Editors’ Picks

How new operating models among established players and ongoing adtech consolidation are changing the digital signage/DOOH market (Invidis)

by Balthasar Mayer. The signals were already visible more than a year ago, when several high-profile M&A transactions took place. Those developments have since been extended, and clearer trends are emerging that show how the international digital-out-of-home market could consolidate and evolve. […]

invidis.com
Tue, Jul 14 at 5:39 PM

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Top ten US OOH advertisers by spend (Billboard Insider)

Vivint was the third largest US out of home advertiser in 2025, after Apple and Morgan & Morgan. Vivint’s out of home spending increased from approximately $150,581 in 2024 to $53 million in 2025. We are trying to figure out where all that money was spent and with whom. […]

billboardinsider.com
Tue, Jul 14 at 5:34 PM

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Swedish digital signage integrator ZetaDisplay acquires the SaaS platform retailmediatools (Globenewswire)

ZetaDisplay has acquired retailmediatools, a retail media infrastructure-as-a-service platform, extending its position as the full-service provider for digital signage and retail media. […]

globenewswire.com
Tue, Jul 14 at 5:32 PM

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An average independent billboard operator owns 70 faces, including 8 digital billboards, with an 80%+ occupancy (Billboard Insider)

Three-quarters US out-of-home companies own digital billboards. 324 of the 467 US out of home companies in our database own digital billboards. The median number of digital display faces is 8. […]

billboardinsider.com
Tue, Jul 14 at 5:31 PM

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Global Leaders From Top Brands Discuss Out-of-Home Media’s Digitization, Innovation and Growth at DPAA’s Cannes Curated Experience

DPAA Members Heard Insights from Executives at Dentsu, Google, Heineken, HSBC, Kimberly-Clark, LinkedIn, Marriott International, Mastercard, NYSE, Tourneau | Bucherer, Spark Foundry, VISA, WPP Media, and Zoom Communications During the Week’s Events.  NEW YORK – July 14, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home advertising, brought more than 70 member companies together with agencies and brands at the Cannes Lions International Festival of Creativity. […]

DPAA · Promoted content
Tue, Jul 14 at 12:10 AM

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Three-way oOh!media race could push leading $872m bid higher (Capital Brief)

Brandon How. The bidding war for oOh!media has intensified after one of its three suitors raised its offer to $1.65 a share, setting a new $872 million benchmark for the final four weeks of due diligence. oOh!media told the ASX on Monday that Pacific Equity Partners (PEP), I Squared Capital and Oaktree Capital Management had all confirmed they remained in the race. […]

capitalbrief.com
Mon, Jul 13 at 10:45 PM

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E Ink is getting serious about E-Paper digital signage, but price still a barrier (Invidis)

by Dave Haynes. The display technology that IS genuinely making big leaps is E Ink, the Taiwanese/American company that brought electronic paper to the market for consumer e-readers and commercial electronic shelf labels. […]

invidis.com
Mon, Jul 13 at 4:25 PM

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Ströer adds DOOH Video to its DOOH ad inventory as a new product category

The DOOH Video offering includes only screens that combine true moving-image capability with a suitable viewing situation. In this way, Ströer will clearly distinguish between digital outdoor advertising and true DOOH Video in the future. […]

stroeer.de
Mon, Jul 13 at 4:22 PM

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DPAA and AdQuick launch first-of-its-kind OUTCOMES initiative to future-proof the global digital out-of-home industry

Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections NEW YORK – July 13, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]

DPAA
Mon, Jul 13 at 4:05 PM

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800 square meter three-sided 3D screen debuts In Warsaw (Invidis)

by John Berkovich. Digital Network has launched Warsaw Stage, an 800-square-meter (8,600-square-foot) three-sided LED display that is among Europe’s largest three-sided 3D LED screens. […]

invidis.com
Mon, Jul 13 at 12:10 AM

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oOh!media keeps negotiations up with three bidders still in the race (Mi-3)

oOh!media plans to keep negotiations going with all three of its prospective suitors after receiving separate conditional, non-binding offers, the highest at $1.65 per share. […]

mi-3.com.au
Sun, Jul 12 at 10:25 PM

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INFOCOMM ASIA is taking place July 15-17, 2026 in Bangkok, Thailand (InfoComm-Asia)

See agenda, speakers list, registration, exhibitor directory. […]

infocomm-asia.com
Sun, Jul 12 at 10:22 PM

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The world’s largest hardware cooperative Ace Hardware integrates retail media network with marketing platform (Chain Store Age)

Ace Hardware is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Ace Hardware initially launched Red Vest Media in August 2025. […]

chainstoreage.com
Sun, Jul 12 at 10:09 PM

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Third largest US OOH advertiser spent $52 million on billboards in 2025 (Billboard Insider)

Vivint spending increased from $150,581 in 2024 to $53 million in 2025. That’s not a typo. A $52 million increase in a single year! […]

billboardinsider.com
Sun, Jul 12 at 2:32 AM

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How McDonald’s is using OOH this summer in Ireland (Adworld)

Aaron Poole, PML Group. The strength of the campaign is in how it uses the medium across different layers. It is not simply a weather-triggered digital activation. […]

adworld.ie
Fri, Jul 10 at 12:10 AM

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