Editors’ Picks

More on the Verde Outdoor vs Renfroe case (Billboard Insider)

Billboard Insider’s take: One party sues the other for $1.2 million and then the after 11 months of court proceedings and discovery the other party turns around and sues for fraud. You haven’t heard the last of this case. Numerous people have asked Billboard Insider if Renfroe has any ability to revise it’s claim based on the fact that Verde sold all of its assets to Lamar in July 2025. […]

billboardinsider.com
Fri, Apr 24 at 9:41 PM

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Display supply chains shift as geopolitics reshape sourcing (Invidis)

by John Berkovich. Display manufacturers are reworking supply chains and sourcing strategies as geopolitical tensions and trade restrictions continue to reshape the global technology landscape, according to Omdia’s latest e-book on “Building resilience amid a world of geopolitical and supply chain disruption. […]

invidis.com
Thu, Apr 23 at 5:57 PM

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Legal issues facing the US OOH industry, part 2 (Billboard Insider)

Richard Rothfelder, Chris Rothfelder and Mike Falick. First Amendment & Content Restrictions: Can billboard operators refuse to run certain advertisements? Mike Falick: If you are a private company on private land, you can tell an advertiser you don’t want to run their ad. […]

billboardinsider.com
Thu, Apr 23 at 5:54 PM

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Sam’s Club expands retail media to fuel pumps, in-club radio and INDYCAR (Progressive Grocer)

Sam’s Club’s retail media network, the Member Access Platform (MAP) is adding fuel pump screens, in-club audio spots and a wider slate of live brand experiences to its existing offerings. More than 500 Sam’s Club locations have fuel stations, with members typically spending several minutes each at the pump. […]

progressivegrocer.com · Promoted content
Thu, Apr 23 at 5:41 PM

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QMS expands Sydney network with more DOOH screens (BandT)

QMS is converting 50 Sydney panels to screens to hit 600 sites. The newly converted screens, span entertainment and commercial precincts including the CBD, The Rocks, Surry Hills, Darlinghurst and Haymarket. They will deepen QMS’ presence in high-growth inner-city residential hubs such as Potts Point, Woolloomooloo, Zetland, Rosebery, Camperdown, Waterloo, Eveleigh, Alexandria and Moore Park. […]

bandt.com.au · Promoted content
Thu, Apr 23 at 5:37 PM

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Firefly adds 60,000 car-mounted screens to VIOOH’s programmatic DOOH inventory (ExchangeWire)

Through this integration, advertisers can now access Firefly’s moving fleet and digital car top network via VIOOH’s platform, enabling streamlined, data-driven campaign activation across mobile OOH formats. […]

exchangewire.com · Promoted content
Thu, Apr 23 at 5:35 PM

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Thinking a bad lease will fix itself, and other errors billboard operators make (Billboard Insider)

Nick Bell. Building a two sided digital just because you can. Second: Just because you can build a digital doesn’t mean you should. […]

billboardinsider.com
Thu, Apr 23 at 5:00 PM

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UAE: new capital city DOOH network (Invidis)

Abu Dhabi is home to a new roadside DooH-Network. UAE’s MMG-Group (Backlite, Meida 247, Viola) is rolling out a LED-Totem network along Abu Dhabi’s main arterial  roads including the capital city’s famous corniche. The emirate has been underserved with DooH compared to Dubai. […]

invidis.com
Thu, Apr 23 at 12:17 AM

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Highlights from E4m OOH Conference 2026 held on April 22 in Mumbai (Everything Experiential)

The conference focused on the evolving role of OOH as a performance-driven medium shaped by data, innovation and changing consumer behaviour. Through panel discussions, keynote sessions and networking interactions, the event explored how the medium is transitioning from visibility to measurable value within the broader marketing ecosystem. […]

everythingexperiential.com
Thu, Apr 23 at 12:17 AM

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After almost 20 years of the Clean City Law, São Paulo may allow outdoor advertising (Monocle)

Fernando Augusto Pacheco. If the new plans go ahead, São Paulo’s buildings will once again be reduced to a canvas for ad campaigns, bombarding pedestrians with slogans – hardly conducive to a high quality of life. When advertising is allowed to overshadow a city’s essence and character, the results are invariably ugly and confusing. […]

monocle.com
Thu, Apr 23 at 12:10 AM

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Retail media has no single source of truth — and that’s the problem (The Current)

Chris Brooklier, The Current. Even though WARC projects that retail media will eclipse traditional TV and connected TV ad spend in 2026, retail media leaders are working through major measurement issues. The Current spoke with nine executives to understand why measurement has broken down and what it will take to rebuild it. […]

thecurrent.com
Wed, Apr 22 at 10:28 PM

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Attribution tells us DOOH works. Planning makes sure it doesn’t (The Drum)

By Bogdan Savonea, CEO & Co-Founder, Blindspot: CPM was never the right metric for this channel. Our inherited media metrics come from one-to-one environments. One user, one device, one impression. […]

thedrum.com · Promoted content
Wed, Apr 22 at 10:25 PM

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Why Home Depot put its merchants on stage at its retail media upfronts (The Drum)

By Kiri Masters, Commerce Media Columnist, The Drum. At its third annual ‘Infronts’ event, the home improvement retailer’s retail media network, Orange Apron Media, made an unusual choice: letting the merchandising team be the stars of the show. Whether the merchant-first, self-serve-first model translates to an immediate bump in advertising revenue is an open question. […]

thedrum.com
Wed, Apr 22 at 10:17 PM

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The importance of per-board metrics: Just because a billboard looks good doesn’t mean it performs well (Billboard Insider)

Accounting Technologist Liz Scott. Often the financial reality is hidden — the lease terms, the actual occupancy, the per-board costs. Meanwhile, the board down the street that’s harder to see, set back a bit, less impressive visually? […]

billboardinsider.com
Wed, Apr 22 at 7:43 PM

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Winners of the 2026 Indie Impact Awards (Billboard Insider)

Now in its second year, the show handed out six awards on April 16 at the IBO Spring Conference in New Orleans, recognizing OOH media companies constructing the most creative campaigns of the year. Work that stopped people. Work that actually served the clients who paid for it. […]

billboardinsider.com
Wed, Apr 22 at 7:38 PM

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