OAAA OOH Marketing Mix Modeling (MMM) and Attribution Working Group Co-Chairs (OAAA)
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? […]
thoughtleadership.oaaa.org
Wed, Oct 27, 2021 at 10:22 AM
Wed, Oct 27, 2021 at 10:22 AM