Lamar switches audience data provider: replaces MotionWorks with Ipsos (Billboard Insider)
CEO Sean Reilly: We’re abandoning the data provider that used to feed Geopath, a company called MotionWorks, and we’re going with a globally respected brand called Ipsos. They do the measurement in Australia and the UK, for example, where out-of-home is a larger share of total media spend. […]
Tue, May 19 at 9:44 PM






