Editors’ Picks

Smartify is deploying DOOH screens at The Agency’s luxury real estate brokerage locations

By Debbie Williams: The partnership digitizes The Agency’s luxury real estate offices and extends its brand across Smartify’s national media network, connecting agents, advertisers, and premium audiences in the real world. Smartify Media (“Smartify”), a premium digital out-of-home (DOOH) and retail media network operating across more than 40 U.S. […]

blog.smartifymedia.com
Thu, Oct 1 at 5:08 PM

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7-Eleven Australia launches retail media network across 760-store footprint (Marketing-Interactive)

Matthew Eaton. A new network of digital screens is already being rolled out across stores and will expand further in 2027, adding another point of contact for advertisers close to purchase. Anthony Venuto, general manager commercial services at 7-Eleven Australia, will lead the new operation. […]

marketing-interactive.com
Wed, Sep 30 at 3:13 PM

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Capital spending averages 5.75% of revenue for the US public out-of-home ad operators (Billboard Insider)

What should your annual capital expenditures be excluding large one-time acquisitions? We’ve heard OUTFRONT’s CFO Matt Siegel mention that OUTFRONT spends approx 5% of revenue on capital projects on investor calls. Look at this analysis prepared by Jeff Seddon of Moorgate Capital Partners. […]

billboardinsider.com
Wed, Sep 30 at 2:59 PM

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After 60 years of exhibiting, Sony is skipping the CES in 2027 (Japan Times)

By Mayumi Negishi, Bloomberg. Sony Group is skipping the CES technology show in 2027, ending a decadeslong presence at the Las Vegas electronics showcase in favor of a growing focus on entertainment content. […]

japantimes.co.jp
Wed, Sep 30 at 2:54 PM

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OAAA ad sales tips for 2027 (Billboard Insider)

OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the year and now accounts for nearly 40% of total OOH spend. […]

billboardinsider.com
Wed, Sep 30 at 2:52 PM

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McDonald’s pilots third-party ads on drive-thru displays (AVInteractive)

McDonald’s plans to follow in the footsteps of retail giants such as Amazon and Walmart by developing a media network that involves advertising other businesses on its digital drive-thru displays. The fast-food giant hopes to build the McDonald’s Media Network into a billion-dollar business by showing ads from other brands while customers are waiting for their order. […]

avinteractive.com
Wed, Sep 30 at 2:50 PM

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Opinion: System-on-chip (SoC) has evolved from the budget alternative into the most rational choice for mainstream digital signage deployments (Invidis)

by Florian Rotberg.  It was foreseeable, yet it remains a remarkable milestone: for the first time, a system-on-chip (SoC) has matched the performance of a current Windows PC in the SignageOS benchmark. Even more importantly, LG’s premium WebOS 9 platform completed the full benchmark suite without errors. […]

invidis.com
Tue, Sep 29 at 10:50 PM

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Retail leads global programmatic DOOH spend as omni-channel buying gains ground (The Media Leader)

By Charli West. Retail is the biggest advertiser vertical in global programmatic digital out-of-home (DOOH), accounting for $165m (12.4%) of spend in 2025, according to the latest report from the World Out of Home Organization (WOO). […]

uk.themedialeader.com
Tue, Sep 29 at 10:48 PM

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India: A billion-dollar digital signage market in the making (Invidis)

by Florian Rotberg. According to the market outlook presented by invidis at the conference, the Indian digital signage market is expected to approach USD 1 billion in annual volume by 2026, representing roughly 20% of the total EMEA market opportunity. Growth continues to outpace global averages by a wide margin. […]

invidis.com
Tue, Sep 29 at 4:07 PM

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Abu Dhabi’s Jawad Hassan Joins DPAA Board, Bringing UAE Perspective to Global OOH Industry

Appointment comes amid rapid global OOH growth, accelerating digital transformation and the international expansion of UAE-headquartered media platforms   Abu Dhabi, UAE – 29 September 2026: Jawad Hassan, Head of the Media and Communications Vertical at Abu Dhabi-based 2PointZero Group and Chairman and Managing Director of Multiply Media Group (MMG), has joined the Board of Directors of DPAA, the global trade marketing association driving the growth and digitisation of out-of-home (OOH) advertising. […]

dpaaglobal.com · Promoted content
Tue, Sep 29 at 4:05 PM

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One of the world’s most advanced LED manufacturing facilities is… in India (Invidis)

by Florian Rotberg. At LedX in Gujarat, Extreme Media is betting that India's rise as an electronics powerhouse will reshape the future of global display manufacturing. If you asked me where the world’s most advanced LED factory is located, I would probably have answered Shenzhen. […]

invidis.com
Tue, Sep 29 at 4:02 PM

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Vertiseit is betting that the brand equity of Scala can be as powerful as technology (Invidis)

by Florian Rotberg. With its decision to simplify and consolidate its portfolio, Vertiseit is doing something many software companies struggle to achieve: creating clarity. Following the acquisition, Vertiseit is refining its brand architecture to support growth across both direct enterprise customers and its global partner ecosystem. […]

invidis.com
Tue, Sep 29 at 4:01 PM

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Always put a 30-day auto-renewal clause in your ad contracts (Billboard Insider)

Kevin Gephart. As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to get what you want out of a renewal. […]

billboardinsider.com
Tue, Sep 29 at 3:53 PM

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What Europeans need to know when doing billboard ads in America (365 Retail UK)

Terry Clark, Publisher at 365 Retail. The American billboard advertising market operates on its own rules of scale and regulation. To succeed, European advertisers must unlearn European market preferences and craft campaigns for the American consumer. […]

365retail.co.uk
Mon, Sep 28 at 5:52 PM

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South African retail media is growing fast. Standards are not (Bizcommunity)

By Ansa Leighton-Buys, Dentsu. As retail media grows, advertisers are asking tougher questions about what success really looks like and demanding the evidence behind it. The issue is that different retailer networks use different attribution windows. […]

bizcommunity.com
Mon, Sep 28 at 5:32 PM

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