […]

invidis.com
Tue, May 12 at 10:37 PM

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Q1 2026: Ströer DooH achieves double-digit growth; no sale in sight (Invidis)

Ströer has started the 2026 financial year on a solid footing—despite a persistently challenging advertising market and substantial changes at the top of the company. In the first quarter, consolidated revenue increased organically by 1.1 percent to €496 million. Once again, growth was driven primarily by the core Out of Home business, with Digital Out of Home (DooH) leading the way. […]

invidis.com
Tue, May 12 at 4:28 AM

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Following the pilot in Coop Norge hypermarkets, Zeta Display is expanding the retail media network in Norway (Invidis)

by Valentin Klaß. Coop Norge plans to manage and sell its advertising inventory directly in-house. In June 2025, Norwegian supermarket chain Coop Norge officially started a strategic partnership with digital signage integrator Zetadisplay. […]

invidis.com
Tue, May 12 at 12:11 AM

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Dubai: Hills Advertising invests USD 265m in DooH (Invidis)

Dubai-based out-of-home media company Hills Advertising is making a major bet on Digital Out of Home. The company has been awarded new long-term advertising contracts that will see more of its static bridge banner inventory converted into digital billboards across the Emirate. The total investment volume amounts to approximately AED 971.3 million (USD 265 million). […]

invidis.com
Tue, May 12 at 12:10 AM

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Norway’s second-largest grocery retailer, Coop Norway and Zeta Display to launch a nationwide in-store media network (Globenewswire)

Coop Norway and ZetaDisplay have entered the next phase of a strategic agreement after the successful roll out of a pilot earlier last year. The next phase includes an advanced in-store retail media network across its nationwide store portfolio. […]

globenewswire.com
Mon, May 11 at 10:57 PM

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Regional convenience-store chains use retail media networks to get results for advertisers (CSP Daily News)

By Hannah Hammond, executive editor. Don’t underestimate the power of regional convenience-store brands. Both Powell, Tennessee-based Weigel’s and La Crosse, Wisconsin-based Kwik Trip use this to their advantage when it comes to their retail media networks (RMNs). […]

cspdailynews.com
Mon, May 11 at 10:55 PM

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OAAA adds new industry leaders to Board of Directors

Washington, D.C.- May 12, 2026 –  The Out of Home Advertising Association of America (OAAA) today announced the appointment of three new members to its Board of Directors, further strengthening the organization’s leadership as the out of home (OOH) industry continues to evolve. […]

oaaa.org
Mon, May 11 at 10:36 PM

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