Inc.: McDonald’s is Trying Out This Stealthy (But Smart) Digital Billboard Tactic to Sell More Burgers
McDonald's decided to turn bad traffic into an opportunity to commiserate with drivers about the suckiness of the situation -- and hopefully sell some burgers to boot. They used digital billboards and traffic data to make it happen in a nationwide U.K. campaign. […]
inc.com
Fri, Nov 17, 2017 at 7:46 AM
Fri, Nov 17, 2017 at 7:46 AM