Editors’ Picks

Global ad spend surges 11.9% to $1.34trn this year despite consumer caution; retail media to grow 14.3% to $202.1bn, DOOH to grow 13.7% to $21.7bn: WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn. […]

WARC
Thu, Oct 8 at 11:18 PM

Permalink

DPAA Summit: Retail and travel brands drive awareness, outcomes, by marrying digital and real-world connections

On October 13 in NYC at 14th Annual DPAA Global Video Everywhere Summit, American Eagle Outfitters and Expedia Group CMOs to address how to reconcile digital and physical, AI and IRL NEW YORK – October 8, 2026 – The theme of the 14th annual DPAA Global Video Everywhere Summit – the biggest one-day media and marketing industry event of the year, held October 13, 2026, in NYC – is Real Connections, and in a very digital world, one challenge successful brands are meeting head-on is how to take advantage of tech innovation while making meaningful connections to consumers  in real life (IRL). […]

DPAA · Promoted content
Thu, Oct 8 at 11:03 PM

Permalink

What OAAA is doing to grow programmatic’s share of OOH and automate the ad sales workflow (AdExchanger)

By Anthony Vargas. To help foster the next stage of DOOH’s growth, the OAAA launched its Programmatic & Automation Center of Excellence two weeks ago, with four main pillars of focus: standardization and optimization, workflow automation and agentic AI, understanding reporting and attribution requirements and omnichannel and retail media. […]

adexchanger.com
Thu, Oct 8 at 10:45 PM

Permalink

OAAA launches Technical Advisory Council to accelerate OOH automation and integration

The TAC’s remit spans the full OOH business, from static and digital inventory to direct and programmatic transactions. The Council will focus on the technical infrastructure that powers OOH campaigns, including how inventory is defined, how orders move between systems, and how delivery and performance are reported. […]

oaaa.org · Promoted content
Thu, Oct 8 at 10:39 PM

Permalink

“Bankers don’t know s** t about billboard values,” and other highlights from Day 1 of the Independent Billboard Operators Conference in Phoenix (Billboard Insider)

Sheldon Silverman, Founder & CEO of LMI Advisory Group on OOH’s share of spend: “Out of home always sits right at about the 5% window. There are some countries that do a little bit more, but when you look at it in aggregate, it’s 5%.” On the measurement problem: “The fundamental piece that our industry has not been able to overcome is the measurement side of it. […]

billboardinsider.com
Thu, Oct 8 at 10:24 PM

Permalink

Clear Channel Outdoor sale: final regulatory hurdle cleared (Invidis)

by Valentin Klaß: The sale of a U.S. billboard company to an arm of an Abu Dhabi sovereign wealth fund is close to completion. Its shares will soon stop trading. […]

invidis.com
Thu, Oct 8 at 12:10 AM

Permalink

Clear Channel Outdoor receives CFIUS clearance for acquisition by Mubadala Capital (PRNewswire)

Transaction Expected to Close on or about October 14, 2026 SAN ANTONIO, Oct. 7, 2026 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has received clearance from the Committee on Foreign Investment in the United States ("CFIUS") in connection with the Company's pending acquisition by Mubadala Capital (the "Merger"). […]

prnewswire.com
Wed, Oct 7 at 7:31 PM

Permalink

Technology has hurt the other forms of media but it created an upside for OOH advertising (Billboard Insider)

Technology is the friend of out of home. Technology makes digital billboards possible. This enables the out of home industry to get 8 times as many ad spots out of an existing billboard plant. […]

billboardinsider.com
Wed, Oct 7 at 3:39 PM

Permalink

Erin Lichy, The Real Housewives of New York City star and founder of Erin’s Studio to host DPAA’s We.DOOH Women’s Empowerment Awards on October 13th in NYC

DPAA Global Video Everywhere Summit Brings Together Brand CMOs and Agency Decisionmakers with Thought Leaders like Lichy, Byron Allen, and Anthony Scaramucci Around the Theme “Real Connections”  NEW YORK – October 7, 2026 – Erin Lichy, serial entrepreneur, interior designer, real estate developer, author, and television personality will host the WE.DOOH Awards and join the stage for a fireside chat at the 14th annual DPAA Global Video Everywhere Summit On October 13 in NYC. […]

DPAA · Promoted content
Wed, Oct 7 at 3:38 PM

Permalink

UK-based AV integrator IUF expands operations in Canada and US via partnership with Pattison ID

Extended Agreement will see IUF able to offer North American manufacture and deployment utilising local Pattison ID factories and fitting experts. […]

IUF · Promoted content
Wed, Oct 7 at 3:37 PM

Permalink

Australian ad market snaps three-month growth streak with 3.4% August decline, as OOH grew 10.7%

According to SMI, outdoor advertising stood out, growing 10.7% in August 2026 compared to August 2025, "Outdoor continues to demonstrate strong momentum, while we have already seen that end-of-month results can strengthen as late Digital bookings are reported," Sean Wright, chief insights and analytics officer at Guideline SMI, said. […]

mi-3.com.au
Tue, Oct 6 at 11:09 PM

Permalink

7-Eleven Australia launches retail media network that includes in-store screens (Supermarket News)

With more than 760 stores and 4.6 million weekly transactions, 7-Eleven Australia is the nation’s leading convenience retailer, known for iconic products including Slurpee, coffee and the emerging Foodvenience offer. As a destination for discovery, particularly for younger Australians, 7-Eleven Australia offers brand partners a new platform in the fast-moving, high-intent convenience occasions. […]

supermarketnews.co.nz
Tue, Oct 6 at 11:08 PM

Permalink

Ad-free zones have failed: reversing billboard bans is the way to go (MediaPost)

by Rodolfo Queiroz, Dash Two. It’s time to call out urban ad-free zones for what they are: a failed experiment. Over the past 15 years, a handful of cities and states worldwide have adopted ordinances banning billboards and other outdoor signs in what they call an effort to reduce visual clutter and “reclaim” public spaces for the community. […]

mediapost.com
Tue, Oct 6 at 11:05 PM

Permalink

DPAA Global Video Everywhere Summit to tackle how sports makes real connections between brands and fans

Major League Soccer CMO Radhika Duggal to Talk with Mediahub CEO Nicole Estebanell in Fireside Chat, “Turning FIFA World Cup Momentum into Local Fandom”  NEW YORK – October 6, 2026 – At the 14th annual DPAA Global Video Everywhere Summit – the biggest one-day media and marketing industry event of the year, held October 13 at Pier Sixty in the Chelsea neighborhood of NYC – the CMO of the premier men’s pro soccer league in the U.S. […]

DPAA · Promoted content
Tue, Oct 6 at 10:55 PM

Permalink

Registration opens for Integrated Systems Europe 2027 taking place in Barcelona February 2-5 2027

See the floor plan, exhibitors and other information about the Digital Signage & DooH Zone at ISE 2027. […]

iseurope.org · Promoted content
Tue, Oct 6 at 10:53 PM

Permalink