“We thought we could bridge the gap between how much money outdoor advertising companies gained from a site and how much the landlords generated – there was a huge disparity at the time,” says global chief executive and founding partner Cox. […]
Some retailers in the US use gender-based recognition to link personalised content to their digital signage. I.e. if the camera picks up that a man is walking through the shop doors, the digital signage automatically changes to display the appropriate content available in that particular store – a men’s deodorant, for instance. […]
Digitization is overhauling outdoor advertising the same way it has reinvented every other type of advertising. New ads feature motion, are trackable and can be personalized. Unlike other digital ads, they’re also unblockable and guaranteed to appear in brand-safe contexts. […]
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People are moving through your facility on their way somewhere, for some purpose other than looking at your digital signs. You have to make them look, get them to slow down and pay attention, care about your message and take an action, all in the space of about seven seconds. No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. […]
The truth is, you are not getting traction with automotive accounts because you are not speaking their language. Car dealers are ego driven. They are concerned with one thing and one thing only: New & Used units delivered monthly, period, end of story. […]
Learn about the latest changes and enhancements to our Dakstats software. […]
The professional audiovisual industry will grow from $186 billion in 2018 to $230 billion by 2023, according to updated forecasts in the new 2018 AV Industry Outlook and Trends Analysis (IOTA) Global Summary produced by AVIXA, the Audiovisual and Integrated Experience Association.This report examines the forces driving growth, from macroeconomic factors to technology trends to vertical market demands, on a global scale. […]
Adomni and IBOUSA Bring Innovation and Boosted Revenue to IBO Associates Adomni’s online marketplace platform connects advertisers to IBO Billboard Operator inventory LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables its billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. […]
This is really something – the Nissan Crossing experience center in Tokyo’s famed Ginza shopping district. The center has mostly been around since 1963, but was brought back and fully re-energized a couple of years ago, using a lot of technology. […]
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Outdoor advertising vendors have slammed claims from compliance company Outdoor Inspection Services which suggested up to 10% of the outdoor market was not delivering ads correctly. Brendon Cook, CEO of Ooh Media, said the report was a “gross misrepresentation” of the situation at hand. […]
Retail is one of the most-chased vertical markets in all of digital signage, but if you ask people who really know this tech, but also really know retail, they’ll tell you they’ve rarely seen it done well, or right. I tend to agree, and sometimes its not the whiz-bang flashy stuff that makes a difference, but the more pedestrian stuff that does the whole right message/right time thing. […]
This is the high-profile tech we use to connect with customers and sell the menu our teams work so hard to deliver daily. But image-reliant tools like digital signage improve at a stupifying rate that can have the QSR operator reaching into his or her pockets almost monthly to keep up with the latest and the greatest signage technology. […]
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