Editors’ Picks

How DOOH drove a 13% sales lift for a leading pasta sauce brand (Smartify)

By Chloe Coleman. Smartify's Digital Out-of-Home (DOOH) network played an important role in a leading national pasta sauce brand's 2025 campaign, contributing to a +12.99% lift in average sales per household, 1.8x the category norm, and demonstrating the power of targeted DOOH media in driving real, measurable purchases in a crowded grocery category. […]

blog.smartifymedia.com
Tue, Aug 18 at 12:10 AM

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LED and MicroLED displays are getting faster, better and cheaper (Invidis)

by Balthasar Mayer. In some respects, one could say Directview-LED is already a mature technology. But the major changes are not happening on the front surface. […]

invidis.com
Mon, Aug 17 at 8:42 PM

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Digital OOH to capture 76% of UK outdoor ad spend by 2031 (Invidis)

by John Berkovich: Digital out-of-home is expected to account for 76% of UK out-of-home advertising spending by 2031 as programmatic buying, audience data and measurement capabilities continue to develop, according to the latest IAB Compass report from IAB UK. Investment in DooH reached a record £964 million in 2025, representing 67% of total UK OoH advertising spend. […]

invidis.com
Mon, Aug 17 at 8:38 PM

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Better ROI, transparency and standardised measurement key to programmatic digital out-of-home adoption (Mi-3)

The latest IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report found agencies are transitioning from understanding the basics of pDOOH to demanding concrete evidence of its effectiveness and value. […]

mi-3.com.au
Mon, Aug 17 at 8:09 PM

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IAB Australia says programmatic DOOH is “entering a new phase of scrutiny” (AdNews)

Gai Le Roy, CEO of IAB Australia, said "The conversation has moved from 'explain it to me' to 'prove it to me'.” “Agencies have largely settled what programmatic out-of-home is and where it fits. What they want now is evidence of what it returns, how the tech is adding value, and how it works effectively alongside other digital inventory. […]

adnews.com.au
Mon, Aug 17 at 8:05 PM

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oOh!media has more cost cutting ahead (AdNews)

By Chris Pash.  oOh!media has delivered more than $10 million in annualised savings since CEO James Taylor joined the company eight months ago, and more is expected. Combined with the exit of retail media business Rio, which delivered $2 million in savings, and the reset of the New Zealand cost base following the Auckland Transport loss, the company has unlocked $12 million. […]

adnews.com.au
Mon, Aug 17 at 8:04 PM

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oOh!media earnings slump tests I Squared’s $900m takeover bet (Mediaweek)

By Tom Gosby. Revenue rose, but higher rents dragged earnings lower as oOh!media looks to a stronger third quarter. oOh!media has reported a sharp fall in first-half earnings as higher rents on new advertising contracts weighed on margins, complicating the picture ahead of its proposed near-$900 million takeover by I Squared Capital. […]

mediaweek.com.au
Mon, Aug 17 at 8:02 PM

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National frozen pizza brand drives a 14.57% lift in purchase intent with DOOH (Smartify)

By Debbie Williams. Smartify's Digital Out-of-Home (DOOH) network helped power a leading national frozen pizza brand's summer campaign, contributing to a +14.57% lift in purchase intent and a +12.52% lift in brand favorability, both far outpacing food and beverage category benchmarks and reinforcing the power of place-based DOOH media in moving consumers from awareness to action. […]

blog.smartifymedia.com
Mon, Aug 17 at 12:17 AM

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Canada: Transit and place-based lead substantial out-of-home ad revenue growth in Q2 2026

Toronto, ON — Canadian Out-of-Home advertising revenue reached $259.0 million in the second quarter of 2026, an increase of $45.2 million or 21.1% reported in the second quarter of 2025. Every reporting category recorded year over year growth. […]

COMMB · Promoted content
Mon, Aug 17 at 12:14 AM

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Link Media Outdoor revenues up 3% in 2Q 2026 (Billboard Insider)

SignValue’s take: Muted revenue growth but a nice increase in cashflow, although it should be kept in mind that most of the cashflow increase comes from a one-time change in an accounting standard. Revenue and cashflow growth occured despite the fact that Link Media finished the quarter with 100 fewer faces. Link Media and Lamar periodically cull their underperforming faces. […]

billboardinsider.com
Mon, Aug 17 at 12:10 AM

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oOh!media posts 11% fall in half-year profit amid weak billboard demand (Capital Brief)

Advertising company oOh!media posted $15.4 million in underlying net profit after tax for the six months ended 30 June, down 11.1% year on year. […]

capitalbrief.com
Sun, Aug 16 at 9:44 PM

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oOh!media 1H26 slides: revenue rises but margins compress amid mix shift (Investing)

Australian out-of-home advertising company oOh!media (ASX:OML) presented its first-half 2026 results on August 17, delivering a mixed performance that showed modest revenue growth but significant margin compression. […]

investing.com
Sun, Aug 16 at 9:10 PM

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Ahead of the takeover, oOh!media posts subdued’ revenue in first half of 2026 (AdNews)

Private equity group I Squared Capital is taking over oOh!media in a deal valuing the outdoor media player at $1.04 billion. oOh! reported revenue up 1.4% to $340.87 million in the half year to June. […]

adnews.com.au
Sun, Aug 16 at 9:04 PM

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Palmer Digital Group (PDG) selected as supplier of outdoor digital menu boards for Burger King restaurants across the U.S. and Canada (Invidis)

The deal opens the company’s technology to a network of approximately 6,000 restaurants. Under the agreement, Burger King operators can purchase PDG’s single- and triple-panel outdoor digital menu board systems as part of drive-thru modernization projects. The Burger King systems will use 49-inch LG outdoor displays integrated into PDG’s modular outdoor enclosures. […]

invidis.com
Sat, Aug 15 at 6:43 PM

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Pros and cons of having an equity fund as a business partner (Billboard Insider)

Trailhead Media CEO John Murrow. Trailhead Media is backed by Viking Global Investors. Having Viking is a partner has been really good for us. […]

billboardinsider.com
Sat, Aug 15 at 6:40 PM

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