Editors’ Picks

UK’s OOH ad industry reports highest ever annual revenue of £1.44bn In 2025 (Outsmart)

Outsmart, the trade body for the Out of Home (OOH) advertising industry reports that OOH revenue for year-end 2025 saw growth of +2.6% year-on-year with total revenues of £1.44bn, the highest ever. Given the challenging macro-economic backdrop, this is a strong result. The figures, collated by PwC, show Digital Out of Home (DOOH) grew +3.2% and Classic Out of Home was up +1,3%. […]

outsmart.org.uk
Wed, Feb 25 at 10:52 PM

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Australian OOH industry reports an increase of 11.43% in net media revenue in 2025 (Mi-3)

According to the Outdoor Media Association (OMA), the industry's net media revenue rose to $1.449 billion in 2025, up from $1.3bn in 2024. Revenue from Digital Out of Home (DOOH) accounted for 76.6% of the total net revenue, marking an increase from 74.9% in 2024. […]

mi-3.com.au
Wed, Feb 25 at 10:35 PM

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Australia’s OOH revenue defies soft ad market to hit $1.44 billion in 2025 (Mediaweek)

by Duane Hatherly. The numbers paint a picture of a sector that actively takes a larger slice of agency media spend. The industry recorded an 11.43% total increase in net media revenue over the 12-month period. […]

mediaweek.com.au
Wed, Feb 25 at 10:33 PM

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OUTFRONT Media fourth quarter and full year 2025 results (PRNewswire)

Reported revenues of $1,831.7 million increased $0.8 million for the year December 31, 2025, as compared to the same prior-year period. Total operating expenses of $918.5 million decreased $30.5 million, or 3.2%, due primarily to lost billboards, the impact of the Transaction, and lower variable billboard property leases, partially offset by higher guaranteed minimum annual payments to the MTA. […]

prnewswire.com
Wed, Feb 25 at 10:32 PM

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Lamar resumes M&As, and the addition of 500 digital billboards in 2025 is paying off (Billboard Insider)

Lamar’s digital revenues increased 7% in 2025 although digital revenues made a much larger contribution to Lamar’s total revenue gain. Static billboard revenues grew 1% and transit revenue declined 4%. […]

billboardinsider.com
Wed, Feb 25 at 7:16 PM

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Trison continues expansion with the acquisition of German integrator Infrastor (Invidis)

The expansion follows a series of recent acquisitions in Spain, France, the United Kingdom, and the United States. By acquiring Infrastor, Trison gains deep local expertise in one of Europe’s most technologically advanced markets. The company now operates 23 offices in 15 countries and delivers 6,500 projects annually across more than 100 countries. […]

invidis.com
Wed, Feb 25 at 7:14 PM

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Billboard Insider’s updated contractor list 2026

We’ve sorted the list by state and have put the contractors who are active in every state first. […]

billboardinsider.com
Wed, Feb 25 at 7:13 PM

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EuroShop 2026: Miami-based Outform shows how it blends design and digital signage (invidis)

With an in‑house digital signage creative team and their own CMS platform, the company understands the operational realities of the point of sale – from content strategy to hardware lifecycle to maintenance demands. This depth rarely exists in traditional agencies that often approach digital as an afterthought. […]

invidis.com
Wed, Feb 25 at 12:10 AM

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The future of retail media depends on full-funnel measurement (AdExchanger)

Harvey Ma, VP & GM of Sam’s Club Member Access Platform. Confidence in measurement has not kept pace with the rapid expansion of retail media networks. No single metric or model can answer every measurement question. […]

adexchanger.com
Tue, Feb 24 at 10:30 PM

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Euroshop 2026: Positive mood among digital signage providers despite tight retail budgets (Invidis)

by Florian Rotberg. Retailers know they need to keep investing, even if budgets remain tight. The strongest momentum is coming from Retail Media Network (RMN) projects. […]

invidis.com
Tue, Feb 24 at 10:00 PM

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Panasonic hands over consumer TV business to Skyworth, cementing Chinese control of TV industry (16:9)

The long decline of Japanese dominance in the global TV market is nearing its conclusion. For decades, companies like Sony, Panasonic, and Sharp defined ... […]

sixteen-nine.net
Tue, Feb 24 at 9:58 PM

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As its consumer TV segment moves into Chinese hands, Panasonic Connect’s professional displays and projectors remain fully unaffected (Invidis)

by Florian Rotberg. The long decline of Japanese dominance in the global TV market is nearing its conclusion. For decades, companies like Sony, Panasonic, and Sharp defined the benchmark for consumer displays, shaping the industry throughout the 1980s and 1990s. […]

invidis.com
Tue, Feb 24 at 9:57 PM

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Sharp to shut down its Kameyama LCD plant after Foxconn sale talks collapse (16:9)

by John Berkovich. Sharp Corp. plans to halt production at its Kameyama No. […]

sixteen-nine.net
Tue, Feb 24 at 9:55 PM

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Digital out-of-home advertising has a measurement story. Does your media plan? (Smartify)

By Chloe Coleman. The measurement tools are real, the inventory quality gap is wider than most plans account for, and the agencies winning on DOOH right now know the difference. This post breaks down what's changed, what still matters, and how to make the case to clients who are still on the fence. […]

blog.smartifymedia.com · Promoted content
Tue, Feb 24 at 9:52 PM

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Ipsos promises to solve the decades-long problem of measurement in OOH advertising (Billboard Insider)

David Strnad, Chief Product Officer – OOH, Ipsos. The next era of OOH won’t be won by the fastest raw data feed. It will be won by the most credible currency: calibrated, explainable, people-based, and ready for the way the real world works. […]

billboardinsider.com · Promoted content
Tue, Feb 24 at 9:45 PM

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