Another startup says their tech can track people and vehicles passing DOOH adverts (Business Live UK)
UK DOOH ad network Smart Media will work with a California company whose technology can track the number of people and vehicles passing electronic billboards. Durham firm Smart Media Group and its Smart Outdoor subsidiary will use small boxes from American tech business Data Jam that are fitted to outdoor advertising to more accurately count the audience of its digital screens. […]
Tue, Jan 4, 2022 at 12:10 AM