Editors’ Picks

Deutsche Telekom and food delivery service Lieferando to build a new DooH network in German restaurants (Invidis)

by Valentin Klaß: The German parent company of T-Mobile, Deutsche Telekom, is taking its next step into the DooH market, launching a screen network in restaurants with food delivery service Lieferando. T Advertising Solutions, the Deutsche Telekom subsidiary that runs the company’s advertising ecosystem, handles sales for the network. The rollout relies on high-resolution 55-inch displays. […]

invidis.com
Fri, Jul 24 at 11:11 PM

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Consolidation is shaping the digital signage industry (Invidis)

by Balthasar Mayer: M&A continued to re-shape the digital signage industry in the last year. Global service providers continued their steady, methodical expansion. Ricoh, Forté, Diversified, and AVI-SPL all pursued ongoing acquisitions and greenfield expansions to strengthen global delivery capabilities. […]

invidis.com
Fri, Jul 24 at 11:06 PM

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Two core display technologies – LCD and LED: market analysis by region (Invidis)

by Florian Rotberg. According to the latest Futuresource data, global professional LCD shipments have stabilized at around 8 million units annually since the end of the pandemic. LED, by contrast, remains the market’s most volatile segment. […]

invidis.com
Thu, Jul 23 at 10:08 PM

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Why Samsung is withdrawing from the world’s two largest consumer electronics trade shows, keeps its presence at B2B trade events (Invidis)

by Florian Rotberg. Samsung and the exhibition organizers may choose to frame it differently, but the honest headline is this: Samsung is withdrawing from the world’s two largest consumer electronics trade shows. The company no longer operates a major standalone exhibition presence at either CES in Las Vegas or IFA in Berlin. […]

invidis.com
Thu, Jul 23 at 4:54 PM

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Out-of-home advertising in Germany grew 5.9 percent in the first half of 2026, far outpacing the overall ad market (Invidis)

by Valentin Klaß. Out-of-home advertising in Germany grew 5.9 percent in the first half of 2026, far outpacing the overall ad market. The sector's market share climbed to a new high of 10.72 percent. […]

invidis.com
Thu, Jul 23 at 4:48 PM

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This reddit discussion shows the uselessness of impressions as a metric for DOOH advertising

People are polite, but the bottom line is: no one really knows what an impression is and how on earth these impressions are measured [Ed]. DOOH vendors charging crazy CPMs based on "estimated footfall". How do you actually calculate the true cost per real human eye in regional markets? […]

reddit.com
Thu, Jul 23 at 4:47 PM

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Digital signage at one of Africa’s leading shopping destinations, Mall of Africa (Invidis)

by Florian Rotberg. With high occupancy, large-format LED, Amazon retail media and flexible digital experience formats, the mall shows where premium retail real estate and digital signage are heading. […]

invidis.com
Thu, Jul 23 at 12:25 AM

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Why impressions are no longer enough for measuring OOH campaign effectiveness (Lemma Media)

While impressions indicate potential audience reach, they cannot answer the questions that matter most to today’s marketers: Did the campaign improve brand awareness? Did it influence customer purchase decisions? How did OOH work alongside CTV, Mobile, Display, and Digital? […]

lemmamedia.com · Promoted content
Thu, Jul 23 at 12:22 AM

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Panel session: Industry experts discuss programmatic DOOH at ATS Singapore 2026 (ExchangeWire)

Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual targeting, and immersive experiential formats are reshaping the future of brand storytelling to create more relevant, measurable, and engaging audience connections. […]

exchangewire.com
Thu, Jul 23 at 12:17 AM

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The Powering DOOH 2026 Event by IAB Australia and OMA: August 18 in Sydney, August 20 in Melbourne

The half-day conference in both cities will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia. From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH. […]

iabaustralia.com.au · Promoted content
Thu, Jul 23 at 12:17 AM

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How to get a larger compensation if your billboard is condemned (Billboard Insider)

OUTRONT earned $13.5 million in condemnation revenue during the quarter. Here’s what to do to win the condemnation game. See if you can move the sign. […]

billboardinsider.com
Thu, Jul 23 at 12:11 AM

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London Underground advertising: a guide to what it costs (Loudooh)

The Underground has more advertising formats than most people realise. Here is an honest breakdown of each one, with pricing taken directly from the Loud! OOH 2026 rate card. […]

loudooh.co.uk · Promoted content
Thu, Jul 23 at 12:10 AM

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Why “Made in …” starts to matter: in digital signage, reliability and quality of supply are becoming more important than the lower price (Invidis)

by Florian Rotberg; From cost efficiency to resilience: In security-sensitive verticals across the world, digital signage has quietly moved into domains where availability, manageability, and long-term operability matter far more than the lowest price. […]

invidis.com
Wed, Jul 22 at 5:48 PM

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Kramer freezes most AV prices, aiming to compete in the volatile market (Invidis)

by John Berkovich. Kramer has committed to maintaining current prices across most of its professional AV portfolio through the end of 2026, while increasing inventory of key product families. PC-based products are notably excluded from the price commitment as computing component costs remain volatile. […]

invidis.com
Wed, Jul 22 at 5:37 PM

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A recap of Infocomm Asia held July 15-17 in Bangkok (PRNewswire)

BANGKOK, -- Held at Bangkok's Queen Sirikit National Convention Center (QSNCC) from 15-17 July, the sixth edition welcomed 6,638 professional attendees from 77 countries and regions, including 44.2% overseas visitors. […]

prnewswire.com
Wed, Jul 22 at 5:35 PM

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