Ever wonder how New York City ended up with so many digital billboards in Time Square? We ran across this interesting and informative YouTube video, from Architectural Digest, featuring architect Michael Wyetzner who as he walks through the area, provides some detail on how it all came together. […]
Dave Westburg: Adams sells within a couple years. As long as I’ve been doing this there has been consolidation, and here’s another prediction: I think Adams Outdoor is going to sell within the next couple of years. It’s just the nature of the situation. […]
LED display manufacturer SNA Displays recently welcomed Rochelle Mingus as director of sales, Southwest. Mingus, who has 30 years of experience in the professional AV industry, is based out of Las Vegas with a focus on the global gaming industry. She was most recently a national sales director at ClearLED and has held key roles at LG Electronics, Mitsubishi Electric, and Hisense. […]
The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels London, April 30, 2026: The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. […]
by EMARKETER Editors and Christopher Wood. AI is addressing one of OOH's longstanding challenges: proving that physical ads drive measurable business outcomes. AI-powered attribution tools now measure foot traffic, retail lift, and conversions, giving OOH credibility among performance marketers, according to OAAA President and CEO Anna Bager in an October 2025 EMARKETER interview. […]
Rothfelder and Falick. What lease issues are you seeing litigated most often right now? Mike Falick: Rights of first refusal and their enforceability. […]
How to Tell If a Digital Signage Manufacturer Is Actually Legit — A Buyer's Due Diligence Framework. How do you separate the real manufacturers from the trading companies with a logo? This isn't a rhetorical question. […]
The new 32-inch version brings Samsung’s glasses-free 3D-style technology to shelves, counters and other compact commercial environments. The display supports both portrait and landscape orientation and integrates with Samsung’s SmartThings Pro and MagicInfo platforms for content management and remote monitoring. […]
By Chris Pash. The takeover bid for oOh!media by Pacific Equity Partners is more of an opening bid than a final pitch despite an alluring offer of a big premium to the outdoor media player’s recent share price. The unsolicited offer at $1.40 a share in cash, valuing the company at $747 million, sent oOh!’s share price soaring up to 40% before closing at $1.13. […]
Kiri Masters: The panelists' thesis was: digital in-store has borrowed its measurement model from online media, chasing one-to-one attribution in an environment where it doesn't fit. The result is that most in-store digital investments are stuck in test budgets, never graduating to annualized spend. Here's what stood out from the conversation. […]
Starting May 1, Mediamarkt-Saturn will also connect Belgium, Luxembourg, and Hungary to its European retail media network. This will expand advertising opportunities to eight European markets. Mediamarkt-Saturn launched its retail media offering last year in Germany and Spain. […]
By Elizabeth Marsten, vice president, innovation and growth, commerce media at Tinuiti. It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end caps, shelf talkers, tear-pad coupons, and demos, while retail media lived online with sponsored products, display, and paid social ads. […]
With the opening of Fraport's Terminal 3, Media Frankfurt delivers one of Germany’s most densely integrated airport media networks: 2,500 square meters of ad space designed digital-first from the ground up. […]
IAB Australia has appointed Michael Whiteside and Jacqueline Ingram as co-chairs of its Digital Out of Home (DOOH) Council, replacing Brad Palmer and James Lambert after two years in the role. Whiteside is QMS National Sales Director, Advanced Trading, while Ingram is National Head of Client Development, Advanced DOOH at WPP Media. […]
By Riddhima Talwani. Pacific Equity Partners (PEP) has made an unsolicited takeover bid to acquire oOh!media for $1.40 per share. That is a premium of 64.7% from its last closing prices of $0.85 and values the media firm at around $747million. […]
