Digital Out-of-Home (DOOH) advertising is not simply about putting an ad on a digital screen. Behind every impression is an ecosystem of platforms, data, technology, and multiple stakeholders working together. Here’s how the pieces connect: 🔹 Advertiser / Brand — Defines the marketing objective and target audience. […]
In 2020, the City of Johannesburg said that illegal advertising signs tarnished its reputation and violated the rules. At the time, the Johannesburg Property Company expressed concerns about the heightened level of illegality in the outdoor advertising space. […]
By Dominick Reuter. Trips to the store used to offer a break from the digital screens that dominate modern life. Those days are winding down. […]
Construction of the AED6.4 billion (US$1.74 billion) Sphere in Abu Dhabi has moved from site preparation into active delivery. Alec Holdings CEO Barry Lewis told Gulf Business that groundwork and piling are underway, permit applications have been submitted and Atkins has joined the project as lead designer. […]
Matt Siegel, CFO OUTFRONT: We have proactively improved our balance sheet. A few years ago, we had some leverage challenges. If you remember, we sold our Canadian business. […]
The FTC issued an early-termination notice on National CineMedia's planned acquisition of Captivate Holdings. The notice means the federal premerger waiting period for the acquisition has been ended before its normal deadline. […]
By Lauren Johnson. Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out plans for their retail media networks. After years of building ad businesses, retailers are now looking to scale their ad ambitions, which requires bigger brand budgets from marketers and new ways for commerce media companies to work together. […]
by Florian Rotberg. BOE powers millions of displays around the world, but has largely remained hidden behind other brands. That may be about to change, as the company used IFA 2026 to showcase its growing ambitions across digital signage, MicroLED, ePaper, AI and sustainable display solutions. […]
by Florian Rotberg. The combination of Playipp and PADS4 appears strategically compelling. Both companies operate through partner-only channels and share a strong software focus, yet their respective strengths are highly complementary. […]
An opinion piece by Florian Rotberg: The latest connected TV research highlights a growing challenge for enterprises: not all screens are designed with trust and security in mind. As display networks become increasingly connected, cybersecurity, data privacy, and vendor trust are emerging as critical purchasing criteria alongside image quality and price. […]
30 entries. The same facts are recorded for each one, so two entries can be read against each other without translating between vendor vocabularies. […]
MALMÖ, ZETADISPLAY AB (PUBL): ZetaDisplay will deliver the SPAR’s first retail media network. This follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. […]
Digital displays come in enough shapes and sizes to fit nearly any environment: behind the counter, in storefront windows, at the drive-thru or in outdoor pickup areas. Samsung QMC Series Commercial Displays, for example, range from 32 to 98 inches, making it straightforward to find the right fit for a given space. […]
Erin Budnik, Market Intelligence Manager at AVIXA. The AV Sales Index (AVI-S) for July leveled back out at 52.7. While still showing expansion, growth is slower than a year ago when the AVI-S was at 57.1. […]
By Nat Ives, WSJ Leadership Institute. Tim Castree presents on-stage in front of a slide that says “30% More Healthy Orders on Tuesdays Than Fridays” DoorDash CMO Tim Castree presents his company’s ad offerings at the retail media network Showcase. PATRICK COFFEE Good morning. […]
