Tuesday, June 9, 2026

The DOOH industry’s global news monitor

Editors’ Picks

Today Today

How the relationship between OOH sellers and agency buyers has changed over the past five years: from transactional to deeply strategic (Roast Brief)Digital Out of Home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? With the recent launch of MOVE, its fair to say that OOH has never been more measurable. It is a leading audience measurement system globally that allows clients even greater granularity in evaluating their campaigns which gives them greater confidence in the medium. Combine that with QMS’ world first Attention study for OOH and continued investment into Neuroscience studies like this for GIO, clients are getting more sophisticated insights into understanding how OOH works and performs than ever before. At the same time, with digital playing such a significant role in QMS’ network, programmatic DOOH (PrDOOH) is rapidly evolving as a complementary layer to large-scale brand campaigns. It enables brands to enhance broad-reach activity with more targeted, data-driven executions, helping campaigns work more effectively across the entire marketing funnel. A great example of this is how QMS delivered its Olympic Games Network for partners that not only delivered huge reach but placed brands contextually next to relevant content that helped drive incredible results for a range of brands and categories. Digital Out of Home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? With the recent launch of MOVE, its fair to say that OOH has never been more measurable. It is a leading audience measurement system globally that allows clients even greater granularity in evaluating their campaigns which gives them greater confidence in the medium. Combine that with QMS’ world first Attention study for OOH and continued investment into Neuroscience studies like this for GIO, clients are getting more sophisticated insights into understanding how OOH works and performs than ever before. At the same time, with digital playing such a significant role in QMS’ network, programmatic DOOH (PrDOOH) is rapidly evolving as a complementary layer to large-scale brand campaigns. It enables brands to enhance broad-reach activity with more targeted, data-driven executions, helping campaigns work more effectively across the entire marketing funnel. A great example of this is how QMS delivered its Olympic Games Network for partners that not only delivered huge reach but placed brands contextually next to relevant content that helped drive incredible results for a range of brands and categories. Digital Out of Home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? With the recent launch of MOVE, its fair to say that OOH has never been more measurable. It is a leading audience measurement system globally that allows clients even greater granularity in evaluating their campaigns which gives them greater confidence in the medium. Combine that with QMS’ world first Attention study for OOH and continued investment into Neuroscience studies like this for GIO, clients are getting more sophisticated insights into understanding how OOH works and performs than ever before. At the same time, with digital playing such a significant role in QMS’ network, programmatic DOOH (PrDOOH) is rapidly evolving as a complementary layer to large-scale brand campaigns. It enables brands to enhance broad-reach activity with more targeted, data-driven executions, helping campaigns work more effectively across the entire marketing funnel. A great example of this is how QMS delivered its Olympic Games Network for partners that not only delivered huge reach but placed brands contextually next to relevant content that helped drive incredible results for a range of brands and categories. Digital Out of Home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? With the recent launch of MOVE, its fair to say that OOH has never been more measurable. It is a leading audience measurement system globally that allows clients even greater granularity in evaluating their campaigns which gives them greater confidence in the medium. Combine that with QMS’ world first Attention study for OOH and continued investment into Neuroscience studies like this for GIO, clients are getting more sophisticated insights into understanding how OOH works and performs than ever before. At the same time, with digital playing such a significant role in QMS’ network, programmatic DOOH (PrDOOH) is rapidly evolving as a complementary layer to large-scale brand campaigns. It enables brands to enhance broad-reach activity with more targeted, data-driven executions, helping campaigns work more effectively across the entire marketing funnel. A great example of this is how QMS delivered its Olympic Games Network for partners that not only delivered huge reach but placed brands contextually next to relevant content that helped drive incredible results for a range of brands and categories. Digital Out of Home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? With the recent launch of MOVE, its fair to say that OOH has never been more measurable. It is a leading audience measurement system globally that allows clients even greater granularity in evaluating their campaigns which gives them greater confidence in the medium. Combine that with QMS’ world first Attention study for OOH and continued investment into Neuroscience studies like this for GIO, clients are getting more sophisticated insights into understanding how OOH works and performs than ever before. At the same time, with digital playing such a significant role in QMS’ network, programmatic DOOH (PrDOOH) is rapidly evolving as a complementary layer to large-scale brand campaigns. It enables brands to enhance broad-reach activity with more targeted, data-driven executions, helping campaigns work more effectively across the entire marketing funnel. A great example of this is how QMS delivered its Olympic Games Network for partners that not only delivered huge reach but placed brands contextually next to relevant content that helped drive incredible results for a range of brands and categories.

Hanna Pritchard, NSW Agency Sales Director at QMS. Digital out-of-home is growing, but still faces measurement and attribution challenges. What’s the one question agency buyers ask most often about DOOH that you still struggle to answer convincingly? […]

roastbrief.us
Tue, Jun 9 at 4:23 PM
Permalink

WOO Congress 2026: “Without an alignment, tech platforms such as Vistar Media – could dominate media buying processes” (Invidis)

by Florian Rotberg: Global standards, shared best practices, and coordinated lobbying efforts are becoming essential. Without this alignment, there is a risk that technology platforms – such as T-Mobile's Vistar Media – could dominate media buying processes, effectively shifting power away from traditional agencies and media owners. […]

invidis.com
Tue, Jun 9 at 4:01 PM
Permalink

Monday, June 8 Mon, Jun 8

Czechia wins arbitration case against JCDecaux (Radio Prague International)

Czechia has won an international arbitration case brought by the French advertising company JCDecaux and will not have to pay damages of around CZK 550 million, the Finance Ministry announced on Sunday. The dispute concerned the termination of a contract for advertising space in the Prague metro between Prague's public transport company and JCDecaux's subsidiary Rencar. […]

english.radio.cz
Mon, Jun 8 at 11:10 PM
Permalink

Sunday, June 7 Sun, Jun 7

This website uses cookies. By continuing to use this website you agree to our use of cookies. Learn more.

I Understand

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.