How DOOH drove a 13% sales lift for a leading pasta sauce brand (Smartify)
By Chloe Coleman. Smartify's Digital Out-of-Home (DOOH) network played an important role in a leading national pasta sauce brand's 2025 campaign, contributing to a +12.99% lift in average sales per household, 1.8x the category norm, and demonstrating the power of targeted DOOH media in driving real, measurable purchases in a crowded grocery category. […]
Tue, Aug 18 at 12:10 AM






