The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable? According to supermarkets, it’s a “real opportunity” that allows brands to connect directly with consumers. […]
Paul Skeldon: Generative AI is making it easier for retailers and brands to produce more advertising, more quickly and in more formats – yet new research suggests that the volume of creative being generated is increasing much faster than its quality. […]
Key findings: Americans frequently notice out-of-home (OOH) advertising: The most common responses were noticing OOH advertising several times a week (26%) and multiple times a day (21%), while just 3% say they never notice it. Billboards are the most noticed OOH format: More than two-thirds (68%) of Americans notice billboards, ahead of signs (59%), point-of-sale displays (31%) and posters (31%). […]
by Florian Rotberg: E-paper promises to transform in-store communication, but high costs and limited capabilities continue to slow adoption. In Singapore, supermarket chain Sheng Siong has found a surprisingly effective alternative: compact LCD displays that deliver many of the same benefits at a fraction of the complexity. […]
A particularly interesting development can already be observed across Asia. In addition to large ceiling-mounted displays, many QSR operators are introducing smaller digital menu screens directly on the counter beside the point of sale. These displays target a different customer interaction. […]
Toronto, ON — COMMB has officially launched the COMMB Insights Suite, marking the beginning of a phased rollout of strategy-first tools. The COMMB Insights Suite is a set of free-to-use tools designed to inform how Out-of-Home should be leveraged before entering COMMB’s ROADMAP planning tool. […]
JCDecaux SE (Euronext Paris: DEC), has launched its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising in the region. […]
Kevin Gephart: Ask the advertiser who wants to be up for four weeks how many other weeks this year they want business. The creative should be short-term — really, it should change minute by minute, hour by hour, because that’s how you address client needs — but the media choice and placement should be long-term, because the advertiser’s business is long-term too. […]
Ireland’s Out of Home (OOH) advertising market delivered a robust performance in the first half of the year, with strong growth across many of the country’s largest advertising sectors, according to WATCH, PML Group’s market intelligence resource. […]
Coca-Cola has launched a real-time digital out-of-home (DOOH) campaign in Singapore that brings the excitement of live football to city streets. The campaign uses real-time content updates across digital outdoor screens to reflect live football moments, enabling fans to experience key match developments as they unfold. […]
by Florian Rotberg. The first half of 2026 has delivered more drama, disruption and opportunity than many expected. From the collapse of one of the industry’s largest players to accelerating market consolidation and rising cybersecurity concerns, digital signage continues to evolve at remarkable speed. […]
by Florian Rotberg. Singapore | AI dominates every digital signage roadmap in 2026, but the industry still avoids four uncomfortable questions: security, sustainability, governance, and cost. As AI moves from innovation showcase to operational reality, vendors and customers must address the risks, responsibilities, and business models that will determine its long-term success. […]
by Florian Rotberg. Singapore | Chinese AI providers are launching a price offensive that could reshape the global AI market. With Western enterprise customers reporting savings of up to 90% and digital signage vendors increasingly embedding AI into their platforms, low-cost Chinese models are becoming impossible to ignore. […]
The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet. […]
by Florian Rotberg. The city combines strong consumer spending, modern retail destinations and a growing appetite for digital customer experiences. From premium malls and transit hubs to new mixed-use developments, screens have become an integral part of the urban landscape. […]
