by Balthasar Mayer. In some respects, one could say Directview-LED is already a mature technology. But the major changes are not happening on the front surface. […]
by John Berkovich: Digital out-of-home is expected to account for 76% of UK out-of-home advertising spending by 2031 as programmatic buying, audience data and measurement capabilities continue to develop, according to the latest IAB Compass report from IAB UK. Investment in DooH reached a record £964 million in 2025, representing 67% of total UK OoH advertising spend. […]
The latest IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report found agencies are transitioning from understanding the basics of pDOOH to demanding concrete evidence of its effectiveness and value. […]
Gai Le Roy, CEO of IAB Australia, said "The conversation has moved from 'explain it to me' to 'prove it to me'.” “Agencies have largely settled what programmatic out-of-home is and where it fits. What they want now is evidence of what it returns, how the tech is adding value, and how it works effectively alongside other digital inventory. […]
By Chris Pash. oOh!media has delivered more than $10 million in annualised savings since CEO James Taylor joined the company eight months ago, and more is expected. Combined with the exit of retail media business Rio, which delivered $2 million in savings, and the reset of the New Zealand cost base following the Auckland Transport loss, the company has unlocked $12 million. […]
By Tom Gosby. Revenue rose, but higher rents dragged earnings lower as oOh!media looks to a stronger third quarter. oOh!media has reported a sharp fall in first-half earnings as higher rents on new advertising contracts weighed on margins, complicating the picture ahead of its proposed near-$900 million takeover by I Squared Capital. […]
By Debbie Williams. Smartify's Digital Out-of-Home (DOOH) network helped power a leading national frozen pizza brand's summer campaign, contributing to a +14.57% lift in purchase intent and a +12.52% lift in brand favorability, both far outpacing food and beverage category benchmarks and reinforcing the power of place-based DOOH media in moving consumers from awareness to action. […]
SignValue’s take: Muted revenue growth but a nice increase in cashflow, although it should be kept in mind that most of the cashflow increase comes from a one-time change in an accounting standard. Revenue and cashflow growth occured despite the fact that Link Media finished the quarter with 100 fewer faces. Link Media and Lamar periodically cull their underperforming faces. […]
Advertising company oOh!media posted $15.4 million in underlying net profit after tax for the six months ended 30 June, down 11.1% year on year. […]
Australian out-of-home advertising company oOh!media (ASX:OML) presented its first-half 2026 results on August 17, delivering a mixed performance that showed modest revenue growth but significant margin compression. […]
Private equity group I Squared Capital is taking over oOh!media in a deal valuing the outdoor media player at $1.04 billion. oOh! reported revenue up 1.4% to $340.87 million in the half year to June. […]
The deal opens the company’s technology to a network of approximately 6,000 restaurants. Under the agreement, Burger King operators can purchase PDG’s single- and triple-panel outdoor digital menu board systems as part of drive-thru modernization projects. The Burger King systems will use 49-inch LG outdoor displays integrated into PDG’s modular outdoor enclosures. […]
Trailhead Media CEO John Murrow. Trailhead Media is backed by Viking Global Investors. Having Viking is a partner has been really good for us. […]
South-facing digital billboards in North America get much more direct sunlight than north-facing digital billboards because in North America the sun is in the southern sky. A south facing billboard will get more hours of direct sun at a straighter angle. sunlight is what impacts the life of digital billboard modules. […]
by Florian Rotberg. As GPA loses its largest member, Forté is accelerating its transformation into a fully global workplace technology provider, with further acquisitions expected. Forté is leaving GPA, the global network of workplace technology and AV integration partners, at the end of 2026. […]
