“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” The definition for programmatic digital signage is a bit blurred, remains up to different interpretation(s) and continues to evolve in lockstep with the emerging marketplace. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” Programmatic is an automated method for serving ads. It is an exciting new tool that allows for micro targeting within the physical world. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage? […]
AMHERST, NEW YORK, May 24, 2018 — Continuing to innovate at a furious pace in its 20th Anniversary year, Stampede, the global leader in value added distribution, today announced it will bring its Mobile Technology Showroom (MTS) tour bus to InfoComm 2018, where it will be parked directly in front of the Las Vegas Convention Center for the duration of the show from June 6-9, according to Stampede President & COO Kevin Kelly. […]
SANTA CLARA, Calif., May 22, 2018 /PRNewswire/ — AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, today announced the list of finalists for the ninth annual Auggie Awards. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
The magic formula is simple but yet still elusive to most. Sell your prospect a creative idea and develop it into a campaign. Prospects want to be led, and they are thirsting for us to teach them how to use OOH in the right way. […]
Leading figures in the world of digital signage and digital out of home will gather in Frankfurt for the annual Digital Signage Summit Europe (4-5 July, 2018, Sheraton Hotel, Frankfurt Airport, Germany) to examine how digital storytelling can change the narrative for retailer, integrators and manufacturers. […]
Thanks to four athletic and nutrition-savvy engineering students from MIT, the worlds of digital technology, touchscreens and robotics have collided to form a new restaurant concept that combines the best aspects of fast casual with fine dining in the heart of Boston. […]
Out of Home revenue reported for the quarter January to March 2018 saw the total market grow by an impressive 5.3% from £253 million in Q1 2017 to £267 million in Q1 2018. The figures, collated by PwC, show Digital Out of Home had another good quarter with a revenue increase of 17.9% year on year, resulting in a total of £126 million and representing 47% of total Q1 Out of Home revenue. […]
Market Leaders – Scala, NEC Display Solutions, Advantech, Broadsign, BrightSign, Mood Media, Four Winds Interactive, Visix, and Omnivex were given our highest “Market Leader” award. Our Market Leaders are vendors with a substantial customer base & market share. […]
Since Vistar sells digital out-of-home placements, the findings also make for a convenient excuse for it to remind brands to avail themselves of its services in order to capture those traveling eyeballs. […]
As well as using mobile and tablets in store, a further 15% of surveyed UK shoppers choose to accompany this experience with digital signage, kiosks and interactive screens, finds the latest research by Navigating Modern Retail, which polled 2,000 UK consumers to track ever-changing consumer shopping behaviour. So what are they doing with these devices? […]
LED lights on outdoor advertising signs and displays on Hàng Xanh, Điện Biên Phủ and other streets also contribute to light pollution in the city. Signs and displays have different sizes of lights as well. […]
