Highway Billboards: ENVIRONMENT · Interstates & major freeways; SCREEN · 48-foot digital bulletin, 6–8 advertisers per loop; DWELL · 3–8 seconds at speed, huge weekly reach; BEST FOR · Mass awareness, launches, brand fame. […]
By Tim Murphy, Chief Sales Officer, QMS: The industry has spent a lot of time talking about new measurement currencies. But currencies alone won't shift CMO-level budgets. Not unless they flow directly into advertiser-controlled MMMs, because that's where decisions are now being made. […]
by Florian Rotberg. For the digital signage sector, Wi-Charge’s technology offered a compelling proposition. Small shelf-edge displays, electronic labels and IoT devices could be installed without costly electrical infrastructure, simplifying deployments and allowing greater flexibility in store design. […]
Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. Steel prices are up 42% over the past year. In February 2026 the US Supreme Court struck down broad country-specific tariffs but Trump’s Section 232 50% imported steel tariff was left in place. […]
MIAMI, FL, -- Samsung Electronics America, Inc. (Samsung) and Smartify Media, Inc. (Smartify), a premium digital out-of-home and retail media network in North America, announced a strategic partnership that transforms how businesses and property owners monetize Samsung commercial displays, Samsung VXT Ads, Powered by Smartify. […]
Nine out of ten brands and agencies in Turkey report that programmatic digital out-of-home (DOOH) is a part of their media plans. Behind this shift from curiosity to line item lies the desire to execute more targeted, measurable, and creatively distinctive communication. That distinctive creative is a story still being written. […]
By Mary Kate Huffman, Senior Director, Commerce & Investment Strategy, Blue Chip. More data won’t fix an organizational problem: Retail media has brought marketing closer to the transaction. Brands can connect signals from media exposure to retailer search behavior and purchase in ways that weren’t previously possible. […]
by John Berkovich: According to WARC Media, one major opportunity for the digital signage industry lies inside physical stores. More than 60% of U.S. grocery shoppers say they purchased a product directly after seeing it on an in-store screen, according to research cited by WARC, yet in-store remains one of the least developed areas of retail media. […]
Tesco is the UK’s largest supermarket, with over 24 million Clubcard users. It makes sense then that they opened their own retail media network – Tesco Media. Tesco Media was designed to help brands and agencies grow and connect. […]
Together, the three companies have established strong positions across the Nordic region, delivering digital signage projects for retail, corporate and public environments while expanding their presence across Europe. […]
by John Berkovich. Rob Mello has joined the company as vice president of Global Managed Services and will lead the practice, bringing together Diversified’s managed services strategy, delivery, and client success operations worldwide. […]
US out-of-home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out-of-home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and airport advertising. […]
By Tharshini Tharma-Asokan. Programmatic digital out-of-home is growing rapidly in Australia, but a lingering perception of complexity may be holding it back. At this week’s IAB Australia Powering DOOH Summit in Sydney, industry leaders argued that the technology itself isn’t the problem. […]
by Valentin Klaß. E Ink has launched a pilot project for color e-paper signage together with JR Central Agency, the advertising agency of the JR Central Group. At Tokyo Station, the partners are installing displays based on E Ink Spectra 6, the manufacturer’s most color-capable e-paper panel. […]
By Guy Campos: Companies known for engineering skills and traditional business models find it hard to switch to a services, data and analytics playbook, says new research. The go-to-market playbook for companies in the AV and UC channel has changed but execution lags behind insight. […]
