Editors’ Picks

DPAA announces Leading Women in Digital Media winners with a real marketer and a real housewife

Erin Lichy, The Real Housewives of New York City Star and Founder & CMO of Mezcalum to Host Annual Awards from WE.DOOH™ - DPAA’s Women’s Empowerment Initiative as conference is entitled “Real Connections”  New York, NY – October 12, 2026 – DPAA has unveiled the winners of the 2026 Leading Women in Digital Media Awards, to be hosted by The Real Housewives of New York City star Erin Lichy, CMO and co-founder of Mezcalum and founder of interior design firm Erin’s Studio. […]

DPAA · Promoted content
Mon, Oct 12 at 12:10 AM

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Samsung puts cybersecurity of digital signage systems and trust on the agenda (Invidis)

by Florian Rotberg. Cybersecurity is rapidly becoming the defining challenge for the digital signage industry, as AI, regulation, and growing attack surfaces force vendors and users to rethink security from the ground up. With its upcoming In:Security 2026 conference, Samsung aims to drive the conversation beyond technology and toward the industry's most valuable asset: trust. […]

invidis.com
Sun, Oct 11 at 9:10 PM

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Retail media’s next growth area is brands that don’t even sell in store (The Grocer)

Deni Petrova. Retail media remains the runaway darling of global advertising. UK investment grew 17.9% year on year in Q1 2026. […]

thegrocer.co.uk
Sun, Oct 11 at 9:08 PM

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New billboard tax threat, and other highlights from Day 2 of the Independent Billboard Operator Conference (Billboard Insider)

Richard Rothfelder, Rothfelder Law Group: “Many states will look at a billboard, determine that it’s an interest in real property, and try to tax it accordingly. You’re going to see more and more of this.” Why cities are coming for billboards: “The federal government pushes the cost of doing business to the states, and the states in turn pass unfunded mandates on to the cities. […]

billboardinsider.com
Sun, Oct 11 at 9:08 PM

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Highlights from the AV Sustainability Summit (AVInteractive)

By Caroline Hayes. Tackling sustainability has become an international talking point but the AV industry has been thwarted by a lack of direction and uncertainty about how a sustainable business model can be a financially rewarding one. These issues were discussed at the AV Sustainability Summit. […]

avinteractive.com
Sun, Oct 11 at 9:07 PM

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Tesco Media unveils new ad platform, shoppable formats and smarter in-store media (Grocery Trader)

At the centre of Tesco Media’s announcements is Ad Manager, a new client-facing platform designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. The self-service platform gives advertisers greater control and transparency over how they work with Tesco Media, while helping them turn customer insight into action with less complexity. […]

grocerytrader.co.uk
Sun, Oct 11 at 8:35 PM

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In-store media provider Mood Media has a new CEO: Roy Kosuge (CityBiz)

The appointment comes as the global in-store experience provider focuses on expanding its technology-enabled services and driving profitable growth. Kosuge succeeds Malcolm McRoberts, who has led Mood Media since 2021. McRoberts will remain with the company as a senior advisor and member of its board of directors, supporting the leadership transition and the company’s continued development. […]

citybiz.co
Sun, Oct 11 at 8:34 PM

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Global ad spend surges 11.9% to $1.34trn this year despite consumer caution; retail media to grow 14.3% to $202.1bn, DOOH to grow 13.7% to $21.7bn: WARC

Social media is expected to record the strongest growth up 21.3% to $394.6bn VOD (15.1%), retail media (14.3%), search (14.2%) and digital OOH (13.7%) are all set for double-digit increases Technology and electronics (20.7%), travel and transport (19.3%) and automotive (17.8%) to be fastest growing product categories Ad spend growth in 2027 expected to moderate (8.4%) to $1.46trn. […]

WARC
Thu, Oct 8 at 11:18 PM

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DPAA Summit: Retail and travel brands drive awareness, outcomes, by marrying digital and real-world connections

On October 13 in NYC at 14th Annual DPAA Global Video Everywhere Summit, American Eagle Outfitters and Expedia Group CMOs to address how to reconcile digital and physical, AI and IRL NEW YORK – October 8, 2026 – The theme of the 14th annual DPAA Global Video Everywhere Summit – the biggest one-day media and marketing industry event of the year, held October 13, 2026, in NYC – is Real Connections, and in a very digital world, one challenge successful brands are meeting head-on is how to take advantage of tech innovation while making meaningful connections to consumers  in real life (IRL). […]

DPAA · Promoted content
Thu, Oct 8 at 11:03 PM

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What OAAA is doing to grow programmatic’s share of OOH and automate the ad sales workflow (AdExchanger)

By Anthony Vargas. To help foster the next stage of DOOH’s growth, the OAAA launched its Programmatic & Automation Center of Excellence two weeks ago, with four main pillars of focus: standardization and optimization, workflow automation and agentic AI, understanding reporting and attribution requirements and omnichannel and retail media. […]

adexchanger.com
Thu, Oct 8 at 10:45 PM

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OAAA launches Technical Advisory Council to accelerate OOH automation and integration

The TAC’s remit spans the full OOH business, from static and digital inventory to direct and programmatic transactions. The Council will focus on the technical infrastructure that powers OOH campaigns, including how inventory is defined, how orders move between systems, and how delivery and performance are reported. […]

oaaa.org · Promoted content
Thu, Oct 8 at 10:39 PM

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“Bankers don’t know s** t about billboard values,” and other highlights from Day 1 of the Independent Billboard Operators Conference in Phoenix (Billboard Insider)

Sheldon Silverman, Founder & CEO of LMI Advisory Group on OOH’s share of spend: “Out of home always sits right at about the 5% window. There are some countries that do a little bit more, but when you look at it in aggregate, it’s 5%.” On the measurement problem: “The fundamental piece that our industry has not been able to overcome is the measurement side of it. […]

billboardinsider.com
Thu, Oct 8 at 10:24 PM

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Clear Channel Outdoor sale: final regulatory hurdle cleared (Invidis)

by Valentin Klaß: The sale of a U.S. billboard company to an arm of an Abu Dhabi sovereign wealth fund is close to completion. Its shares will soon stop trading. […]

invidis.com
Thu, Oct 8 at 12:10 AM

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Clear Channel Outdoor receives CFIUS clearance for acquisition by Mubadala Capital (PRNewswire)

Transaction Expected to Close on or about October 14, 2026 SAN ANTONIO, Oct. 7, 2026 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has received clearance from the Committee on Foreign Investment in the United States ("CFIUS") in connection with the Company's pending acquisition by Mubadala Capital (the "Merger"). […]

prnewswire.com
Wed, Oct 7 at 7:31 PM

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Technology has hurt the other forms of media but it created an upside for OOH advertising (Billboard Insider)

Technology is the friend of out of home. Technology makes digital billboards possible. This enables the out of home industry to get 8 times as many ad spots out of an existing billboard plant. […]

billboardinsider.com
Wed, Oct 7 at 3:39 PM

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