Big retailers are extending their online advertising platforms into digital shelf-edge displays and in-store audio (Retail Wire)
by Tom Ryan. With looming changes to cookies set to undermine online targeting, retailers and brands are reconsidering ways to reach consumers in stores. The attention comes as larger retailers are building massive advertising platforms online in order to take advantage of their access to customer data to personalize ads on their apps and websites. […]
Thu, Mar 31, 2022 at 12:11 AM