BlueZoo to provide foot traffic measurements for JCDecaux OOH campaigns (EINNews)
Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo also allows to measure unique visitor counts and recurrence, a critical factor in advertising reach and frequency. The solution, between others, is also used by JCDecaux to measure the impact of advertising to drive traffic to stores or other targeted destinations. […]
Thu, Nov 4, 2021 at 9:39 PM