By Craig Patterson. Canadian retail marketing faced growing pressure in Q1 2026 to connect spending with measurable business outcomes. Retailers, brands, landlords, agencies, and media companies entered the year facing a more complex environment. […]
By Nadia Cameron - Publisher: oOh!media confirms Bain Capital in the running, joins trio of equity firms in the acquisition ring. Bain Capital has put in a non-binding offer for the group, throwing its hat in the ring alongside Pacific Equity Partners and I Squared Capital. In an ASX statement this morning following a brief pause in trading, oOh! […]
Hanna Pritchard, NSW Agency Sales Director at QMS. Digital out-of-home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? […]
by John Berkovich. Ocean Outdoor has been appointed by Soho Estates to manage a new digital out-of-home advertising destination in London’s Leicester Square. The long-term agreement includes the installation of a new curved LED display known as “The Curve,” which will be flanked by two existing portrait-format digital screens. […]
by Florian Rotberg. Ordering PCs or notebooks from Lenovo, Dell & Co. today requires nerves of steel – and, perhaps more importantly, a healthy dose of faith. […]
by Florian Rotberg. Tightened US visa regulations are making it increasingly difficult for small and medium-sized businesses to hire skilled software developers from abroad – particularly from India, a key talent pool for the sector. […]
by Florian Rotberg: Global standards, shared best practices, and coordinated lobbying efforts are becoming essential. Without this alignment, there is a risk that technology platforms – such as T-Mobile's Vistar Media – could dominate media buying processes, effectively shifting power away from traditional agencies and media owners. […]
Paul Brenner, Senior Vice President of Retail Media and Partnerships at ISM. Collin Colburn, Vice President, Commerce & Retail Media at IAB. Brands want to spend money on in-store media. […]
Czechia has won an international arbitration case brought by the French advertising company JCDecaux and will not have to pay damages of around CZK 550 million, the Finance Ministry announced on Sunday. The dispute concerned the termination of a contract for advertising space in the Prague metro between Prague's public transport company and JCDecaux's subsidiary Rencar. […]
VMO said it is now the largest retail outdoor network by footprint within the Australian market. The expansion was achieved through a capital expenditure investment of $15 million. Over the past 18 months, VMO has added more than 100 new locations to its network. […]
Cory Treffiletti, chief marketing officer at generative AI-powered product placement platform, Rembrand. spent a few days last week in Nashville at the MediaPost OOH and Experiential Summit, and I came back with something I didn’t entirely expect. […]
The bill, which would significantly tighten the rules on outdoor commercial advertising in Hungary, will take effect on 1 August 2026 if passed. […]
The new 98-inch display from LG USA combines integrated audio, embedded controls and a 32:9 ultra-wide format designed for transportation hubs, retail environments, and corporate spaces. […]
The agency will manage non-endemic sales for BWS’ national in-store screen network, marking Suddenly’s move into retail media and owned media network services. Jennifer Stokes has joined Suddenly as Retail Media Director to lead the new division. She will oversee the agency’s retail media capabilities across new categories. […]
The World Out of Home Organization's Congress in London took place June 3-5, 2026. Global OOH revenues had climbed to US$54bn, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. […]
