Chris Brooklier, The Current. Even though WARC projects that retail media will eclipse traditional TV and connected TV ad spend in 2026, retail media leaders are working through major measurement issues. The Current spoke with nine executives to understand why measurement has broken down and what it will take to rebuild it. […]
By Bogdan Savonea, CEO & Co-Founder, Blindspot: CPM was never the right metric for this channel. Our inherited media metrics come from one-to-one environments. One user, one device, one impression. […]
By Kiri Masters, Commerce Media Columnist, The Drum. At its third annual ‘Infronts’ event, the home improvement retailer’s retail media network, Orange Apron Media, made an unusual choice: letting the merchandising team be the stars of the show. Whether the merchant-first, self-serve-first model translates to an immediate bump in advertising revenue is an open question. […]
Accounting Technologist Liz Scott. Often the financial reality is hidden — the lease terms, the actual occupancy, the per-board costs. Meanwhile, the board down the street that’s harder to see, set back a bit, less impressive visually? […]
Now in its second year, the show handed out six awards on April 16 at the IBO Spring Conference in New Orleans, recognizing OOH media companies constructing the most creative campaigns of the year. Work that stopped people. Work that actually served the clients who paid for it. […]
Use code dss2026-dspulse to receive 30% off your ticket. To register, click here. The Digital Signage Summit 2026 brings together the digital out-of-home industry leaders , from technology providers and system integrators to brands and strategy teams. […]
by Antonia Hamberger. Ströer founder Udo Müller is tightening control at the top, pushing toward a faster, more platform-driven future. Ströer has announced a significant restructuring of its Management Board, marked by the early departure of Co-CEO Christian Schmalzl, who stepped down from his mandate on March 31, 2026. […]
On February 11, 2026. Verde Outdoor sued the sellers on multiple counts which total more than $50 million for fraud, racketeering, conspiracy, breach of agreement and breach of duties. The lawsuit alleges that the Sellers advanced money through direct and indirect affiliates (e.g. […]
by Florian Rotberg. Less elegant, but far more scalable, are offerings from China’s globally active hyperscalers. These companies are investing heavily in data centers across Southeast Asia. […]
In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. […]
by Antonia Hamberger. Åhléns joins Visual Art’s retail media network. The department store chain adds screens in around 50 locations, bringing the network closer to becoming Sweden’s first nationwide offering. […]
QMS has converted 50 static panels to digital across its City of Sydney street furniture network, taking the total to 600 digital screens spanning the CBD, The Rocks, Surry Hills, Darlinghurst, Haymarket and inner-city suburbs including Potts Point, Woolloomooloo, Zetland and Alexandria. […]
By Chris Gadek: The Eight-Year Stagnation. The core claim: ad market flat outside top five platforms since 2018. WARC Media, "2024 and the curious case of the two-paced ad market,"James McDonald, 2024, warc.com/newsandopinion. […]
Ahead of Prism's official launch, Polygon is running a pre-launch competition from Monday, 13 April to Monday, 4 May, giving SMEs the chance to win their share of R200 000 in digital billboard media — and step onto a channel typically reserved for big brands, says the network. […]
By Sam Bradley: EMarketer forecasts place overall brand spending on U.S. OOH at $11.28 billion, 42.3% of which will be spent on digital inventory. The World Cup is a spur to investment, with this year’s estimate a 6.2% increase over 2025; growth in 2027 is expected to slow to 4.4%. […]
