Editors’ Picks

Retail media progress slowed, valuations of media assets are inflated (Mi-3)

By Paul McIntyre - Editor At Large. Despite a multi-year bull run in retail media globally, there was an abundance of retail executive teams around the world disappointed with their retail media network initiatives. That's largely because of a misleading valuation method influencing what retailers think they can extract in advertising terms from their physical and digital store media assets. […]

mi-3.com.au
Tue, Feb 17 at 11:22 PM

Permalink

Why APAC retail advertising is underperforming despite market recovery (Mission Media)

Leighton Cosseboom. Ooh!Media's 54% profit plunge despite record revenue exposes structural retail advertising weakness across APAC. Retail advertising revenue declined 6% to A$124.8 million, representing 18% of total revenue and performing "below expectations" according to new CEO James Taylor. […]

missionmedia.asia
Tue, Feb 17 at 11:07 PM

Permalink

Retail media has trust deficit (The Drum)

By Kiri Masters, Commerce Media Columnist, The Drum. “Retail media has a PR problem,” says Parbinder Dhariwal, vice-president and general manager of CVS Media Exchange: "if retail media networks can’t prove efficacy for every dollar spent, the industry’s explosive growth will stall before it reaches its full potential. […]

thedrum.com
Tue, Feb 17 at 10:35 PM

Permalink

Futuresource Consulting: ‘Pro AV is leaving hype cycles and marketing gloss behind’ (AVInteractive)

Futuresource Consulting’s ISE report reveals a market that is evolving quickly and consolidating in many areas. In professional displays, dvLED dominated visually, with 1.2mm pixel pitch COB solutions becoming the baseline. […]

avinteractive.com
Tue, Feb 17 at 10:34 PM

Permalink

How in-store media is changing the grocery store (Progressive Grocer)

By the Path to Purchase Institute. For years, in-store retail media was often shorthand for digital screens. It was eye-catching, yes, but the screens were frequently treated as an add-on rather than a core part of the grocery experience. […]

progressivegrocer.com
Tue, Feb 17 at 10:31 PM

Permalink

Digital signage CMS solutions are finally delivering AI-powered workflows (Invidis)

by Antonia Hamberger. These platforms are no longer just automating signage tasks – they are turning digital signage into a data source that can drive decisions across the enterprise. During ISE, I had the chance to see several demos firsthand, and the results were impressive. […]

invidis.com
Tue, Feb 17 at 10:24 PM

Permalink

Dave dodges winter and 1 EU Vino Tinto in his ISE 2026 video recap (16:9)

I brought along a cool little video camera with steadicam gimbal thingie when I went to ISE a couple of weeks back, with intentions of recording some useful explainers of new stuff I’d find on the trade show floor. But by 4 PM on opening day, my voice totally, completely, went out on me. Like I couldn’t even squeak out questions. […]

sixteen-nine.net
Tue, Feb 17 at 12:25 AM

Permalink

OOH effectiveness? 4,000 men applied to date the woman who paid for ‘marry me’ billboards and taxi ads (The Sun)

By Kate Kulniece. Lisa Catalano, 42, decided to splash out on ‘Marry Me’ billboards and taxi ads – and the response has been shocking. The 42-year-old resorted to launching her campaign after becoming frustrated with dating apps, which weren’t producing meaningful conversations or dates. […]

thesun.co.uk
Tue, Feb 17 at 12:11 AM

Permalink

These 13 companies joined the World Out of Home Organization after the Seoul event (Outsmart)

The new members are: National Media Owners: NTT Docomo, Japan Atrapos Media, Greece Addd Inc, Republic of Korea Orange Barrel Media, USA Info Media G.Billboard Advertising LLC, UAE OOH Service Providers/Suppliers Playlog, Indonesia Adzymic, Singapore Shenzhen Mightary LED Co. […]

outsmart.org.uk · Promoted content
Tue, Feb 17 at 12:10 AM

Permalink

Beware of billboard lease escalator clauses (Billboard Insider)

Carl Hutchinson, Assistant Director of Real Estate, Trailhead Media. From my experience, this is exactly where many OOH deals quietly go wrong. I’ve seen leases that looked completely reasonable at signing—everyone optimistic, projections penciled out, maybe even a new digital conversion on the horizon. […]

billboardinsider.com
Tue, Feb 17 at 12:10 AM

Permalink

Kroger and CVS Pharmacy are beginning to install digital screens on end caps (Modern Retail)

By Mitchell Parton. The screens may show videos about the items below it on the shelf or about related products in the category. This marks the beginning of a new era for the end cap, one in which digital ad campaigns merge with physical merchandising. […]

modernretail.co
Mon, Feb 16 at 7:41 PM

Permalink

Who gets paid what when the Clear Channel Outdoor sale closes (Billboard Insider)

The calculations were analyzed by Signvalue. Members of the Clear Channel Outdoor executive team get retention bonuses if they stay around until the acquisition closes. […]

billboardinsider.com
Mon, Feb 16 at 7:40 PM

Permalink

8 programmatic DOOH platforms operating in Asia-Pacific (Mission Media)

Leighton Cosseboom. The Asia Pacific market for digital out-of-home (DOOH) advertising is expanding from US$21.64 billion in 2025 to US$23.94 billion in 2026, driven by 5G networks, expanding subway systems, and falling costs for LED screens. What makes this shift different from traditional billboards is programmatic technology. […]

missionmedia.asia
Mon, Feb 16 at 7:35 PM

Permalink

Photos from the Gin and Jazz mixer and ISE 2026 in Barcelona (16:9)

by Antonia Hamberger. People really love these mixers — so much so that at the most recent one under the motto “Gin and Jazz” during ISE in Barcelona, the organizers briefly had to stop letting people in. But I saw everyone handle the situation graciously, and it cleared up quickly, allowing people to breathe again in the tightly packed gin bar in downtown Barcelona. […]

sixteen-nine.net
Mon, Feb 16 at 7:17 PM

Permalink

CEO of Motionworks speaks out in defence of Geopath (Billboard Insider)

Ryan Kinskey, CEO, Motionworks. Despite funding and staffing challenges, the industry’s measurement body has made meaningful progress in modernization, across a myriad of disruptive technological, legislative, methodological, and delivery infrastructure-related dynamics. Motionworks was and is proud to contribute to that progress and better the industry for it. […]

billboardinsider.com
Mon, Feb 16 at 7:11 PM

Permalink