Raw Feed & Search

Bill Would Give California Green Light to Pilot Digital Billboards (TechWire)

Billboard firms and their trade group spent $2 million lobbying in Sacramento during the last decade. They also contributed $4.52 million to political campaigns during that period. The contributions include a combined $100,000 to Brown’s campaigns for governor from Foster Interstate Media Inc., Clear Channel Outdoor and CBS Outdoor, now Outfront Media. […]

techwire.net
Wed, Jun 20, 2018 at 7:01 AM

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Engaging The Viewer To Create Customers With Dooh

Matthias Clostermann is founder of Seewindow and head of several companies in the areas of digital content creation and robotics. At DSS Europe 2018, he will present ‘Digital Environments – Breaking the walls. Don`t advertise, emotionalise? […]

digitalsignagesummit.org
Wed, Jun 20, 2018 at 5:57 AM

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Alp Ayhan presents at IAB Turkey Programmatic Seminar

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awarion.com
Wed, Jun 20, 2018 at 5:50 AM

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#TankFree Wins Silver at Prestigious Cannes Lions

The second Digital Creative Competition submission to win at Cannes WCRS have taken home a silver Lion in the Outdoor category, for ground-breaking work on behalf of The Born Free Foundation, raising awareness of the plight of orcas kept in captivity. […]

oceanoutdoor.com
Wed, Jun 20, 2018 at 4:42 AM

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How does out-of-home audience targeting work? (Mumbrella)

Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions invested in understanding who these audiences are, what they think and how they move. […]

mumbrella.com.au
Tue, Jun 19, 2018 at 4:44 PM

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In-depth recap of the FEPE 2018 Congress: focus on standards and OOH measurement (OOHToday)

The 59th version of the Congress, dubbed “Framing Our Future,” was held earlier this month in Sorrento on the Amalfi Coast. […]

oohtoday.com
Tue, Jun 19, 2018 at 4:43 PM

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Shopify: Is Digital Signage Worth the Investment and How Can Retailers Use It?

Digital signage and corresponding digital signage software open up a myriad of new options for your store displays and it can make a real difference for customers. In fact, 68% of customers note that digital signage would make them more likely to buy advertised products. […]

shopify.com
Tue, Jun 19, 2018 at 4:36 PM

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Mobile ads main driver of global ad spend, China drives growth: report

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marketing-interactive.com
Tue, Jun 19, 2018 at 4:31 PM

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6 financial metrics to measure the success of your out-of-home advertising business (Billboard Insider)

Gross revenue. Full Occupancy Revenue – Gross Revenue. Lease costs/net revenue. […]

billboardinsider.com
Tue, Jun 19, 2018 at 4:12 PM

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3 Tips for Making Good OOH Creative (EMC Outdoor)

David Ogilvy wrote in his book Ogilvy on Advertising, “Your poster should deliver your selling point not only in words, but also pictorially. Use the largest possible type. Make your brand name visible at a long distance. […]

emcoutdoor.com
Tue, Jun 19, 2018 at 3:44 PM

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YETI Flagship Location Becomes Ultimate Digital Destination

YETI and Mood Media collaborated on YETI’s first brick-and-mortar store in Austin, Texas. Multiple digital signage content zones create a unique and memorable customer experience that help drive YETI cooler sales, emphasize lifestyles of customer ambassadors and share fun stories of YETI products. […]

digitalsignageconnection.com
Tue, Jun 19, 2018 at 1:22 PM

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The Power of Good Creative

As advertisers, we’re often looking for ways to put branding on everything under the sun to reach our target audience. From typical formats, such as billboards and bus wraps, to more obscure formats, like a truck with a custom-fabricated snow mound on top or street teams dressed as reindeer handing out branded candy canes — anything is possible. […]

emcoutdoor.com
Tue, Jun 19, 2018 at 12:27 PM

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Soccer Fiesta: You’re Invited!

Xiaomi, in partnership with JCDecaux Transport Hong Kong International Airport Advertising, has launched a “Soccer Fiesta 2018” Experiential Site for soccer lovers traveling all over the world! The site is set up at the Departures check-in at Hong Kong International Airport and invites passersby to come pose with soccer-related props and snap photos for their Instagram. […]

Tue, Jun 19, 2018 at 12:18 PM

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16:9 HQ Is Heading Way East; Going Off Grid For Awhile

World Headquarters is in the process of moving from greater Toronto to greater Halifax, Nova Scotia – not exactly a hub of activity in the digital signage business, but close proximity to our grown kids. […]

sixteen-nine.net
Tue, Jun 19, 2018 at 10:31 AM

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Spectrum Enterprise Expands its Enterprise TV Portfolio Offering More Content and Choice across Multiple Platforms and Devices

STAMFORD, Conn.:  June 19, 2018 – At the HITEC Houston 2018 conference, Spectrum Enterprise, a part of Charter Communications, Inc. (NASDAQ: CHTR), today announced an expansion of its Enterprise TV Portfolio, offering enterprises a choice of extensive channel line-ups and multiple platforms that combined provide a consistent viewing experience and support the demands of the digital age. […]

digitalsignageconnection.com
Tue, Jun 19, 2018 at 9:28 AM

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