Editors’ Picks

Retail media hits $200bn as ad overload threatens growth: WARC (Mediaweek)

Global retail media advertising spend is set to pass $200 billion this year, but WARC Media is warning that slower growth and heavier ad loads could put both shopper experience and campaign effectiveness under pressure. WARC Media forecasts worldwide retail media investment will reach $200.4 billion in 2026 before rising 11.5 per cent to $223.4 billion in 2027. […]

mediaweek.com.au
Wed, Aug 19 at 9:16 PM

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Opinion: Why OOH needs accountability (The Media Leader)

David Wellard, managing director of Zoom Media. Measurement alone does not solve the problem. Planning practices also need to evolve. […]

uk.themedialeader.com
Wed, Aug 19 at 9:09 PM

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E-paper displays are growing into a distinct signage category (Invidis)

by Balthasar Mayer: Everyone is familiar with the advantages of e-paper displays by now: they are lightweight, easy to install in flexible configurations, readable even in direct sunlight, and consume remarkably little power. Since the energy price shock triggered by the invasion of Ukraine, energy-efficient solutions have moved strongly into focus. […]

invidis.com
Wed, Aug 19 at 8:39 PM

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DOJ investigation into TWG Global is not likely to affect the close of the Clear Channel Outdoor buyout (Billboard Insider)

TWG Global is a partner in the pending buyout of Clear Channel Outdoor. Based on a whistleblower’s account, authorities began to explore whether Guggenheim Investments, partly owned by TWG, might have used misleading contracts to inflate revenue and secure a better deal. SignValue’s Take: Not sure this impacts the close of the Clear Channel Outdoor transaction. […]

billboardinsider.com
Wed, Aug 19 at 8:27 PM

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ATT Vietnam first company in Vietnam to integrate digital out-of-home (DOOH) advertising with The Trade Desk’s OpenPath (VN Express)

By Thy An. ATT Vietnam has become the first company in Vietnam to integrate digital out-of-home (DOOH) advertising with The Trade Desk's OpenPath, giving advertisers more transparent and efficient programmatic access to DOOH inventory. […]

e.vnexpress.net
Wed, Aug 19 at 12:11 AM

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South Africa’s Zara goes big on experiential digital signage (Invidis)

by Florian Rotberg: South African brick-and-mortar retail is facing many of the same challenges as retailers around the world. Yet major retail groups continue to invest heavily in physical stores as a key part of their brand strategy. […]

invidis.com
Wed, Aug 19 at 12:10 AM

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OOH’s biggest problem isn’t creative, It’s the measurement of campaign effectiveness (Billboard Insider)

Izik Wolfe, Chief Technology Officer, Rolling Adz. That is the industry’s real competitive disadvantage. Not creative, not price, not inventory quality. […]

billboardinsider.com
Tue, Aug 18 at 10:58 PM

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US OOH revenue is up 10.7% in Q2 2026, to $3.16 billion, as digital, technology and live events fuel growth (OAAA)

For the first time, quarterly OOH revenue has surpassed $3 billion, according to new data from the Out of Home Advertising Association of America (OAAA). The strong quarter pushed year-to-date OOH revenue growth to 9.2%. The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live events all contributing to the quarter’s momentum. […]

oaaa.org · Promoted content
Tue, Aug 18 at 10:57 PM

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Global OOH ad revenue hits $56 billion, but media share stays below pre-pandemic peak (Everything Experiential)

According to a July report from the World Out of Home Organization, OOH's share of global media spending is expected to stand at 5.1 per cent in 2026, compared with 5.8 per cent in 2019. Despite the lower share, OOH continues to show strength on brand and purchase metrics. […]

everythingexperiential.com
Tue, Aug 18 at 10:31 PM

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A partner in the group planning to close the purchase of Clear Channel Outdoor is under DOJ investigation (Billboard Insider)

Mark Walter is Co-Chairman and CEO of TWG, a partner of Mubadala Capital in the $6.2 billion buyout of Clear Channel Outdoor. Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls. Here’s a review of the situation, sponsored and analyzed by SignValue. […]

billboardinsider.com
Tue, Aug 18 at 10:28 PM

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How DOOH drove a 13% sales lift for a leading pasta sauce brand (Smartify)

By Chloe Coleman. Smartify's Digital Out-of-Home (DOOH) network played an important role in a leading national pasta sauce brand's 2025 campaign, contributing to a +12.99% lift in average sales per household, 1.8x the category norm, and demonstrating the power of targeted DOOH media in driving real, measurable purchases in a crowded grocery category. […]

blog.smartifymedia.com
Tue, Aug 18 at 10:25 PM

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CRI takes over Albertsons in-store DOOH network from Stratacache (Invidis)

by Florian Rotberg: Following Stratacache's financial challenges earlier this year, a number of U.S. digital signage vendors have been competing to win over customers from the former market leader. One of the beneficiaries appears to be Creative Realities (CRI), which has secured grocery giant Albertsons as a new retail media customer. […]

invidis.com
Tue, Aug 18 at 10:24 PM

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Italy’s digital signage market at a glance (Invidis)

Leading the market are M-Cube, Econocom and Tecnovision. The trio has earned a strong reputation for delivering digital signage projects across different sectors. Among the companies to watch, Livesignage continues to strengthen its position with cloud-based digital signage software, reflecting the growing influence of technology providers in the European market. […]

invidis.com
Tue, Aug 18 at 10:21 PM

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UK and Ireland digital signage market at a glance (Invidis)

by John Berkovich: The UK and Ireland digital signage market combines established industry leaders with a new generation of cloud-first software providers and technology specialists. Leading the market are Trison UK (including Pioneer), M-Cube and Pixel Inspiration. […]

invidis.com
Tue, Aug 18 at 10:17 PM

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Samsung integrates Idomoo’s AI video agent into VXT digital signage content management system (AVInteractive)

Idomoo’s AI video agent Lucas has launched on Samsung VXT, giving businesses the ability to generate ready-to-use videos inside their digital signage platform. The integration adds end-to-end video creation to the Samsung VXT’s content management system, allowing users to turn a simple text prompt into an on-brand video in minutes. […]

avinteractive.com
Tue, Aug 18 at 12:10 AM

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