Sean Reilly, CEO, Lamar Advertising. It’s about $65 million we’ll spend this year on that. Second best ROI is going to be the tuck-in acquisitions that we just do year in and year out. […]
Practical, everyday technology solutions are the bread and butter of the digital signage industry. Sure, multi-million-pixel dvLEDs, mammoth screens, complex curves, and artistic centerpieces do a wonderful job of showing off our ability to tackle the biggest and baddest of LED video systems, but the reality is that many clients aren’t looking for flashy. […]
by Florian Rotberg. For digital signage, the immediate impact of the escalating conflict in the Middle East remains manageable – but the mid‑term risks are growing: Project delays in the Gulf: With limited travel, disrupted logistics, and shifting business priorities, signage rollouts in the UAE, Qatar, Bahrain and Kuwait will likely be postponed. […]
by Florian Rotberg. Ströer plans a rapid transformation over the next twelve months. Media silos are being dismantled; the in-development Ströer Ad Manager is positioned as the key that will unify the company’s offerings across media types. […]
by Florian Rotberg. Ströer believes AI can unlock additional value from its existing assets – the company already boasts deep customer relationships, extensive data sets, and one of Europe’s largest digital advertising networks with national reach. But Ströer sees its future built around a platform logic: integrating previously siloed media products into an AI-orchestrated ecosystem. […]
Visual Art intensified its focus on Retail Media in 2024, bringing on former CEO Andreas Lind to develop a unified retail network. This strategy continued under the ownership of Vertiseit and has now taken a big step forward withh the launch of a national retail media network in Sweden. Retail Media Hub at the heart. […]
OUTFRONT CFO Matt Siegel on the economics of digital conversions: I’ve been here almost eight years. The IRR and payback periods have been about the same… We’re still getting roughly 4 times lift on revenue and…2 times lift on cost so it’s still great to do… SignValue’s Take: We are thrilled to hear that OUTFRONT has no international expansion plans. […]
JCDecaux SE (Euronext Paris: DEC), has been re-appointed as the exclusive advertising partner for Melbourne’s Yarra Trams network – the world’s largest operational tram system – following a competitive tender process. […]
Ukraine’s Supreme Court recently delivered a landmark ruling regarding the gaming industry marketing. The court officially confirmed that displaying a gambling operator’s brand constitutes restricted advertising. Consequently, companies cannot show their trademarks on outdoor media platforms anymore. […]
by Florian Rotberg. The IT world is accelerating – and digital signage is being pulled along with it, whether the industry is ready or not. In cybersecurity, the mantra has long been clear: updates can never come fast enough. […]
LAS VEGAS – For all the precision lavished on ecommerce pixels, the physical store remains retail media’s great shrug. Speaking with David Kaplan at CES 2026, Michele Roney, executive vp of retailer CX at Mars United Commerce, put it bluntly. “The gaps in the shopper experience as it relates to retail media are hands down in-store,” she said. […]
by Antonia Hamberger. Following Yorktel’s acquisition, the Kinly brand now represents a USD 400 million company, delivering enterprise projects and managed services at scale. The US–European ProAV integrator will now operate solely under the Kinly name – embracing the Dutch roots and legacy of the company founded in 1998. […]
By Guy Campos. Kinly CEO Ken Scaturro tells us about Yorktel’s and Kinly’s strengths and the advantages of bringing them together in a new organisation, now using the Kinly brand. […]
by Antonia Hamberger. To achieve its elliptical shape, LED manufacturer Nanolumens custom-fabricated more than 2,000 Nixel series modules in slightly trapezoidal forms. Standard modules would have left gaps, preventing smooth, continuous arcs. […]
by Balthasar Mayer. The move is unrelated to the ongoing rebranding of the Nexora group: in Germany, the former Exertis business has been operating under its previous brand name, Comm-Tec, since the start of the year. […]
