Editors’ Picks

Australia’s Outdoor Media Association launches a new single measurement currency (Marketing-Interactive)

The rollout of Move marks a structural shift in how OOH campaigns are planned, bought and reported, replacing the long-running MOVE1.5 framework with what the OMA describes as a fundamentally different measurement model. OMA chief executive Elizabeth McIntyre positioned MOVE as the industry’s unified standard, spanning every major format across metro and regional markets. […]

marketing-interactive.com
Sun, Mar 8 at 11:25 PM

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Whoever owns the budget determines what retail media is allowed to be (Retail Media Breakfast Club)

Kiri Masters. Retail media networks want brand dollars. That's not new. […]

retailmediabreakfastclub.com
Sun, Mar 8 at 11:22 PM

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Axel Springer’s acquisition of The Telegraph opens new opportunities for its DooH platform Framen (Invidis)

by Florian Rotberg. The deal strengthens Framen’s content offering and boosts its prospects for accelerating network growth in the underdeveloped UK market. On Friday, the German media group agreed to acquire The Telegraph Media Group for GBP 575 million, securing one of Britain’s most influential conservative newspapers after years of ownership turbulence. […]

invidis.com
Sun, Mar 8 at 11:20 PM

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A “Rolls Royce” for $1.3bn out-of-home industry: What it took to build MOVE 2.0 – from making 600bn rows of data responsive and affordable to ensuring planners use it (Mi-3)

By Nadia Cameron - Publisher | Editor - Marketing. […]

mi-3.com.au
Sun, Mar 8 at 11:10 PM

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Australia’s out-of-home measurement system Move is finally live (Mumbrella)

The long-awaited out-of-home audience measurement tool Move is finally live, after years of development, delays, and anticipation. From today, Monday March 9, Outdoor Media Association (OMA) media-owner members, and media agency Move licence holders can book campaigns using Move data. […]

mumbrella.com.au
Sun, Mar 8 at 11:08 PM

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Lamar’s best ROI is still from converting static billboards to digital (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. It’s about $65 million we’ll spend this year on that. Second best ROI is going to be the tuck-in acquisitions that we just do year in and year out. […]

billboardinsider.com
Sun, Mar 8 at 12:11 AM

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Walmart goes big on digital shelf labels (Retail Tech Innovations)

After rolling out digital shelf labels to approximately 2,300 US locations, Walmart is set to deploy the technology estate wide within the next year. In an online post, the retailer said: "Walmart stores carry tens of thousands of items, and every single one needs to have a clear, accurate shelf price. […]

retailtechinnovationhub.com
Sun, Mar 8 at 12:10 AM

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Opinion: FIFA World Cup offers advertisers a big OOH opportunity (Adworld)

Caroline Decourcy, Talon Ireland. Fans aren’t gravitating to one predictable viewing spot. Instead, they’re marking the occasion (s) as an opportunity to socialise in pubs (42%), at friends’ houses (28%) or opening their doors to host (25%). […]

adworld.ie
Sun, Mar 8 at 12:10 AM

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OOH advertisers in Ireland are benefitting from consistently growing passenger numbers (Adworld)

Colum Harmon, PML Group. In 2025, Dublin Bus carried a remarkable 167 million passengers, a 5% increase on 2024 and accounting for almost half of all public transport journeys nationwide. The year also marked major progress for bus services, with two new phases of BusConnects introducing 24‑hour routes, expanded connections, and improved coverage across the Greater Dublin Area. […]

adworld.ie
Sun, Mar 8 at 12:10 AM

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Case studies: Practical by design digital signage, built to work (SNA Displays)

Practical, everyday technology solutions are the bread and butter of the digital signage industry. Sure, multi-million-pixel dvLEDs, mammoth screens, complex curves, and artistic centerpieces do a wonderful job of showing off our ability to tackle the biggest and baddest of LED video systems, but the reality is that many clients aren’t looking for flashy. […]

snadisplays.com · Promoted content
Thu, Mar 5 at 10:28 PM

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Digital signage industry must brace for turbulent weeks (Invidis)

by Florian Rotberg. For digital signage, the immediate impact of the escalating conflict in the Middle East remains manageable – but the mid‑term risks are growing: Project delays in the Gulf: With limited travel, disrupted logistics, and shifting business priorities, signage rollouts in the UAE, Qatar, Bahrain and Kuwait will likely be postponed. […]

invidis.com
Thu, Mar 5 at 9:57 PM

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In-depth: Ströer goes all-in on AI (Invidis)

by Florian Rotberg. Ströer plans a rapid transformation over the next twelve months. Media silos are being dismantled; the in-development Ströer Ad Manager is positioned as the key that will unify the company’s offerings across media types. […]

invidis.com
Thu, Mar 5 at 7:17 PM

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German OOH ad operator Ströer is building a fully AI‑driven platform business (Invidis)

by Florian Rotberg. Ströer believes AI can unlock additional value from its existing assets – the company already boasts deep customer relationships, extensive data sets, and one of Europe’s largest digital advertising networks with national reach. But Ströer sees its future built around a platform logic: integrating previously siloed media products into an AI-orchestrated ecosystem. […]

invidis.com
Thu, Mar 5 at 7:15 PM

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Visual Art launches the first aggregated national retail media network in Sweden (Invidis)

Visual Art intensified its focus on Retail Media in 2024, bringing on former CEO Andreas Lind to develop a unified retail network. This strategy continued under the ownership of Vertiseit and has now taken a big step forward withh the launch of a national retail media network in Sweden. Retail Media Hub at the heart. […]

invidis.com
Thu, Mar 5 at 7:09 PM

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Digital billboards generate a 4X sales lift for Outfront (Billboard Insider)

OUTFRONT CFO Matt Siegel on the economics of digital conversions: I’ve been here almost eight years. The IRR and payback periods have been about the same… We’re still getting roughly 4 times lift on revenue and…2 times lift on cost so it’s still great to do… SignValue’s Take: We are thrilled to hear that OUTFRONT has no international expansion plans. […]

billboardinsider.com
Thu, Mar 5 at 7:04 PM

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