Editors’ Picks

Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds

First independently aggregated, supply-side dataset measuring pDOOH revenue globally — conducted in partnership with PricewaterhouseCoopers across twelve SSPs and more than forty markets.  Geography & Country Rankings · Full Year 2025  London · 14 September 2026 · $1.339bn GLOBAL pDOOH ADSPEND · FY 2025 7.0% SHARE OF TOTAL GLOBAL DOOH SPEND 12 SSP PARTICIPANTS 40+ MARKETS COVERED The World Out of Home Organization (WOO) has published the inaugural WOO Global pDOOH Expenditure Study 2026, revealing that global programmatic Digital Out-of-Home (pDOOH) advertising reached $1.339 billion in full-year 2025 — representing 7.0% of total global DOOH advertising spend. […]

World OOH Organisation · Promoted content
Mon, Sep 14 at 8:43 PM

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Following the Cooler Screens disaster, Walgreens rebuilds its in-store retail media business (EMARKETER)

by Rachel Wolff: Walgreens is making a renewed push to attract in-store retail media dollars. The pharmacy chain is partnering with retail media platform Looma to install digital screens in 1,200 stores by early 2027, per a LinkedIn announcement from John Storms, Walgreens’ vice president of digital and retail media. […]

emarketer.com
Mon, Sep 14 at 8:41 PM

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Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with in-store digital screens (Modern Retail)

By Mitchell Parton: Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma. […]

modernretail.co
Mon, Sep 14 at 8:40 PM

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A guide to 3D anamorphic advertising (LED Truck Media)

3D anamorphic advertising is digital out-of-home creative that makes a flat LED display appear three-dimensional by combining perspective distortion, screen geometry, and a planned viewing position. The effect is an optical illusion, not a physical object projecting from the truck. For the broader campaign context, see 3D Anamorphic Billboard Advertising: Technology, Campaigns, and Brand Results. […]

ledtruckmedia.com · Promoted content
Mon, Sep 14 at 8:01 PM

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DPAA member profile: Moving Walls

Moving Walls: Building the Global Infrastructure for Connected, Measurable Out-of-Home Media.  As part of the DPAA member profile series, Digital Signage Pulse spoke with co-founder of Moving Walls Mehul Mandalia, about the evolution of out-of-home advertising, the role of programmatic and audience intelligence, and what it takes to make OOH a truly connected global media channel. […]

Editorial · Promoted content
Mon, Sep 14 at 8:01 PM

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Dave Haynes dispels the myth that digital billboards spy on people (Invidis)

Pretty regularly, a story pops up about how DooH advertising is in some way egregiously invading the privacy of consumers passing by the screens. And pretty regularly, it turns out there’s not a whole bunch to be genuinely fussed about. […]

invidis.com
Mon, Sep 14 at 7:57 PM

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Billboard Insider readers report growth from new billboards and digital conversions

46% of Billboard Insider readers said new billboard construction is their leading source of revenue growth. 25% of Billboard Insider readers said that digital conversions are the leading source of revenue growth. 16% of Billboard Insider readers said that acquisitions are the leading source of revenue growth. […]

billboardinsider.com
Mon, Sep 14 at 7:55 PM

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Digital signage Integrator M-Cube has completed a €28m refinancing agreement with UniCredit and Banco BPM (AVInteractive)

The package includes a revolving credit facility to support the working capital needed for organic growth. Specific capital expenditure lines have also been set aside to support M&A operations. […]

avinteractive.com
Mon, Sep 14 at 12:22 AM

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Drone agency hopes its adverstisements formed by drones can take off as a business (LA Business Journal)

By Zhiyu Luo. Angelenos may soon see the night sky light up with various advertisements in the form of drone shows – at least, that’s SkyAd’s vision. Kevin Prince, co-founder of Heads in the Sky, believed drones to be the future for the billboard industry as a “new shiny object. […]

labusinessjournal.com
Mon, Sep 14 at 12:17 AM

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The DOOH ecosystem – by Times OOH

Digital Out-of-Home (DOOH) advertising is not simply about putting an ad on a digital screen. Behind every impression is an ecosystem of platforms, data, technology, and multiple stakeholders working together. Here’s how the pieces connect: 🔹 Advertiser / Brand — Defines the marketing objective and target audience. […]

Editorial · Promoted content
Sun, Sep 13 at 7:19 PM

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Are there too many programmatic DOOH DSPs and SSPs?

There was a time when buying out-of-home advertising was relatively simple. You wanted a billboard, you found the media owner, checked availability, agreed a price, supplied the artwork and booked the campaign. Then digital out-of-home arrived. […]

Editorial
Sun, Sep 13 at 7:17 PM

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Attention shoppers: digital ad screens are about to be everywhere you look (Business Insider)

By  Dominick Reuter. Trips to the store used to offer a break from the digital screens that dominate modern life. Those days are winding down. […]

businessinsider.com
Sun, Sep 13 at 12:10 AM

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City of Johannesburg’s crackdown on illegal billboards affect WeBuyCars, Absa, Netflix, Coca-Cola, Fanta and Smirnoff (Newsday)

In 2020, the City of Johannesburg said that illegal advertising signs tarnished its reputation and violated the rules. At the time, the Johannesburg Property Company expressed concerns about the heightened level of illegality in the outdoor advertising space. […]

newsday.co.za
Sat, Sep 12 at 1:17 AM

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The second Sphere will be in Abu Dhabi and is scheduled for completion in 2029 (Invidis)

Construction of the AED6.4 billion (US$1.74 billion) Sphere in Abu Dhabi has moved from site preparation into active delivery. Alec Holdings CEO Barry Lewis told Gulf Business that groundwork and piling are underway, permit applications have been submitted and Atkins has joined the project as lead designer. […]

invidis.com
Sat, Sep 12 at 1:15 AM

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CFO says OUTFRONT will be more active in M&A (Billboard Insider)

Matt Siegel, CFO OUTFRONT: We have proactively improved our balance sheet. A few years ago, we had some leverage challenges. If you remember, we sold our Canadian business. […]

billboardinsider.com
Thu, Sep 10 at 2:22 PM

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