AdQuick’s VP explains how advertisers can measure OOH effectiveness while protecting consumer data (Digital Signage Today)
Most marketers understand how data is collected from social media ads, email marketing, and TV commercials, but they aren't always as clear about OOH analytics. Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising their customers' security or privacy. The evolution of OOH measurement. […]
Tue, Oct 19, 2021 at 5:46 PM