Monday, April 20, 2026

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Sunday, April 19 Sun, Apr 19

Friday, April 17 Fri, Apr 17

Thursday, April 16 Thu, Apr 16

Grocery TV and ABCS Insights launch third-party measurement of sales lift from in-store campaigns (PPC Land)

Luis Rijo: The capability connects in-store ad exposure to verified, product-level purchase outcomes across all retailers where a shopper buys - not just the store where the ad appeared. Early campaign results include 11.7x iROAS and $2.7 million in incremental sales for a candy brand over two months, and 5x iROAS, $1.4 million in incremental sales, and 16% sales lift for a beverage brand. […]

ppc.land
Thu, Apr 16 at 11:20 PM

AVIXA postpones its Infocomm Edge event in Dubai to 2027 due to the military conflict in the region (Commercial Integrator)

AVIXA has announced its revised plans for AV industry engagement in the Middle East region in light of the current geopolitical situation. Consequently, InfoComm EDGE — originally scheduled for October 2026 at the Festival Arena in Dubai — will now take place October 27 to 28, 2027, at the same location. […]

commercialintegrator.com
Thu, Apr 16 at 11:14 PM

What happened at last week’s ISA Sign Expo in Orlando, Fla (What They Think)

By Richard Romano. The International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. It’s been interesting to follow the trajectory of the Sign Expo over the past 13 years; when I first started covering the show in 2013, print—or at least wide-format print—was very much the new kid on the block in the signage industry. […]

whattheythink.com
Thu, Apr 16 at 8:17 PM

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