Small and medium-sized enterprises remain strong: Germany remains one of the least consolidated digital signage markets in the EMEA region. However, there are signs of a major shift – as demonstrated by the Top 5 integrators in the DACH region. Top 5 DACH Integrators: Cancom P.O.S. […]
Miles Hadfield, Co-op News digital editor: As country’s second-largest grocery retailer, Coop Norway operates approximately 1,200 grocery and home improvement stores. The extended agreement follows a pilot across 32 of Coop’s Obs hypermarkets, which ZetaDisplay sayid shows the effectiveness of retail media as “a powerful in-store communication and media channel”. […]
by John Berkovich. Media Port has selected Zetadisplay to provide the technology behind a major upgrade of the advertising network at Copenhagen Airport. The project will replace most of the airport’s existing media inventory with new digital displays beginning in January 2027. […]
Billboard Insider’s take: This email is spam from someone who doesn’t know what they are doing. .Block the sender and delete them. One of the worst side effects of the ai and email automation is the explosion of spam from dealmakers or lenders. […]
Jim Mclaughlin says you should also think about annual escalators: The question should not be will you accept short term business (every company should), but rather what term would you like to see on all contracts that your local salesperson brings in. My favorite, by far, is a 39 to 65 period deal with annual rate escalators. The compounding effect on revenue and occupancy is amazing over time. […]
Robert Andrews interviewed Dan Levi, CMO of Clear Channel Outdoor. The company launched its RADAR measurement platform nine years ago, which Levi described as a game changer for customer engagement. The platform was built to help marketers understand physical-world movement and behaviors, then connect those patterns to out-of-home advertising exposure. […]
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable? According to supermarkets, it’s a “real opportunity” that allows brands to connect directly with consumers. […]
Paul Skeldon: Generative AI is making it easier for retailers and brands to produce more advertising, more quickly and in more formats – yet new research suggests that the volume of creative being generated is increasing much faster than its quality. […]
Key findings: Americans frequently notice out-of-home (OOH) advertising: The most common responses were noticing OOH advertising several times a week (26%) and multiple times a day (21%), while just 3% say they never notice it. Billboards are the most noticed OOH format: More than two-thirds (68%) of Americans notice billboards, ahead of signs (59%), point-of-sale displays (31%) and posters (31%). […]
by Florian Rotberg: E-paper promises to transform in-store communication, but high costs and limited capabilities continue to slow adoption. In Singapore, supermarket chain Sheng Siong has found a surprisingly effective alternative: compact LCD displays that deliver many of the same benefits at a fraction of the complexity. […]
A particularly interesting development can already be observed across Asia. In addition to large ceiling-mounted displays, many QSR operators are introducing smaller digital menu screens directly on the counter beside the point of sale. These displays target a different customer interaction. […]
Toronto, ON — COMMB has officially launched the COMMB Insights Suite, marking the beginning of a phased rollout of strategy-first tools. The COMMB Insights Suite is a set of free-to-use tools designed to inform how Out-of-Home should be leveraged before entering COMMB’s ROADMAP planning tool. […]
JCDecaux SE (Euronext Paris: DEC), has launched its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising in the region. […]
Kevin Gephart: Ask the advertiser who wants to be up for four weeks how many other weeks this year they want business. The creative should be short-term — really, it should change minute by minute, hour by hour, because that’s how you address client needs — but the media choice and placement should be long-term, because the advertiser’s business is long-term too. […]
Ireland’s Out of Home (OOH) advertising market delivered a robust performance in the first half of the year, with strong growth across many of the country’s largest advertising sectors, according to WATCH, PML Group’s market intelligence resource. […]
