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by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In a marketing move designed to improve the shopper experience, the screens will be trialled across twenty-three of the grocer’s express stores, in partnership with Smirnoff-owner Diageo. […]
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Billboard Insider’s Take: JC Decaux has published a self-commissioned study documenting what a good neighbor it is. Billboard Insider has attached the press release at the end of this article. Billboard Insider is all for businesses being good stewards and good neighbors. […]
Let’s show consideration and support for those in our industry who choose not to consume alcohol at trade shows and business events. The post A Healthy Approach to Trade Shows and Industry Events appeared first on Commercial Integrator. […]
