What determines the value of your out-of-home ad business (Billboard Insider)
Out-of-home broker Max Drachman of Kalil and Co. Some of the primary drivers of valuations for Outdoor assets are: Market size – In general, assets in larger markets tend to have more value than those in smaller markets. Market share – A single sign in any market is worth less than a portfolio that has 20+% of the market revenue. […]
Thu, Jan 7, 2021 at 11:22 PM