Editors’ Picks

Stratacache lays off staff as tariff and memory costs rise (AVInteractive)

Stratacache has confirmed a round of layoffs as the global digital signage giant battles rising tariffs, supply chain disruption and surging memory prices. The privately held company has not disclosed how many staff have been let go or where they are based, but the cuts remain below the threshold that would trigger formal US redundancy notifications, according to the Drayton Daily News. […]

avinteractive.com
Thu, Mar 19 at 10:16 PM

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Samsung says it has kept digital signage crown for 17 years (The Korea Herald)

By Jeon Ji-woo. Samsung Electronics said Thursday it has maintained its No. 1 position in the global commercial display market for the 17th consecutive year, holding a 35.2 percent share with shipments of 2.5 million units. […]

koreaherald.com
Thu, Mar 19 at 10:13 PM

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DPAA’s Global Video Everywhere Summit 2026 will take place October 13 in NYC

NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its initial plans for this year’s Global Video Everywhere Summit set for October 13 at Pier 60 at Chelsea Piers in New York City. […]

dpaaglobal.com
Thu, Mar 19 at 10:11 PM

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Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

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Why a short-term out-of-home campaign is not worth it (Billboard Insider)

Kevin Gephart. Gephart OOH Sales Rule #37: “No Small Sale Goes Unpunished!” There are two main reasons advertisers want to buy a short-term out-of-home campaign: 1) They’re too small to afford anything else. […]

billboardinsider.com
Thu, Mar 19 at 7:37 PM

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STRATACACHE layoffs reflect mounting global pressures on digital signage (16:9)

by John Berkovich. The digital signage industry is beginning to feel the cumulative effects of several global pressures converging at the same time: rising tariffs, supply chain disruptions, memory component price spikes, and geopolitical instability tied to the ongoing conflict involving Iran. […]

sixteen-nine.net
Wed, Mar 18 at 7:44 PM

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Canadian OOH ad revenues grow 5.8% as mobility and experiences drive media exposure (16:9)

by John Berkovich. Canada’s out-of-home advertising sector continued its recovery and expansion in 2025, with industry revenues rising 5.8% year-over-year, according to the latest annual report from the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). […]

sixteen-nine.net
Wed, Mar 18 at 7:40 PM

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OUTFRONT 2025 results at a glance (Billboard Insider)

SignValue has prepared an infographic summarizing OUTFRONT’s 4Q 2025 financials. […]

billboardinsider.com
Wed, Mar 18 at 7:36 PM

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Australian OOH trade body launches the first mandatory, industry-wide audience measurement currency (Invidis)

by Valentin Klaß. Replacing Move 1.5, it is built on a model audience of 2.2 million synthetic individuals. Using real-world measurement data, the model replicates the movement and behavior patterns of these synthetic individuals throughout the year. […]

invidis.com
Wed, Mar 18 at 7:33 PM

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US out-of-home advertising revenue reaches record $9.46 billion (OAAA)

Out-of-home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters. Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024, signaling continued advertiser confidence and sustained demand for the medium. […]

oaaa.org
Tue, Mar 17 at 5:38 PM

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ISE’s 2026 show stats drill deep into who was there and why they made the trip (16:9)

by Dave Haynes. Trade show operators are sometimes a bit cagey about what facts and figures they make available once the events close, but when a show is on a roll, I guess there’s no real concern. More than 78% of attendees were from, surprise!, Europe, and Spaniards were by many multiples the biggest group, accounting for more than 30% of the total. […]

sixteen-nine.net
Tue, Mar 17 at 5:37 PM

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In-store media will be part of the agenda at the 2026 IAB Connected Commerce Summit April 14 in NYC

As commerce media shifts from growth to maturity, the 2026 IAB Connected Commerce Summit will focus on standards, frameworks, and operating models required to scale the next growth era. […]

iab.com · Promoted content
Tue, Mar 17 at 5:23 PM

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Phoenix emerges as hub for billboard and out-of-home advertising (National Today)

The Arizona city has become a center for the billboard and outdoor advertising industry, with major players and industry leaders based there. In the 1960s, Karl Eller transformed a Phoenix billboard company into Eller Outdoor, which later became part of Clear Channel Communications. William Levine also started Outdoor Systems in Phoenix, which was later sold to Arte Moreno and went public in 1996. […]

nationaltoday.com
Tue, Mar 17 at 5:22 PM

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SNA Displays and KEVANI deploy large-format DOOH display on luxury residential complex in Gardena, California

LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. […]

SNA Displays
Tue, Mar 17 at 4:55 PM

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Canadian OOH market grew 5.8% in 2025, fueled by digital formats (COMMB)

Digital OOH grew by 11.5%, strengthening its position as the dominant revenue engine of the sector. […]

hs-20209414.f.hubspotemail.net
Mon, Mar 16 at 11:11 PM

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