by Florian Rotberg. The consolidation in the LED and Digital Signage market continues. On 20 April, UK‑based LED manufacturer LED Studio filed for insolvency. […]
The Out of Home Advertising Association of America (OAAA) unveiled the full agenda for its 2026 OOH Media Conference, taking place May 11–13 in Dallas, alongside new speaker announcements, including leaders from Google, Purely Elizabeth, LUMA Partners, UTA, National Geographic, Zillow and more. […]
Sam’s Club is adding more physical media touchpoints across its stores, fuel stations, and brand activations as retail media pushes further into real-world environments. […]
Billboard Insider’s take: One party sues the other for $1.2 million and then the after 11 months of court proceedings and discovery the other party turns around and sues for fraud. You haven’t heard the last of this case. Numerous people have asked Billboard Insider if Renfroe has any ability to revise it’s claim based on the fact that Verde sold all of its assets to Lamar in July 2025. […]
by John Berkovich. Display manufacturers are reworking supply chains and sourcing strategies as geopolitical tensions and trade restrictions continue to reshape the global technology landscape, according to Omdia’s latest e-book on “Building resilience amid a world of geopolitical and supply chain disruption. […]
Richard Rothfelder, Chris Rothfelder and Mike Falick. First Amendment & Content Restrictions: Can billboard operators refuse to run certain advertisements? Mike Falick: If you are a private company on private land, you can tell an advertiser you don’t want to run their ad. […]
Sam’s Club’s retail media network, the Member Access Platform (MAP) is adding fuel pump screens, in-club audio spots and a wider slate of live brand experiences to its existing offerings. More than 500 Sam’s Club locations have fuel stations, with members typically spending several minutes each at the pump. […]
QMS is converting 50 Sydney panels to screens to hit 600 sites. The newly converted screens, span entertainment and commercial precincts including the CBD, The Rocks, Surry Hills, Darlinghurst and Haymarket. They will deepen QMS’ presence in high-growth inner-city residential hubs such as Potts Point, Woolloomooloo, Zetland, Rosebery, Camperdown, Waterloo, Eveleigh, Alexandria and Moore Park. […]
Through this integration, advertisers can now access Firefly’s moving fleet and digital car top network via VIOOH’s platform, enabling streamlined, data-driven campaign activation across mobile OOH formats. […]
Nick Bell. Building a two sided digital just because you can. Second: Just because you can build a digital doesn’t mean you should. […]
Abu Dhabi is home to a new roadside DooH-Network. UAE’s MMG-Group (Backlite, Meida 247, Viola) is rolling out a LED-Totem network along Abu Dhabi’s main arterial roads including the capital city’s famous corniche. The emirate has been underserved with DooH compared to Dubai. […]
The conference focused on the evolving role of OOH as a performance-driven medium shaped by data, innovation and changing consumer behaviour. Through panel discussions, keynote sessions and networking interactions, the event explored how the medium is transitioning from visibility to measurable value within the broader marketing ecosystem. […]
Fernando Augusto Pacheco. If the new plans go ahead, São Paulo’s buildings will once again be reduced to a canvas for ad campaigns, bombarding pedestrians with slogans – hardly conducive to a high quality of life. When advertising is allowed to overshadow a city’s essence and character, the results are invariably ugly and confusing. […]
Chris Brooklier, The Current. Even though WARC projects that retail media will eclipse traditional TV and connected TV ad spend in 2026, retail media leaders are working through major measurement issues. The Current spoke with nine executives to understand why measurement has broken down and what it will take to rebuild it. […]
By Bogdan Savonea, CEO & Co-Founder, Blindspot: CPM was never the right metric for this channel. Our inherited media metrics come from one-to-one environments. One user, one device, one impression. […]
