BM Outdoor’s take on “what is programmatic OOH”
Programmatic DOOH (often abbreviated to pDOOH) is a method of automating the buying process for DOOH ads, allowing buyers to bid on and buy ad space automatically based on certain conditions being met. Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. But with consumers back on the street, pDOOH is the path to follow for digital marketers in 2021. […]
Tue, Nov 23, 2021 at 12:10 AM