Editors’ Picks

UK ad spend grew to £46.7bn in 2025, OOH up 2.3%, retail media up 17.5%: WARC

The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels London, April 30, 2026: The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. […]

Editorial · Promoted content
Thu, Apr 30 at 11:04 PM

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How AI is used in OOH advertising and in retail media (EMARKETER)

by EMARKETER Editors and Christopher Wood. AI is addressing one of OOH's longstanding challenges: proving that physical ads drive measurable business outcomes. AI-powered attribution tools now measure foot traffic, retail lift, and conversions, giving OOH credibility among performance marketers, according to OAAA President and CEO Anna Bager in an October 2025 EMARKETER interview. […]

emarketer.com
Thu, Apr 30 at 11:02 PM

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Key legal issues facing the US OOH industry, Part 2: Acquisitions and leases (Billboard insider)

Rothfelder and Falick. What lease issues are you seeing litigated most often right now? Mike Falick: Rights of first refusal and their enforceability. […]

billboardinsider.com
Thu, Apr 30 at 5:14 PM

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Digital sign manufacturer MWE’s guide for buyers (DSToday)

How to Tell If a Digital Signage Manufacturer Is Actually Legit — A Buyer's Due Diligence Framework. How do you separate the real manufacturers from the trading companies with a logo? This isn't a rhetorical question. […]

digitalsignagetoday.com · Promoted content
Thu, Apr 30 at 4:57 PM

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Samsung releases mini version of its 3D screen for retail shelves (Invidis)

The new 32-inch version brings Samsung’s glasses-free 3D-style technology to shelves, counters and other compact commercial environments. The display supports both portrait and landscape orientation and integrates with Samsung’s SmartThings Pro and MagicInfo platforms for content management and remote monitoring. […]

invidis.com · Promoted content
Thu, Apr 30 at 4:40 PM

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The ‘opportunistic’ takeover bid for oOh!media (AdNews)

By Chris Pash. The takeover bid for oOh!media by Pacific Equity Partners is more of an opening bid than a final pitch despite an alluring offer of a big premium to the outdoor media player’s recent share price. The unsolicited offer at $1.40 a share in cash, valuing the company at $747 million, sent oOh!’s share price soaring up to 40% before closing at $1.13. […]

adnews.com.au
Wed, Apr 29 at 10:57 PM

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Did we overcook in-store retail media measurement? (Retail Media Breakfast Club)

Kiri Masters: The panelists' thesis was: digital in-store has borrowed its measurement model from online media, chasing one-to-one attribution in an environment where it doesn't fit. The result is that most in-store digital investments are stuck in test budgets, never graduating to annualized spend. Here's what stood out from the conversation. […]

retailmediabreakfastclub.com
Wed, Apr 29 at 10:51 PM

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Electronics retailer Mediamarkt-Saturn expands its in-store media network to eight European markets (Retail Detail)

Starting May 1, Mediamarkt-Saturn will also connect Belgium, Luxembourg, and Hungary to its European retail media network. This will expand advertising opportunities to eight European markets. Mediamarkt-Saturn launched its retail media offering last year in Germany and Spain. […]

retaildetail.eu
Wed, Apr 29 at 10:45 PM

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In retail, shelf space is merging with screen space (ADWEEK)

By Elizabeth Marsten, vice president, innovation and growth, commerce media at Tinuiti. It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end caps, shelf talkers, tear-pad coupons, and demos, while retail media lived online with sponsored products, display, and paid social ads. […]

adweek.com
Wed, Apr 29 at 10:22 PM

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Frankfurt opens first terminal with built-in DOOH ad network (Invidis)

With the opening of Fraport's Terminal 3, Media Frankfurt delivers one of Germany’s most densely integrated airport media networks: 2,500 square meters of ad space designed digital-first from the ground up. […]

invidis.com
Wed, Apr 29 at 10:15 PM

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QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council (Mediaweek)

IAB Australia has appointed Michael Whiteside and Jacqueline Ingram as co-chairs of its Digital Out of Home (DOOH) Council, replacing Brad Palmer and James Lambert after two years in the role. Whiteside is QMS National Sales Director, Advanced Trading, while Ingram is National Head of Client Development, Advanced DOOH at WPP Media. […]

mediaweek.com.au
Wed, Apr 29 at 12:10 AM

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Pacific Equity Partners makes unsolicited $747million bid for Australian OOH ad operator oOh!media (Financial Standard)

By Riddhima Talwani. Pacific Equity Partners (PEP) has made an unsolicited takeover bid to acquire oOh!media for $1.40 per share. That is a premium of 64.7% from its last closing prices of $0.85 and values the media firm at around $747million. […]

financialstandard.com.au
Tue, Apr 28 at 11:35 PM

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Ooh!Media set for valuation battle following $750m takeover bid (BandT)

Tom Fogden. When PEP began its overture to oOh!’s shareholders, it reportedly found a base willing to listen at that price. But the board isn’t convinced. […]

bandt.com.au
Tue, Apr 28 at 11:08 PM

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Private equity house PEP launches takeover bid for Ooh Media (Mumbrella)

Tim Burrowes: Ooh Media may be about to leave the ASX, with the outdoor media company informing the market this morning that Pacific Equity Partners has made an offer to buy the company. The bid comes three months after Nine completed the purchase of one of Ooh Media’s biggest rivals QMS. […]

mumbrella.com.au
Tue, Apr 28 at 11:04 PM

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The untapped media value of your storefront (and why it matters in 2026) (Smartify Media)

By Debbie Williams. For many business storefront owners, attracting new customers feels harder than ever. Online ads, social media, and promotions are still important, but they’re also crowded, expensive, and easy to ignore. […]

blog.smartifymedia.com
Tue, Apr 28 at 11:02 PM

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