AI, managed signage, market consolidation, e-paper and other trends. by Balthasar Mayer. AI in digital signage “AI should not be used for AI’s sake. It needs to create value for the business and for the customer. […]
by Antonia Hamberger. Branded Infocomm Edge, the two-day event will take place on October 27–28, 2026, at Dubai’s Festival Arena. It is positioned as an experiential ProAV showcase aimed at senior leaders and decision-makers across multiple industry verticals. […]
Those attending the Super Bowl on Sunday can expect an immersive experience from upgrades Levi’s Stadium has made to its digital signage, lightning and Wi-Fi connectivity, according to stadium and technology company executives. The stadium last year completed $200 million in renovations that added 13,000 square feet of LED screens. […]
by Antonia Hamberger. We started to see drone technologies featured at ISE around three years ago. Before that, drones weren’t really part of the ProAV ecosystem. […]
Amy Plesz/DSA Signage. Red: Red is a powerful color that commands attention and stimulates a sense of urgency in your audience. Businesses often use red to promote sales and clearance events. […]
Barry Frey, President & CEO, DPAA Global. In 2026, look for DOOH to continue to spearhead innovation through: The further convergence of DOOH and CTV, a trend discussed at our Global Summit by a panel of industry experts from Ad Age, Dentsu, DIRECTV, Madhive and Screenverse; Increased attention at in-store and near-store retail media (vs. […]
The displays are equipped with PATTISON’s smartAD® technology, enabling advertisers to create dynamic digital campaigns that can change based on real-time data like weather or sports scores. Extending even further with innovative capabilities, these wrap around screens provide brands a perfect venue to impress audiences with forced-perspective 3D advertising that pops. […]
By Gordon Young, Editor-In-Chief, The Drum. Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity and weak identity standards risk capping its growth unless the industry gets disciplined fast. […]
by Antonia Hamberger. From massive LED walls, to kinetic installations and interactive experiences: ISE 2026 so far hasn’t dissappointed us on the visual side. In this video, we caputured the most impressive set-ups – more ISE highlights to come soon. […]
by Antonia Hamberger. what happens on the show floor is only half of the ISE experience – most of us are trying to juggle around several cocktail events and dinner invitations, never being able to actually meet with all the people we would like to see. […]
by Valentin Klaß. Florian Rotberg, Managing Director, Invidis, presented his take on the behind‑the‑scenes trends. He slightly revised his impressions from Day 1. […]
by Valentin Klaß. Hidden highlights at ISE 2026: eye‑tracking 3D, large‑format color E‑Paper and Cecoceco’s Artmorph. Several quieter innovations reveal where visual tech is heading. […]
by Balthasar Mayer. This year, Samsung’s booth did without a spectacular eye-catcher. Instead of a large LED installation, the spotlight was on smaller, more targeted solutions. […]
Andy Goodman, Age Advertising. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut down a deal before it ever has a chance to develop. […]
DPAA President & CEO Barry Frey discusses the association’s presence at CES 2026, the future of retail media and what tech stood out to him at the conference. […]
