Together, the three companies have established strong positions across the Nordic region, delivering digital signage projects for retail, corporate and public environments while expanding their presence across Europe. […]
by John Berkovich: According to WARC Media, one major opportunity for the digital signage industry lies inside physical stores. More than 60% of U.S. grocery shoppers say they purchased a product directly after seeing it on an in-store screen, according to research cited by WARC, yet in-store remains one of the least developed areas of retail media. […]
US out-of-home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out-of-home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and airport advertising. […]
By Tharshini Tharma-Asokan. Programmatic digital out-of-home is growing rapidly in Australia, but a lingering perception of complexity may be holding it back. At this week’s IAB Australia Powering DOOH Summit in Sydney, industry leaders argued that the technology itself isn’t the problem. […]
by Valentin Klaß. E Ink has launched a pilot project for color e-paper signage together with JR Central Agency, the advertising agency of the JR Central Group. At Tokyo Station, the partners are installing displays based on E Ink Spectra 6, the manufacturer’s most color-capable e-paper panel. […]
By Guy Campos: Companies known for engineering skills and traditional business models find it hard to switch to a services, data and analytics playbook, says new research. The go-to-market playbook for companies in the AV and UC channel has changed but execution lags behind insight. […]
Brett Dworski, Senior Reporter: Updates to the platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities, a Couche-Tard spokesperson said in a statement. […]
by John Berkovich: Neoti's vendor comparison table lists Planar Systems as “Not Compliant,” describes its manufacturing as “China with ‘Oregon-based assembly’” and advises buyers to “verify current documentation carefully.” According to Planar, those statements inaccurately represent both its manufacturing operations and its portfolio of products that it says meet TAA requirements. […]
by John Berkovich: National CineMedia (NCM) reported second-quarter revenue of (all figures USD) $58.4 million, from $51.8 million a year earlier, supported by higher cinema attendance and growth in its advertising business. […]
by Valentin Klaß. Idomoo has brought its AI video agent Lucas into Samsung’s digital signage platform VXT. Users now generate videos for their displays inside the CMS itself. […]
Marie Le Hur, Ocean Outdoor UK: Special builds, large format screens in high footfall areas, destinations that accommodate the wizardry of 3D DeepScreen® and other technology are all designed to surprise and entertain, elevating brands beyond the everyday. The creative potential has always been Ocean’s starting point. At its most premium, DOOH is a great ‘signaller’ for what’s to follow. […]
Radu Bogdan Savonea, CEO & cofounder of Blindspot. There I was, cleaning up after my dog at sunrise, being offered enterprise AI, a checking account and a phone plan, three messages that assumed I was someone else, somewhere else, at some other time of day. I'm not knocking those brands; the creative was fine. […]
by John Berkovich: From international systems integrators to specialist software developers and display technology providers, leading the market are Trison, Econocom (including Avanzia) and Instronic. The three companies have established themselves among the region’s leading digital signage providers, delivering projects across retail, transportation and corporate environments. […]
Global retail media advertising spend is set to pass $200 billion this year, but WARC Media is warning that slower growth and heavier ad loads could put both shopper experience and campaign effectiveness under pressure. WARC Media forecasts worldwide retail media investment will reach $200.4 billion in 2026 before rising 11.5 per cent to $223.4 billion in 2027. […]
David Wellard, managing director of Zoom Media. Measurement alone does not solve the problem. Planning practices also need to evolve. […]
