by Florian Rotberg. According to the latest Futuresource data, global professional LCD shipments have stabilized at around 8 million units annually since the end of the pandemic. LED, by contrast, remains the market’s most volatile segment. […]
by Florian Rotberg. Samsung and the exhibition organizers may choose to frame it differently, but the honest headline is this: Samsung is withdrawing from the world’s two largest consumer electronics trade shows. The company no longer operates a major standalone exhibition presence at either CES in Las Vegas or IFA in Berlin. […]
by Valentin Klaß. Out-of-home advertising in Germany grew 5.9 percent in the first half of 2026, far outpacing the overall ad market. The sector's market share climbed to a new high of 10.72 percent. […]
People are polite, but the bottom line is: no one really knows what an impression is and how on earth these impressions are measured [Ed]. DOOH vendors charging crazy CPMs based on "estimated footfall". How do you actually calculate the true cost per real human eye in regional markets? […]
by Florian Rotberg. With high occupancy, large-format LED, Amazon retail media and flexible digital experience formats, the mall shows where premium retail real estate and digital signage are heading. […]
While impressions indicate potential audience reach, they cannot answer the questions that matter most to today’s marketers: Did the campaign improve brand awareness? Did it influence customer purchase decisions? How did OOH work alongside CTV, Mobile, Display, and Digital? […]
Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual targeting, and immersive experiential formats are reshaping the future of brand storytelling to create more relevant, measurable, and engaging audience connections. […]
The half-day conference in both cities will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia. From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH. […]
OUTRONT earned $13.5 million in condemnation revenue during the quarter. Here’s what to do to win the condemnation game. See if you can move the sign. […]
The Underground has more advertising formats than most people realise. Here is an honest breakdown of each one, with pricing taken directly from the Loud! OOH 2026 rate card. […]
by Florian Rotberg; From cost efficiency to resilience: In security-sensitive verticals across the world, digital signage has quietly moved into domains where availability, manageability, and long-term operability matter far more than the lowest price. […]
by John Berkovich. Kramer has committed to maintaining current prices across most of its professional AV portfolio through the end of 2026, while increasing inventory of key product families. PC-based products are notably excluded from the price commitment as computing component costs remain volatile. […]
BANGKOK, -- Held at Bangkok's Queen Sirikit National Convention Center (QSNCC) from 15-17 July, the sixth edition welcomed 6,638 professional attendees from 77 countries and regions, including 44.2% overseas visitors. […]
New York, NY – SOMO has signed a new sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from taxi top to taxi interior. […]
by John Berkovich. Outfront Media says its OoH network covered about 92 percent of World Cup matches played in the US, with a presence in 10 of the country's 11 host markets. Campaigns ranged from massive temporary building wraps in Atlanta and Miami to digital countdowns, transit advertising and market-specific activations designed to reach fans beyond the stadiums. […]
