Australia’s advertising bosses predict trends for 2021. Programmatic DOOH is one of them (AdNews)
Nick Thomas, Head of Investment (Marketplace), Mediacom: Programmatic OOH will be first off the rank already seeing big leaps in 2021, it will take a traditional medium into the future, allowing better targeting, real time reporting and flexibility in a channel that normally doesn’t allow it. […]
Wed, Nov 25, 2020 at 8:43 PM