A tech consortium brought in by the de Blasio administration hasn’t installed hundreds of promised public Wi-Fi kiosks since fall 2018 and owes the city nearly $75 million, the city’s top tech official testified during a City Council hearing Tuesday. […]
New York’s high-tech solution to the pay phone has run into a low-tech problem: money (or the lack thereof). The Google-backed LinkNYC program that was supposed to replace New York City’s payphones with 9-foot-tall “Links” on city sidewalks has ground to a halt. […]
AdTECH: OOH - Toronto, which takes place June 2, the day before the World Out-of-Home Organization's Annual Congress looks like it will be one of our largest events of the year. […]
Are you an advertiser or media buyer looking to expand your marketing toolkit? Programmatic DOOH U is for you. Programmatic digital out-of-home isn’t your traditional media channel and is a powerful addition to your marketing media mix. […]
Trying to develop and maintain an understanding of the direct view LED industry is a challenge even for industry veterans. There’s a lot of different tech, a lot of jargon, and a lot of liberal interpretations of what something really is. One company’s miniLED may be the next company’s microLED. […]
Topgolf Entertainment Group, a technology-enabled global sports entertainment brand, has become well known for its innovative approach to the driving range. Blending technology with gaming, Topgolf established its presence in the market by creating an immersive experience for golfers and non-golfers, children and adults alike. […]
Ike Wingate, Wingate Media. I look for places that otherwise couldn’t be used for anything else. A little strip of grass between two pieces of property…Before I do that I make sure I understand the local regulations. […]
Out of home portfolio growth is overseas. Landmark ended 2019 with 669 out of home sites in the US, down from 672 out of home sites in the US in 2018. The international out of home portfolio increased from 48 sites in 2018 t0 182 sites in 2019. […]
Many people, myself included, have expressed a lot of interest and enthusiasm for LG’s transparent LED film, which has been shown at numerous trade shows but has not really shown up away from exhibit halls. […]
It’s well established that DOOH today is the primary driver of activity and revenue in the out-of-home space, but you don’t have to look back that far to get a different story. The introduction of DOOH wasn’t heralded by all as the next big thing, but was something of a curiosity. What, exactly, were buyers going to do with it? […]
By Brian McClimans. According to a recent study analyzing the future of the digital signage market, the industry is expected to reach $31.7 billion by 2025. And as this market grows, one of the key verticals for advancement is retail. […]
Advertising analysts and researchers say if the coronavirus remains more contained with more minor disruption, any displaced ad budgets could be reallocated for later this year. But if more major disruption occurs, the industry could be more significantly impacted. […]
With passenger traffic in freefall at many leading international airports due to the COVID-19 crisis, major international brands are expressing concern at their multi-million dollar exposure to premium advertising contracts – and the lack of flexibility in some of those agreements. […]
Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places. […]
Newly digitised programmatic channels, such as audio and digital out-of-home (DOOH) offer far more accuracy and accountability in comparison to their traditional counterparts, yet many advertisers are still looking to draw direct comparisons to display in terms of measurement and functionality. […]
