Public out of home company valuations are at an all time high. Lamar is trading at 16.8 times forward cashflow (EBIDTA). Outfront is 14.3 times forward cashflow. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and Classic OOH grew +10.1%. Digital’s share of revenue in Q1 was 67%. […]
Charli West. OOH’s measurement and trading infrastructure lags behind other channels, with inconsistent audience data standards, fragmented measurement approaches, attribution challenges, and buyer confidence issues across the entire digital OOH ecosystem. […]
“Advanced DOOH is designed to help brands move beyond simple panel buying. It’s about deeply understanding consumer journeys and delivering contextually relevant messages that drive measurable business outcomes.” Advanced DOOH combines the mass reach of traditional out-of-home advertising with the data capabilities, operational flexibility, and precise targeting of digital media. […]
Peter Madani, Director of Sales & Partnerships, APAC at Lifesight. Despite this scale and growth, the industry still faces a massive challenge: measurement. While some markets have developed industry-wide standards for OOH measurement, Asia largely lacks a unified framework. […]
Taoyuan International Airport in Taiwan has installed what E Ink says is the world’s first 75-inch color e-paper advertising display in an international airport, bringing large-format e-paper technology into a high-profile DooH advertising environment. The display is in the baggage claim area of Terminal 2. […]
LG Electronics has launched a 32-inch e-paper display for commercial signage applications, expanding its digital signage portfolio with a product designed for low-power indoor communications and promotional displays. The LG e-paper display will be demonstrated in the United States for the first time at Infocomm 2026. […]
DPAA will host its 2026 Canada Summit on June 17 at the MaRS Centre in Toronto, Ont., bringing together advertisers, agencies, media owners, and marketing leaders to discuss developments in out-of-home (OOH) advertising. The one-day event will examine the growing role of digital out-of-home (DOOH) advertising and in-store retail media within omnichannel campaigns. […]
For the first time, the DSS @ Infocomm program will be held on the Infocomm Main Stage as a free-to-attend conference open to all visitors. The 90-minute session will open with an invidis market keynote by Florian Rotberg and Stefan Schieker. […]
Marketbeat interviewed Daktronics CEO Ramesh Jayaraman. Born in India. Lived in just very different parts of the world. […]
The Global Signage Attention Benchmark examined 10 high-profile outdoor advertising locations across North America, Europe, and Asia. The analysis combines estimated daily footfall, advertising costs and what DSA calls “media share,” a measure of a screen’s visibility relative to surrounding displays, to calculate an estimated cost per 1,000 viewers (CPM). […]
Permit rights run with the land is the lesson or Lamar Co v City of Fremont. Here are the facts. Several billboard structures were constructed in Fremont, Nebraska by Bellows Outdoor in 1991 and 1999 on land owned by three separate landlowners. […]
Zetadisplay reported lower first-quarter revenue but improved profitability, as the European digital signage integrator continues its shift toward larger enterprise projects and recurring software and services revenue. For Q1 of 2026, net sales were SEK 141.9 million (EUR 13.1 million), down 11.1 percent from SEK 159.6 million (EUR 14.8 million) a year earlier. […]
By Angely Escalona Guerrero. The most effective local advertising does not interrupt the consumer journey. It fits naturally into it. […]
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