by Balthasar Mayer: M&A continued to re-shape the digital signage industry in the last year. Global service providers continued their steady, methodical expansion. Ricoh, Forté, Diversified, and AVI-SPL all pursued ongoing acquisitions and greenfield expansions to strengthen global delivery capabilities. […]
Graham Readfearn Environment and climate correspondent: Digital billboards from environmental groups, targeting Labor MPs attending national conference, cancelled with airport stating they are ‘too political’ Conservation groups have questioned why their advertisements targeting Labor politicians were pulled by Adelaide airport for breaking rules on political advertising while others promoting gas and mining kept running. […]
by Paul Lynch, Integrated Solutions Lead, Retail & Commerce. Retail media is entering a more creative phase. As the channel matures, the conversation is moving beyond impressions, inventory and conversion alone. […]
Charles Anderson, News and Trends Writer, AVIXA. Above the workers, four new video boards stay bolted to the corners of the roof. Nobody is taking those down. […]
The supermarket chain is installing the company’s Newton Pro labels across its estate to modernise how pricing and product information are managed in store. The solution enables centrally managed updates to pricing and product information across fresh, ambient and specialist categories. […]
by Valentin Klaß: The German parent company of T-Mobile, Deutsche Telekom, is taking its next step into the DooH market, launching a screen network in restaurants with food delivery service Lieferando. T Advertising Solutions, the Deutsche Telekom subsidiary that runs the company’s advertising ecosystem, handles sales for the network. The rollout relies on high-resolution 55-inch displays. […]
by Florian Rotberg. According to the latest Futuresource data, global professional LCD shipments have stabilized at around 8 million units annually since the end of the pandemic. LED, by contrast, remains the market’s most volatile segment. […]
by Florian Rotberg. Samsung and the exhibition organizers may choose to frame it differently, but the honest headline is this: Samsung is withdrawing from the world’s two largest consumer electronics trade shows. The company no longer operates a major standalone exhibition presence at either CES in Las Vegas or IFA in Berlin. […]
by Valentin Klaß. Out-of-home advertising in Germany grew 5.9 percent in the first half of 2026, far outpacing the overall ad market. The sector's market share climbed to a new high of 10.72 percent. […]
People are polite, but the bottom line is: no one really knows what an impression is and how on earth these impressions are measured [Ed]. DOOH vendors charging crazy CPMs based on "estimated footfall". How do you actually calculate the true cost per real human eye in regional markets? […]
by Florian Rotberg. With high occupancy, large-format LED, Amazon retail media and flexible digital experience formats, the mall shows where premium retail real estate and digital signage are heading. […]
While impressions indicate potential audience reach, they cannot answer the questions that matter most to today’s marketers: Did the campaign improve brand awareness? Did it influence customer purchase decisions? How did OOH work alongside CTV, Mobile, Display, and Digital? […]
Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual targeting, and immersive experiential formats are reshaping the future of brand storytelling to create more relevant, measurable, and engaging audience connections. […]
The half-day conference in both cities will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia. From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH. […]
OUTRONT earned $13.5 million in condemnation revenue during the quarter. Here’s what to do to win the condemnation game. See if you can move the sign. […]
