by Florian Rotberg. India is one of the world's most dynamic out-of-home advertising markets. Rapid urbanization, growing mobility, and a thriving consumer economy have turned billboards and digital screens into powerful advertising channels. […]
The half-day conference will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia. From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH. […]
Jean-Yves Courtial: Covering the management of 2,200 bus shelters (including 1,710 analog and digital advertising faces of 2 m²), the agreement remains subject to formal approval by the Hamburg Parliament, expected in September. […]
Megan Bogatzki, head of programmatic, Zoom Media: “Programmatic’s ability to automate buying while applying specific targeting parameters has been one of the key growth drivers for omnichannel budgets into DOOH. By focusing on audience-first planning models, advertisers can keep momentum, achieving both scale and precision, rather than defaulting to screen or hyper location-based approaches. […]
By Julia Di Paola. Leading retail media networks are increasingly evaluating how first-party signals such as loyalty, transaction, and store traffic data can support targeting, optimization, and measurement. Photo courtesy Broadsign Retailers across Canada are transforming stores into dynamic media networks, unlocking powerful new revenue streams and reimagining shopper engagement. […]
In most markets, parks and environmental interests are more often associated with billboard opposition than billboard development. the proposal also reflects a broader macro trend: government agencies are looking for new sources of capital. Advertising rights on public property can create recurring revenue without relying on taxes or debt. […]
40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. […]
Iulia Popescu, AVIXA: In the LED world, a successful installation starts with proper project specification. A well-executed installation directly impacts image quality, equipment lifespan, and the end-user experience. Whether for retail, events, corporate environments, or digital signage, here are eight key aspects that should not be overlooked. […]
Sphere Entertainment Co wants at least 10 Spheres to be either in operation or under construction within five to six years. The company’s chief executive and executive chairman, James Dolan, said in an earnings conference call at the end of last month: “As many as I can build, I’m going to build. “The capital is there. […]
by Valentin Klaß. After months of competing bids, US infrastructure investor I Squared Capital has secured Australian out-of-home operator oOh!Media. The firm is also rumored to be eyeing a stake in Germany's Ströer. […]
For an out-of-home and digital signage audience, the story is notable less for the basketball intrigue and more for the fact that a major LED display and scoreboard manufacturer — a company whose products are fixtures at NBA, NFL and college venues nationwide — has been named as a vehicle in an alleged salary-cap workaround. […]
Chief Financial Officer Elad Tzubery said CTV spend grew 56% year over year to $17.7 million, while digital out-of-home spend increased 45% to $87.7 million. Retail media spend rose 60% to $59.4 million. Outmax spend increased 136% year over year on a pro forma basis, according to the company. […]
American private equity firm I Squared has won the bidding war for Australian out-of-home giant oOh!Media. The Florida-headquartered company, which typically invests in energy, transport and data centre infrastructure, had a bid of $1.70 per share for oOh!Media accepted, which values the company $898 million, with an enterprise value just above $1 billion. […]
By Chris Pash. Private equity group I Squared Capital is taking over oOh!media in a deal valuing the outdoor media player at $1.04 billion. oOh!media had been circled by private equity firms looking for a bargain. […]
By Max Harrison-Caldwell, News Reporter. The ads have become the physical manifestation of the AI boom, plastered across Muni buses, BART station walls, and the famously incomprehensible highway billboards on U.S. 101. […]
