oOh!media has paused trading on the ASX pending an announcement, confirming Bain Capital and other unnamed financial sponsors have made conditional non-binding indicative offers for the out-of-home advertising company. The offers are consistent with the terms of the I Squared Capital proposal, oOh! said in a statement to the ASX on Tuesday. […]
The programmatic Digital Out-of-Home (pDOOH) advertising spend generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The Americas leads all regions in pDOOH penetration at 14.2%, driven by the maturity of the US market and the established presence of OOH-focused programmatic infrastructure. […]
InfoComm brings the pro AV industry together around innovation, insight, and connection, and nowhere is that more evident than on the show floor stages. Each stage offers a distinct perspective on the direction of the industry and shapes how you experience the show, but what exactly can you gain from them? […]
By Craig Patterson. Canadian retail marketing faced growing pressure in Q1 2026 to connect spending with measurable business outcomes. Retailers, brands, landlords, agencies, and media companies entered the year facing a more complex environment. […]
By Nadia Cameron - Publisher: oOh!media confirms Bain Capital in the running, joins trio of equity firms in the acquisition ring. Bain Capital has put in a non-binding offer for the group, throwing its hat in the ring alongside Pacific Equity Partners and I Squared Capital. In an ASX statement this morning following a brief pause in trading, oOh! […]
Hanna Pritchard, NSW Agency Sales Director at QMS. Digital out-of-home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? […]
by John Berkovich. Ocean Outdoor has been appointed by Soho Estates to manage a new digital out-of-home advertising destination in London’s Leicester Square. The long-term agreement includes the installation of a new curved LED display known as “The Curve,” which will be flanked by two existing portrait-format digital screens. […]
by Florian Rotberg. Ordering PCs or notebooks from Lenovo, Dell & Co. today requires nerves of steel – and, perhaps more importantly, a healthy dose of faith. […]
by Florian Rotberg. Tightened US visa regulations are making it increasingly difficult for small and medium-sized businesses to hire skilled software developers from abroad – particularly from India, a key talent pool for the sector. […]
by Florian Rotberg: Global standards, shared best practices, and coordinated lobbying efforts are becoming essential. Without this alignment, there is a risk that technology platforms – such as T-Mobile's Vistar Media – could dominate media buying processes, effectively shifting power away from traditional agencies and media owners. […]
Paul Brenner, Senior Vice President of Retail Media and Partnerships at ISM. Collin Colburn, Vice President, Commerce & Retail Media at IAB. Brands want to spend money on in-store media. […]
Czechia has won an international arbitration case brought by the French advertising company JCDecaux and will not have to pay damages of around CZK 550 million, the Finance Ministry announced on Sunday. The dispute concerned the termination of a contract for advertising space in the Prague metro between Prague's public transport company and JCDecaux's subsidiary Rencar. […]
VMO said it is now the largest retail outdoor network by footprint within the Australian market. The expansion was achieved through a capital expenditure investment of $15 million. Over the past 18 months, VMO has added more than 100 new locations to its network. […]
Cory Treffiletti, chief marketing officer at generative AI-powered product placement platform, Rembrand. spent a few days last week in Nashville at the MediaPost OOH and Experiential Summit, and I came back with something I didn’t entirely expect. […]
The bill, which would significantly tighten the rules on outdoor commercial advertising in Hungary, will take effect on 1 August 2026 if passed. […]
