Florian Rotberg describes five trends that will have a lasting impact on the digital signage market. After all, what was long considered a relatively stable growth industry must now adapt to constant disruption. […]
By Donna M. Mitchell: Revenue from billboard advertising and related contracts will collateralize $765.1 million in asset-backed securities (ABS), from manager AOA Management. Adams Outdoor Advertising, 2026-1, will sell the notes through three tranches of notes that have an anticipated repayment (ARD) date of July 2031 and a final maturity date of July 2056. […]
The assets include 26 digital displays in addition to hundreds of static faces throughout Louisiana. Terms of the deal were not disclosed. “Our family has operated our business in Louisiana for over 50 years. […]
by John Berkovich: For the quarterfinals and the semifinals of the World Cup, let’s focus on the big LED display technology of the venues hosting those games. We use both stadium names: The “real” name and the name given for the time of the world cup due to the rigid sponsoring rules. […]
The findings suggest advertisers can no longer rely on individual channels to deliver full-funnel performance. They also raise questions about whether traditional approaches to effectiveness measurement are keeping pace with modern media strategies. "Our benchmark data shows that the traditional idea of the marketing funnel is becoming far less predictable," said Alistair Hill, CEO at On Device. […]
The Digital Signage Federation launched the Pixel Awards, a new annual program honoring digital signage projects, people and innovations. The inaugural ceremony takes place Sept. 17, 2026, during the DSF Mix and Mingle at Filoli Gardens in Woodside, California. […]
by Valentin Klaß. Retail group Euronics Italia is launching its own Retail Media Network. For programmatic sales, the company chose Framen as its partner. […]
70% of our readers use Quickbooks to keep financials. 21% use another system. 6% use a bookkeeper. […]
This year’s report drew on over 100 individual responses covering 85 unique territories that together account for 95% of global GDP. It is available to all WOO Members. […]
by Steve McClellan. Independent OOH agency Talon has acquired PJX Media, a move that Talon said makes it the largest independent OOH specialist in the U.S. Financial terms weren’t disclosed. […]
invidis spoke with MVC Videra Managing Partner Sven Damberger about how to identify truly secure ProAV and UCC service providers. Current threats include phishing, compromised admin accounts, ransomware and DDoS attacks. Phishing in particular remains a major entry point, as hacked mailboxes provide valuable context for further attacks. […]
By Nadia Cameron - Publisher | Editor. How much standardisation and measurement is needed to keep the financiers happy brand-side, while also avoiding a potential race to the bottom on performance and recognising the contextual nuances of Australia’s broad breadth of retail media networking offerings and inputs was the tension point across the ecosystem. […]
Rabih Al Atat. The industry’s reflex was predictable: more process, more specifications, another reason booking outdoor takes longer. That reflex misreads what has just happened, because this is not a permitting circular. […]
By R. Larsson, Advertising Week: Leaders were more interested in how AI can deliver measurable outcomes, strengthen creativity, improve collaboration and help build a healthier advertising ecosystem. Alongside technology, topics including retail media, the open web, measurement, sustainability and the enduring importance of human connection all shaped the week’s biggest conversations. […]
by Moritz Weischer, CMO of Weischer, and Tobias Hefele, CEO of Weischer OOH: Three DooH examples, one common topic. If you take a closer look at where DooH actually was placed at this year’s awards, a pattern emerges: The medium is rarely the sole hero of an idea, but it’s often the place where the idea becomes tangible. […]
