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Thursday, December 4 Thu, Dec 4

European digital signage integrator Trison acquires UK integrator Pioneer Group (Invidis)

Trison is now expanding its UK footprint with the acquisition of Pioneer Group. With this move, the European digital signage giant strengthens its capabilities in Pioneer’s core verticals: hospitality, QSR, stadiums, corporate, and retail. Pioneer has been in business for more than 14 years, working with brands such as KFC, Joe & The Juice, and various professional sports clubs. […]

invidis.com
Thu, Dec 4 at 8:22 PM

Clear Channel Outdoor wins 8-year contract to upgrade and manage DOOH ad network at Hollywood-Burbank Airport (PR Newswire)

Clear Channel's Airports team will create an immersive, Hollywood-inspired experience through: Digitally Driven Media Network: A nearly 100% digital platform featuring themed design elements – like gold-trimmed frames evoking the glamour of Hollywood's golden age – seamlessly integrated into BUR's terminal architecture. […]

prnewswire.com
Thu, Dec 4 at 7:49 PM

Wednesday, December 3 Wed, Dec 3

OOH advertising will have more programmatic buying, more AI, and it will get more standardized in 2026 (AdExchanger)

by Aimee Newell Tarín. Looking to the future, the value of the OOH market is projected to soar to over USD$26bn (£19.71bn) by 2034. The principal drivers expected to drive this growth include digital transformation, allowing advertisers to execute more dynamic campaigns with better targeting in real-time, and accelerated urbanisation alongside infrastructure development, among other factors. […]

exchangewire.com
Wed, Dec 3 at 8:02 PM

Food brand spending on OOH advertising increased by 28% ahead of the UK ban on ads of “less healthy” food on TV and online (The Grocer)

The Food Foundation has found McDonald’s to be the “worst offender”, having increased outdoor advertising spend by 71% from 2021 to 2024, after the forthcoming ban on unhealthy food advertising on pre-watershed TV and online was announced in 2020. Unilever, KFC, PepsiCo, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year. […]

thegrocer.co.uk
Wed, Dec 3 at 7:57 PM

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