Cannes Lions panel: How marketers can integrate OOH, social to create context — at scale (GeoMarketing)
In a panel discussion at at Cannes Lions dedicated to bridging digital and real-world experiences, execs from Kinetic, Maxus Global, and Clear Channel talked with GeoMarketing‘s Lauryn Chamberlain about using OOH to drive location-specific context and then social media to amplify that message — plus, what’s going on with the future of smart cities. […]
Thu, Jun 22, 2017 at 6:07 PM