by Valentin Klaß. The Dubai debut of the Euroshop spinoff is pushed back by one year. Messe Duesseldorf and its Gulf Office cite the need for better conditions on the ground — and they are not the only ones adjusting their plans in the region. […]
All members will now have access and be able to continue to download the content through the WOO Database. The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace. […]
At WOO’s London 2026 Annual Congress, the “Regulation and Reputation (Perception is Reality)” session put one of the Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation? […]
Kanchan Srivastava. At the centre of this transition is RoadStar, the IOAA-backed audience measurement and planning platform developed by Relu AI. While several leading OOH agencies have adopted the platform, questions around wider agency buy-in, privacy safeguards, interoperability with proprietary tools and industry-wide standardisation continue to shape the debate. […]
by Dave Haynes. First, there was very little in the way of stupid shit. There may have been others, but the only (not in any way) hologram thing I saw was Samsung’s well done but business-no-hoper Spatial Signage unit. […]
By Emily Dalamangas. The emergence of AI answer engines has completely changed the traditional marketing funnel and the journey to discovery, said Leo. She looks at it as building blocks where, in the beginning, there was search, retail media, and social, and now it’s AI. “As a marketer, you can’t skip any of those steps,” she explained. […]
Record net sales for fiscal 2026 of $838.7 million; Record orders for fiscal 2026 of $860.8 million; Q4 EPS of $0.17, adjusted EPS(1) of $0.27, up 50% from adjusted EPS(1) YoY; Product backlog rose to $356.2 million at year end with solid pipeline entering fiscal 2027. Daktronics, Inc. (NASDAQ: DAKT) reported results for its fiscal year and fourth quarter ended May 2, 2026. […]
Billboard Insider’s take: Recording is the clearest way to notify potential landowners that you own a billboard. But constructive notice can also be deemed to occur if you have a large nameplace and phone number attached the the billboard or if an appraisal of the property (which a buyer has access to) refers to your lease. […]
By Andy McDonald, SVP, Government Affairs, OAAA: In sum, the current U.S. AI regulatory environment is defined not only by decentralization, constitutional uncertainty, and infrastructure pressures, but also by continued state activity and emerging federal indecision over how aggressively to regulate advanced AI systems at the model level. […]
The move underscores the retailer’s ambition to expand beyond being one of the largest advertisers in the US to becoming a major media owner and advertising platform in its own right. In a similar deal, Fox acquired CTV specialist Roku for USD 22bn just last week . […]
Rick Boost. The city’s ubiquitous billboards are not battling the smartphone for consumer attention, they’re embracing it. From modest bus shelter posters to the giant billboards beside the city’s cross-harbour tunnels, a distinctive element of Hong Kong’s cityscape is its sheer abundance of outdoor advertising. […]
Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home, trade shows and online betting – which are collectively projected to grow at a 5.2% CAGR to $294 billion. […]
The City of Johannesburg has intensified its crackdown on illegal billboards, affecting top companies such as Coca-Cola, Netflix, MTN, Absa, WeBuyCars, Jeep, KFC, and Dis-Chem. This campaign, called ‘No to illegal outdoor advertising’, forms part of a broader Johannesburg bylaw enforcement drive. […]
The new president, Paul Yokoyama, is now focused on driving forward the European B2B business. “I am confident we have a strong team capable of supporting and continuing our business transformation across Europe. Through collaboration, innovation, and building our capabilities together, we can deliver even greater value to our customers,” he comments. […]
by Balthasar Mayer: Together with its international parent JC Decaux, Walldecaux is maintaining a strong presence in Cannes. Alongside Viooh and Displayce, the company is hosting discussions with global market partners aboard the yacht Nela under the motto “Get Real. […]
