By Alex Marks, Posterscope. The dual screen relationship between social media and TV has long been understood, but our recent study ‘The Point of Social’ highlights that one of the most under used media channel partnerships is actually OOH and social, and this is particularly true in a retail environment. […]
by Balthasar Mayer: Prime Minister Péter Magyar’s government is continuing its post-Orbán reform agenda in Hungary. Following the 2026 ban on “hateful political advertising,” the new law prohibits advertising structures larger than 15 square meters in public spaces. Operators must remove existing installations at their own expense. […]
Solid revenue momentum +5.7% organic growth in H1, revenue at €1,953.9m +5.7% organic growth in Q2, above our expectations +14.5% organic digital growth in H1, digital 42.8% of Group revenue +30.9% organic programmatic growth in H1, 12.3% of digital revenue Strong financial performance +16.8% Operating Margin at €359.0m, 18.4% of the revenue, up 190bps yoy +53.5% recurring EBIT at €136.2m +84.7% Net Income Group share at €140.1m, +23.3% excl. […]
CRI to deploy approximately 1,600 digital display and IPTV endpoints throughout the new venue. LOUISVILLE, Ky -- Creative Realities, Inc. has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium, an enclosed venue under construction in Nashville. […]
The portfolio includes digital and traditional bulletin displays serving growing communities throughout the state. As part of the transaction, Harkey Media and Media Choice have also agreed to collaborate on select development opportunities in the region. Media Choice will continue to operate independently and maintain a strong presence in the outdoor advertising industry. […]
The sporting goods and outdoor recreation retailer has launched Academy Retail Media (ARM) in an effort to create more relevant customer experiences and measurable growth opportunities for advertisers. The network enables brands to reach verified Academy customers across onsite, in-app, and off-site channels and connect media exposure to online and in-store sales. […]
Submissions should include compelling case materials & written briefs that showcase both creative excellence and business impact. Video submissions are encouraged along with high resolution photos. Campaign Eligibility Dates: August 2025 to August 2026. […]
Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels to reach audiences London, July 30, 2026: The Advertising Association and WARC have today published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion. […]
by Florian Rotberg. Infrastructure investors I Squared Capital and Infravia Capital Partners are preparing to take control of Ströer. If the deal goes ahead, Germany's largest out-of-home media company could face a strategic refocusing on its core advertising business. […]
by Balthasar Mayer. LCD displays are a mature technology, yet their capabilities are still being pushed. MicroRGB highlights ongoing innovation in the premium segment, and the first models made their way into the digital signage market. […]
by Valentin Klaß. The synchronized displays showed a single message: “Shame on you, Google.” Blacksheep aimed the protest at what it calls unjustified advertising costs charged by Google. […]
Kevin Gephart. There are very limited times when a short-term contract makes sense. But before agreeing to one, ask yourself an important question: Am I creating a customer relationship, or just creating another sales call a few months from now? […]
by Florian Rotberg. The European digital signage market is undergoing consolidation. The Top 25 ranking of digital signage companies highlights a shift toward scalability and managed service platforms on a global level. […]
by Luis Rijo. Two studies released at the Sydney summit show AI entering the shopping journey for six in 10 Australians while inconsistent network metrics keep advertiser confidence in check. IAB Australia today published video of the research session that opened its Commerce & Retail Media Summit, putting the detail of two studies presented on 7 July 2026 into general circulation. […]
by Luis Rijo. IAB Australia today published the recording of a session in which Mars United Commerce and Tenet Advisory told the Sydney summit that retail media spending has outrun the industry's ability to prove what it delivers, with the local market valued at just over $2 billion and projected to double by 2030. […]
