By Kathryn Lundstrom. Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation deals aimed at helping marketers collect and combine lucrative shopping data. […]
The deal, announced on 9 March 2026 from London, places approximately 25% of the entire US digital out-of-home (DOOH) market within reach of automated buyers for the first time through the VIOOH platform. The scale of the arrangement is notable. […]
What began as a niche industry gathering has long evolved into a central international strategy forum, where investment priorities are discussed, new perspectives are explored, and shared future priorities are set. Under the theme “NextGen Signage”, the anniversary edition will focus on the forces currently transforming the global market. […]
Kiri Masters. Here's the data that sparked the conversation: strip out Amazon's dominance and in-store will represent only 3.3% of non-Amazon US retail media spend by 2029 (EMARKETER). But several European networks operate with in-store representing much larger shares of their retail media revenue. […]
by Antonia Hamberger. Amino Communications, a provider of device and software solutions for digital signage and PayTV, has been acquired by Sapphire Technology Group Limited (STGL). The move establishes private ownership of the Cambridge, England-based company, aimed at supporting its next phase of growth. […]
by Dave Haynes. The term MDEP started popping up in my inbox and on feeds I pay attention to just around the time last year when I started to mentally check out from the day to day task of knocking out Sixteen:Nine, and from paying attention to all things digital signage. […]
Registration is now open for the DSF Mix and Mingle event in the Washington DC area on May 14, 2026. The event is being held at the Sheraton Reston Hotel which will serve as a venue for both the education sessions and our networking event. As a member you receive complimentary registration. Please register early because the event is likely to sell out at about 130 attendees. […]
by Matthew Keegan. China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt. […]
JOLT argues that DOOH advertising is immune to bot fraud due to its physical presence and human audience verification. The recent launch of the MOVE OOH audience measurement system in Australia supports this claim by providing hour-by-hour, panel-level audience data across more than 180,000 outdoor sites. […]
The rollout of Move marks a structural shift in how OOH campaigns are planned, bought and reported, replacing the long-running MOVE1.5 framework with what the OMA describes as a fundamentally different measurement model. OMA chief executive Elizabeth McIntyre positioned MOVE as the industry’s unified standard, spanning every major format across metro and regional markets. […]
Kiri Masters. Retail media networks want brand dollars. That's not new. […]
by Florian Rotberg. The deal strengthens Framen’s content offering and boosts its prospects for accelerating network growth in the underdeveloped UK market. On Friday, the German media group agreed to acquire The Telegraph Media Group for GBP 575 million, securing one of Britain’s most influential conservative newspapers after years of ownership turbulence. […]
By Nadia Cameron - Publisher | Editor - Marketing. […]
The long-awaited out-of-home audience measurement tool Move is finally live, after years of development, delays, and anticipation. From today, Monday March 9, Outdoor Media Association (OMA) media-owner members, and media agency Move licence holders can book campaigns using Move data. […]
Sean Reilly, CEO, Lamar Advertising. It’s about $65 million we’ll spend this year on that. Second best ROI is going to be the tuck-in acquisitions that we just do year in and year out. […]
