Major DOOH News Sources—In One Place
Updated in real-time · Wednesday, June 28, 2017
The French building infrastructure firm Legrand has acquired Milestone AV Technologies, the Minneapolis-based parent company of several big pro AV brands like Chief, Sanus and DA-Lite. “Legrand is committed to serving the p...
BT has installed its first new InLink ultrafast WiFi hotspot in Camden High Street, London, offering hundreds of passersby download speeds of up to 1Gbps on their phones and tablets, for free. Designed to replace the ubiqu...
The two groups will merge their out of home (OOH) advertising businesses, with JCDecaux holding 60 percent of the new company, JCD Out Of Home Mexico, S.A. de C.V. (JCDecaux MX), and the rest held by a wholly owned subsidiary...
I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of...
Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform c...
The elevator that takes visitors to the observatory level of the Lotte World Tower skyscraper in Seoul is lined floor to ceiling, AND ceiling, with OLED displays that for the minute-long ride up immerse people in scenes of th...
Interesting.... I see a few new company names but I couldn't find some established, well-known companies serving the OOH ad industry. [Ed]...
We’ve complied a handy review along with video highlights from all eight days. Day 1: BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road safety campaign that imagined what hum...
Despite the negative chatter, Sorrell does believe that there is value in the award itself. The addition of public relations, data and healthcare are positives. Brands appreciate the recognition, creatives themselves see peer...
If you work for the many financial institutions that struggle with whether or not to spend money on billboards, or with what message to advertise, these observations may help you clarify your decision. Three objectives: ...
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much...
We need to approach the industry in a more standardized way. That can mean something as simple as a common digital billboard slot model. Currently, some media companies use six, some use eight. It could also mean more pre...
For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope's Glen Wilson Digital out-of-home (DOOH) is increasingly being used in more ...
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs within their current budget before moving forward. Self-ser...
Ocean and Campaign have been speaking to Creative industry ambassadors both in London in the run up to Cannes Lions 2017, and also throughout the week, about their perceptions of Digital Out of Home and the exciting future of...