Samarpita Benerjee interviewed OOH executives. The festive season, while holding a lot of expectations, did not see the kind of enthusiasm from advertisers as was expected. Everyone was in the ‘let’s-wait-and-watch’ phase, with brands being cautious of spending too much on advertising. […]
Under the liquidity contract entered into between JCDecaux S.A. […]
In a nutshell, these new MiniLED displays are still LCD-based televisions that will sit in price and performance between the budget end of the market and the more premium space that OLED televisions currently occupy. […]
By Claire Kimber, Posterscope. When we published our predictions 100 years ago in December 2019, we – and the rest of the planet – had no concept of what was coming and the impact it would have on us all; the terrible human tragedy felt by millions across the globe. […]
by Jessica Goodfellow. Programmatic DOOH: Quigley: "There are plenty of good reasons to be bullish about digital-out-of-home [DOOH]. With safety measures in place, people in the region are starting to get back to their routines—offices, restaurants, shopping, gym, and marketers are keen to get their attention. […]
Legal Affairs – Taxes. OAAA filed briefs on behalf of the US OOH industry in two pending tax lawsuits with broad implications. Baltimore (in 2013) and Cincinnati (in 2018 enacted targeted taxes on billboards. […]
Colum Harmon, PML Group. The new year has certainly begun with a familiar set of challenges for the OOH sector as full level 5 restrictions are implemented across the country. […]
We want to keep digitizing our estate. We turned off growth capexp for a few months last year. We would like to get up to 200 digital boards runway. […]
The Treasury Department and the Internal Revenue Service issued guidance today allowing deductions for the payments of eligible expenses when such payments would result (or be expected to result) in the forgiveness of a loan (covered loan) under the Paycheck Protection Program (PPP). […]
DOOH Connects - China. January 15, 2021: Shanghai - 7:30pm to 9:30pm; New York - 6:30am to 8:30am; London - 11:30am to 1:30pm. […]
A report in British trade publication said that the group was in talks with a PE investor for stake sale... A spokeswoman for Publicis denied on Friday that the French advertising group was holding any kind of merger talks after a report by British trade publication Campaign triggered a sharp jump in its share price. […]
By Miranda Ward. Founding CEO Brendon Cook announced his departure at the start of last year, but agreed to stay on until a replacement was found, a process that was slowed by the COVID-19 pandemic. Ms O'Connor was appointed as Mr Cook's successor in August, after 12 years as CEO of Lachlan Murdoch-owned radio business Nova Entertainment. […]
Out-of-home broker Max Drachman of Kalil and Co. Some of the primary drivers of valuations for Outdoor assets are: Market size – In general, assets in larger markets tend to have more value than those in smaller markets. Market share – A single sign in any market is worth less than a portfolio that has 20+% of the market revenue. […]
LG Business Solutions USA has unveiled the LAT140 Transparent Color LED Film digital signage display. […]
LG Display is one of the largest makers of displays for various uses in the world. Eyesafe a provider of low blue light technology for consumer electronics. LG and Eyesafe have announced the world’s first Eyesafe Certified television display will be unveiled at CES 2021. […]
