Editors’ Picks

Vertiseit rebrands its digital signage software Dise as Scala (Invidis)

by Florian Rotberg. Following the Scala acquisition in May, Dise and Scala will now operate under a single global brand, creating one of the industry's largest digital signage software organizations. Just four months after acquiring digital signage software pioneer Scala, Swedish software group Vertiseit is taking the next step in its integration strategy. […]

invidis.com
Mon, Sep 28 at 4:33 PM

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Stratacache says it’s business as usual in APAC (Invidis)

by Florian Rotberg. Following Scala's separation into the Vertiseit group, Stratacache Asia-Pacific is emphasizing continuity. Led by Managing Director Manish Kumar, the Singapore-based business continues to focus on delivering end-to-end digital experience solutions across the region. […]

invidis.com
Mon, Sep 28 at 4:29 PM

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How I built my first digital billboard (Billboard Insider)

Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard: Buice had to accept some conditions from the city and his landlord to get this sign. In the late ’70s, early ’80s, this used to be a gas station, and there were two steel poles on the other side of where my pole sits. […]

billboardinsider.com
Mon, Sep 28 at 4:23 PM

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How to create effective ads for your LED truck campaign

Effective mobile billboard advertising creative starts with one clear message, high contrast, bold typography, and a recognizable brand cue. From there, teams can choose motion, 3D, experiential elements, or a direct response tool such as a QR code. The choice depends on the campaign goal, audience, route, and viewing conditions. […]

ledtruckmedia.com · Promoted content
Mon, Sep 28 at 12:10 AM

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IAB Europe advances in-store & travel media measurement with new proposals open for public comment (ExchangeWire)

Following IAB Europe’s In-Store Measurement Workshop on 1st July 2026, the proposed framework sets out a more consistent approach to measuring in-store Retail Media, while recognising differences in technology and measurement maturity across retailers. […]

exchangewire.com
Sun, Sep 27 at 7:28 PM

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Sell now or wait? The valuation reality facing digital signage entrepreneurs (Invidis)

by Florian Rotberg. For many digital signage business owners, the question is becoming increasingly urgent: Is now the right time to sell, or is it worth waiting a few more years? After a decade or two in the business, many founders find themselves at a crossroads. […]

invidis.com
Sun, Sep 27 at 7:25 PM

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McDonald’s aims to monetize its digital screens at 46,000 locations and customer loyalty data by creating a media network (Invidis)

by Florian Rotberg. McDonald’s is preparing for its next phase of growth with a strategy that combines AI-powered operations, digital customer engagement, and a new commerce media business. While menu innovation remains important, the real transformation is happening behind the counter and across the chain’s growing network of digital touchpoints. […]

invidis.com
Sun, Sep 27 at 7:20 PM

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The irony of AI advertising: AI platforms choose real world billboards to advertise themselves

Julie de Souza, Co-founder of LED Truck Media. Dreamforce just wrapped up in San Francisco. One of the world's biggest tech events. […]

linkedin.com · Promoted content
Sat, Sep 26 at 1:06 AM

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Leverage is down and debt costs are stable for public OOH ad operators in 2Q 2026 (Billboard Insider)

2Q 2026 eport by Moorgate Capital Partners shows the weighted average cost of debt was stable for the public out of home companies during the second quarter of 2026. Clear Channel has a higher cost of debt because it’s leverage is almost twice as high as OUTFRONT or Lamar. Leverage declined at the public out of home companies during the second quarter of 2026. […]

billboardinsider.com
Sat, Sep 26 at 12:52 AM

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Report 2 of the inaugural supply-side programmatic DOOH expenditure study shows pDOOH is a premium, relationship-driven channel rather than an open-marketplace commodity (WorldOOH)

Private Marketplace transactions account for 75.7% of global pDOOH spend. OOH-specialist DSPs hold a 65.5% share of spend versus omni-channel DSP platforms — a finding that underscores the continued importance of sector-specific expertise in executing effective programmatic OOH campaigns. […]

worldooh.org · Promoted content
Sat, Sep 26 at 12:51 AM

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Omdia sees strong TV panel demand as smartphone display market struggles (Invidis)

by John Berkovich: TV panel demand is holding up in the second half of 2026 even as smartphone display shipments struggle, according to a September market update from Omdia. The research firm attributes the strength in LCD TV panels to aggressive purchasing plans by TV brands and original equipment manufacturers. […]

invidis.com
Thu, Sep 24 at 9:59 PM

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The state of India’s programmatic DOOH adverising (Media4Growth)

Gulab Patil, Founder & CEO, Lemma, analyses the state of Indian programmatic DOOH (pDOOH) and explains why the winners of the future in this space will not necessarily be those with the largest inventory, but those that reduce complexity, unify fragmented ecosystems, use AI to simplify decision-making, and most importantly, demonstrate measurable business outcomes. […]

media4growth.com
Thu, Sep 24 at 9:52 PM

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Walmart, Target and Dollar General are scaling their retail media networks (Trading View)

Walmart Inc. WMT, Target Corporation TGT and Dollar General Corporation DG are expanding their retail media businesses by combining digital advertising, customer data, e-commerce and physical stores. Each company is taking a different route to scale these higher-margin advertising operations. […]

tradingview.com
Thu, Sep 24 at 9:46 PM

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Mistakes stadium owners make when buying LED perimeter displays (Digital Signage Today)

A big misstep is treating the technologies as a static communication channel and not as a connected-real time system that pulls in live data, refreshes content on a regular basis and maintains consistency. Outdated and irrelevant content is also not a win for the venue or the fan. […]

digitalsignagetoday.com
Thu, Sep 24 at 7:53 PM

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Allen Media’s Byron Allen to keynote the DPAA Global Video Everywhere Summit on October 13, 2026 in NYC

Founder of One of the Largest Independent Studios in the World to Talk about the Future of Media and Advertising on October 13th in NYC. […]

DPAA Global
Thu, Sep 24 at 7:52 PM

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