Founder of One of the Largest Independent Studios in the World to Talk about the Future of Media and Advertising on October 13th in NYC. […]
Supermarket News Staff: Retail media networks, or RMNs, expect revenue to grow an average of about 23% this year, according to research presented by Sarah Marzano, principal analyst, Retail & Commerce Media at eMarketer, at Groceryshop 2026 in Las Vegas on Tuesday. However, fewer than one in five expect to exceed their plans, while nearly one-third anticipate falling short. […]
Twelve SSP platforms submitted confidential, market-level revenue data directly to PricewaterhouseCoopers LLP, which aggregated it independently — no individual operator figures are disclosed, and the results are indicative whole-market estimates covering more than forty markets across the Americas, EMEA and Asia-Pacific. […]
by Florian Rotberg. India’s growing market size and long-term growth prospects are attracting international technology vendors. Alongside strong domestic participation, the show floor featured a broad range of global brands, including Samsung, BenQ, Mood Media, Interactive Scape, Navori, Korbyt, Brightsign, Nexmosphere and Hisense. […]
Mobile billboard advertising regulations by state are rarely controlled by one statewide rule. A campaign may need to satisfy city or county sign codes, parking and traffic rules, noise limits, vehicle requirements, and, in some corridors, state or federal outdoor advertising controls. […]
HMMM…THE REAL WORLD MAKES THE FEED WORK HARDER. Too often, mediums are pitted against each other as if buying is a zero sum game. Take the explosion of social platforms and marketers moving budget away from traditional media to connect with people on TikTok, Instagram, Snap, X, etc. The more interesting question isn’t whether brands should choose OOH or social. […]
Tower Title Co-Founder and CTO Kyle Perry. When an out of home company purchases land, that acquisition transfers whatever the seller actually owns. This can differ from what the seller claims they own, and even what the deed appears to establish. […]
by Florian Rotberg. While the D-Tools study is based on data from more than 1,500 North American integrators, the underlying trends are equally visible across the EMEA region. Competition is intensifying, projects are becoming increasingly standardized, and customers are shifting from product purchases to service-based expectations. […]
McDonald’s is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, Bloomberg reported Tuesday (Sept. 22). The ads are shown after customers place their orders and can be viewed while customers wait for their meals, according to the report. […]
by Florian Rotberg. Microsoft has closed an important gap in managing Windows-based digital signage and kiosk deployments. With a new feature in Intune Remote Help, IT teams can now access and support devices without a logged-in user, enabling fully remote maintenance of unattended endpoints. […]
by Florian Rotberg. The move marks a temporary but significant milestone in the show’s continued growth trajectory. With the highly anticipated Hall Zero development at Fira Gran Via not scheduled to open until ISE 2028, organisers have turned to the historic Montjuïc exhibition grounds at Plaça Espanya to accommodate increasing exhibitor demand. […]
by Florian Rotberg. For years, the AV integration industry has been defined by steady consolidation at the top and fierce price competition at the lower end. Now, fresh data from D-Tools - the US-based management platform for integrators - suggests that this pressure is translating into measurable business performance. […]
Three acquisitions quietly rewired the entire OOH industry in under two years. Here's who actually won, and why the biggest prize in the category still sits unclaimed. If you compiled a list of OOH competitors even eighteen months ago, three of the names on it don't exist anymore, not because they failed, but because they got bought. […]
All across Europe, pressure groups and some legislators are taking aim at Out of Home – not only because of its impact on urban environments, but because of the content of some high-profile campaigns, including those for fossil fuels. There are currently flash points in major centres including Germany, the Netherlands, Switzerland and, latterly, Hungary following a change of government. […]
Acquisition brings the size of NCM's digital out-of-home network to more than 48,000 screens across 185 designated market areas. National CineMedia, Inc. […]
